I launched alinfini in 2012 in Morocco, where I live and work as a craft designer.
Available locally in 3 shops (in Marrakesh, Tangier and Casablanca), alinfini is now ready to cross the boundary!
FORM & FUNCTION
alinfini proposes the essentials of urban fashion. A metropolitan personality, always elegant, whether unisex or feminine with tassels. In this first selection: “Cachotteries” for smartly dressing, “Emplettes” for shopping freely, “Scaphandre” for geeky packing…
A synthetic product, the strapping is extremely strong, machine washable, making alinfini highly durable. alinfini is also environmentally friendly: the source of material is off-cuts from new manufacture. What a stake for the designer to play the alchemist!
alinfini is hand-crafted in limited edition in Marrakesh. An ancestral know-how is employed, yet it has been adapted to these novelties. Fabrication requires both dexterity and strength, care and precision as the strapping, supple as it is before transformation, becomes resistant and sleek once layered. All products wear the label alinfini.
Photos © Alexandre Chaplier