Présentation détaillée du projet
The brand AZZURRA DI LORENZO was established in 2012 by the will of Azzurra, Calabrian fashion designer born in 1986.
After many experiences in several fashion houses, she decided to get into a new adventure.
At just 26 years old she opened up her first Haute Couture Atelier in Milan, where she studied and feels like a second home.
A soul suspended between two worlds: Calabria’s wild colors and the concreteness of Lombardy capital.
The brand reflects a vocation felt since she was a child, when the family's haberdashery was the first creative gym to play with buttons and lace.
Credits Photo: Marco Maria D'Ottavi
STYLE AND COLLECTIONS
AZZURRA DI LORENZO's style aims at rediscovering femininity, measured and never ostentatious.
All the band's creations are the result of carefully stylistic research, a meticulous selection of top rate materials and high attention to sartorial details. All of these are the typical elements of the Made in Italy tradition, reflecting the designer's passion and creativity.
The Evening and Party line offers a collection of clothes for special occasions, from cocktail to ceremony, following the made to order formula.
Once you chose the dress model, it is possible to order it in size, or completely tailor made, and customize it in terms of color, fabric and accessories.
The dress is made by a strong team of premiére and seamstresses in external workshops, and is delivered to the customer in about three weeks time.
Credits Photo: Mod Studio
In addition to the main line, Azzurra pays a particular attention to the Bride, the queen of celebrations.
For her the designer purposefully adopts the one piece only formula: starting from exclusive sketches, it will be made just one dress for model, color and fabric, according to the best tailoring tradition.
Credits Photo: Federico Canzi
In the centre of Milan, just a short walk from Piazza San Babila, there's the professional and emotional heart of Azzurra Di Lorenzo.
Getting inside her Atelier has the same taste as meeting a friend ready to spoil us with care and attentions.
To greet her customers a real Haute Couture parlor, composed by pink and lilac walls, crystal chandeliers, a white sofa and silver mirrors.
To get the pure Made in Italy tradition, all the creations designed by Azzurra Di Lorenzo are handled by trusted external workshops located near the Milan area, and nothing is left to chance: the perfect manual skills of these craftwomen exactly meet the designer's vision, bringing to life precious and unique dresses.
The creation of a dress is a fascinating journey, especially for a Haute Couture's one:
- the anatomical measurements made on the client are transferred and then drawn on a paper pattern;
- starting from the paper pattern there's the cutting step, in which the various parts of the model are placed on the fabric and marked with chalk;
- pieces of fabric are sewn and basted, in order to make test and modifications;
- finally, the process ends with the sewing step.
For the Bridal Dresses Azzurra draws the embroideries as well.
They are reproduced on a tambour by the skilful hands of the embroideress Mariavittoria, according to the ancient technique of Crochet de Luneville.
CELEBRITIES WHO WORE AZZURRA DI LORENZO'S CREATIONS
"The last year I crowned one of my dreams: I was pleasured to have the famous actress Jo Champa as guest of honor at my private event in Corso Como, Milan. It was something magical to see her wearing a creation of mine. THANK YOU FOREVER, JO!"
Azzurra has carried out her business on her own for three years.
Today Paola has joined the team as well, in order to support her as brand management specialist.
A SPECIAL MESSAGE FOR MY NATIVE LAND...
"Refreshing the concept of elegance and brushing up a sophisticated charm in order to engange the younger customers": this is one of the other challenges that Azzurra Di Lorenzo is aiming at.
Beside the tailor made creations, her goal for the coming years is to develop a second line for a large scale production also.