Aurelia Paumelle is an eponym, french, two years- old fashion label based in Berlin. Inspired by parisian Chic as well as by Berlin- made edginess street fashion, my designs are a subtle fusion of both a casual and sophisticated look. I’m both the designer and the creator of each piece. My creations are based on one fondamental principle : fancy classic cuts blended with street wear and subtle mix of textures. I'm launching right now the production of my Spring/Summer collection for 2014 .
My Men ( and unisex )collections, are made of sober and sharp lines, audacious volumes, subtle, surprising and playful material games. I love to work with a mix of fabrics. My favourites are wool, cotton, cashmere.The relationship to the fabric is essential. I have been ever and ever working on this connetions differents fabric, mixing them together. It’s actually all about quality. In generally, I simply love quality. I make comfortable items of clothing in which your body doesn’t lose itself in the volume like in a jogging mixed with a suit in wool for instance. I also developed loads of party accessories that allow you to party with your iPhone, cigarettes and purse.
It’s more than Fashion...
Marcel Duchamp said about his work that it’s the spectator is finishing the art work with his way of looking, being then part of the creative process. I like to think the same for my clothes : they are not finished until someone wear them! They are ready made/ready to wear clothes! And the model or the one who’s wear my clothes is part of my work too. Let’s keep on with a larger creative conception. In addition to my fashion activity, I worked closely whit others artistic mediums, especially with the electronic music world. Not only because the club scene is a real inspiration source for me but also I consider that some artists ou musician’s aesthetic match perfect with mine. Besides, partnerships and collaborations with other artists and other artistic fields are for me a real driving force. I collaborated with techno producer and M_nus label owner Richie Hawtin for his Enter.freeze video, a kind of trailer presenting the artists of his Enter Ibiza party season. My last winter catwalk, entitled L’Ardeur, was coordinated with the first live of Rouge Mecanique. Moreover I’ve an upcoming collaboration with the label Rekids for the release album of Rouge Mécanique.
Aurelia Paumelle in her studio in Berlin: http://vimeo.com/35847737
Aurelia Paumelle, Autumn-Winter 2012/13, Berlin: http://vimeo.com/35742167
Richie Hawtin presents ENTER.freeze: http://www.youtube.com/watch?v=nZoC4wf7k9Y
Interview by E. Morin : http://stylistberlin.de/interviews/stylistberlin-interview-aurelia-paumelle/
About the rewards :
Purse-Bracelet ( here, fabric )