Main informations

Determining the amount of your campaign

Before defining the amount of your campaign, keep in mind that it will be run on the All or Nothing model :

If you reach or outreach your objective, you will receive the amount you’ve collected. However if your goal is not reached by the end of the campaign, your contributors will be automatically refunded.
Deciding on the correct goal for your project is the THE key starting point.

To decide of your goal, make a list and budget all the expenses related to your project. Be precise, transparent, and include only the bare minimum – keep in mind that you can always outreach your goal.

For example :
Joe makes a campaign to raise funds for his short film. He needs:
£800 to rent a camera for one week
£1200 for sound and light gear
£1000 for the set and costumes
£1000 for post-production
£4000 is thus the minimum amount Joe needs to produce his movie.

You might want to know that the average contribution on KissKissBankBank is of 45€. Think of the number of contributors you will need to mobilize when you decide on your goal.
Does this sound doable? If yes, go on otherwise just work a bit more on your budget.
Take all the time you need to think of your goal. Once you project is online, you can not change neither the amount nor the duration of your campaign!

Setting the duration of your campaign

For you campaign, you will have to unite a community of people around your project so that they support you. Allow yourself time to reach your goal, but avoid making your campaign last too long, to make it dynamic and rhythmic!
This is not because a campaign lasts longer it is more likely to succeed.You can boost your contacts by creating emergency. In general, the campaign record peaks of activity at the beginning and the end thereof.
Your campaign on KissKissBankBank last a maximum of 90 days.

Important : Once your campaign started, you can not change the amount or duration !

Details

Detailed presentation of your project

This is the part that gives the most information about your project. Here you should explain the genesis of your project, your reason for appealing to the public, and the course of the next steps. This is the history of your project, tell it well! Answer these few questions: Who? What? How? Where? Why?

Remember to illustrate this page with images, photos, videos and / or sounds.
This part will interest people who you know little or nothing at all. Visit your project credibility by giving up information.

Defining the purpose of your campaign

Here, the two rules are transparent and consistent. Involve your surroundings and the public is not trivial. Make a list and budget all the expenses related to your project. Be precise, transparent, and include only the bare minimum – keep in mind that you can always outreach your goal.
Also mention what you can do if you exceed your goal. Again, be very clear and precise in the wording of this part.

For example :
Joe makes a campaign to raise funds for his short film. He needs:
£800 to rent a camera for one week
£1200 for sound and light gear
£1000 for the set and costumes
£1000 for post-production
£4000 is thus the minimum amount Joe needs to produce his movie.

Project Summary

This short paragraph will be positioned at the top of your project page. This is the first things that people will read. Be clear and call forcefully to support your project!
This text should contain 140 characters. This is an excellent exercise in synthesis.

Make sure you tell the nature of your project (short film, exhibition, book, comics, web-documentary theater piece, mobile application, platform game, etc..) in the first sentence. Know that 50% of Internet users will only read this text.

Medias

Choosing the image for your project

The ideal is to use a beautiful image and insert the title of your project with a nice typo!
Remember that this avatar should be identified immediately when your project will be exported the social networks.

Choose an image of high quality (avoid pixelation).
Upload a visual in 16/10. Max: 5 MB JPEG, PNG or GIF. The recommended dimensions are 620x376 px.

Write the title of your project legibly. You can add the name of the author ("presented by XXX"). If you are not a whiz with Photoshop, you can use Pixlr.

Making your video

If you want to be even more efficient, take the time to make a video presentation ! Make a video rather short (maximum 2 minutes) and keep the longer videos for the detailed presentation.
Present your project outlining why you are organizing a campaign. Don’t forget to mention the rewards you provide! Insist on the most original ones. Run your campaign like a show.
Be natural and do not hesitate to have fun with the universe of your project! Tell your future contributors what chance they have to share with you the birth of your project.

Show enthusiasm and ambition and your contributors will be happy to share your project within their own networks.

Technical detail of importance: Your video will start automatically when users click on your avatar.

If making a video seems too difficult, you can use Stupeflix to create a diaporama with pictures in a video format. It’s a great tool and can help you a lot: Stupeflix.

Offering interesting rewards

What to offer as rewards ?

Your rewards symbolize the link you weave with each of your contributors.
Your rewards should be as original as possible, personalized and relevant to your project. Offer your contributors something they can not find anywhere else! Experiences and memories, here is what your KissBankers will appreciate.
Highlight the object flagship or symbol of your project. If you make a short film or documentary, offer an autographed DVD and an invitation to the projection of your preview. If you record an album, propose signed CD or a vinyl collector! If you mount an exhibition, offer input and numbered prints in the exhibition!
Then, calibrate your rewards to provide greater proximity with your project as and when the amount of contributions increases. At what amount of contribution are you willing to organize a private screening, to write a song about measurement, or to dedicate a single prototype?
Learn from the successful projects on KissKissBankBank!

Several tips:

• Spread up the levels of counterparties: start with a fairly low amount (1 or 5 euros) and finish with larger amounts ! That way you allow everyone to participate, whatever their means!
• Between 1 and 100 euros, try to offer 4 to 5 levels of rewards. Feel free to suggest rewards for larger amounts (200 euros, 500 euros, 1000 euros or more).
• Wherever possible, try to add up rewards of a level to another!

Examples :

5 euros : an invitation to the exhibition
10 euros : a card from the exhibition + previous reward
20 euros : a signed poster from the exhibition + previous rewards
50 euros : an invitation to the opening of the exhibition and a meeting with the artist + previous rewards

How to set the amounts of rewards?

You must strike a balance between the costs of these rewards (manufacturing, shipping ...) and the value perceived by your prospective contributors. Submit a maximum of rewards personalized and emotional rather than expensive items!

To help you a bit, here's a DOS/ DONT’S

DO ☺

A dedicated DVD of my short film for 15 €
An autographed CD from my new album for 10 €
A signed copy of my comic for 15 €
A black and white A4 paper of 180 grams of a comic strip of your choice for 100 €

DON'T ☹

A DVD of my short film for 50 €
A CD of my new album for 30 €
A comic for 100 €
Again, take time to stroll on the site and get inspired from rewards of projects already online!

Can we limit the number of rewards proposed?

Yes. Your rewards may be limited to a single or few copies ! You set this availability.

Which rewards are prohibited?

Incentive to potential benefits, lottery, alcohol, tobacco, drugs, figuration (disguised employment) ... and anything that is not authorized by law.

My bio

Talking about oneself is not always easy, but the KissBankers must get to know you before helping you. The more you give information about you, you will be more credible. Build trust by describing your background, your influences ...
If you have a site / blog, it's time to share it!