The brand AZZURRA DI LORENZO wants to grow. Help us to lead it to success and support the real Made in Italy. Thank you all!

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Présentation détaillée du projet

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THE BRAND

 

The brand AZZURRA DI LORENZO was established in 2012 by the will of Azzurra, Calabrian fashion designer born in 1986.

After many experiences in several fashion houses, she decided to get into a new adventure.

At just 26 years old she opened up her first Haute Couture Atelier in Milan, where she studied and feels like a second home.

A soul suspended between two worlds: Calabria’s wild colors and the concreteness of Lombardy capital.

The brand reflects a vocation felt since she was a child, when the family's haberdashery was the first creative gym to play with buttons and lace.

 

 

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Credits Photo: Marco Maria D'Ottavi

 

 

STYLE AND COLLECTIONS

 

AZZURRA DI LORENZO's style aims at rediscovering femininity, measured and never ostentatious.

All the band's creations are the result of carefully stylistic research, a meticulous selection of top rate materials and high attention to sartorial details. All of these are the typical elements of the Made in Italy tradition, reflecting the designer's passion and creativity.

 

The Evening and Party line offers a collection of clothes for special occasions, from cocktail to ceremony, following the made to order formula.

Once you chose the dress model, it is possible to order it in size, or completely tailor made, and customize it in terms of color, fabric and accessories.

The dress is made by a strong team of premiére and seamstresses in external workshops, and is delivered to the customer in about three weeks time.

 

 

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Credits Photo: Mod Studio

 

In addition to the main line, Azzurra pays a particular attention to the Bride, the queen of celebrations.

For her the designer purposefully adopts the one piece only formula: starting from exclusive sketches, it will be made just one dress for model, color and fabric, according to the best tailoring tradition.

 

 

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Credits Photo: Federico Canzi 

 

THE ATELIER

 

In the centre of Milan, just a short walk from Piazza San Babila, there's the professional and emotional heart of Azzurra Di Lorenzo.

Getting inside her Atelier has the same taste as meeting a friend ready to spoil us with care and attentions.

To greet her customers a real Haute Couture parlor, composed by pink and lilac walls, crystal chandeliers, a white sofa and silver mirrors.

 

 

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THE WORKSHOPS

 

 

To get the pure Made in Italy tradition, all the creations designed by Azzurra Di Lorenzo are handled by trusted external workshops located near the Milan area, and nothing is left to chance: the perfect manual skills of these craftwomen exactly meet the designer's vision, bringing to life precious and unique dresses.

 

The creation of a dress is a fascinating journey, especially for a Haute Couture's one:

 

- the anatomical measurements made on the client are transferred and then drawn on a paper pattern;

- starting from the paper pattern there's the cutting step, in which the various parts of the model are placed on the fabric and marked with chalk;

- pieces of fabric are sewn and basted, in order to make test and modifications;

- finally, the process ends with the sewing step.

 

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For the Bridal Dresses Azzurra draws the embroideries as well.

They are reproduced on a tambour by the skilful hands of the embroideress Mariavittoria, according to the ancient technique of Crochet de Luneville.

 

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CELEBRITIES WHO WORE AZZURRA DI LORENZO'S CREATIONS

 

 

 

"The last year I crowned one of my dreams: I was pleasured to have the famous actress Jo Champa as guest of honor at my private event in Corso Como, Milan. It was something magical to see her wearing a creation of mine. THANK YOU FOREVER, JO!"

 

Azzurra 

 

 

THE TEAM

 

Azzurra has carried out her business on her own for three years.

Today Paola has joined the team as well, in order to support her as brand management specialist.

 

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A SPECIAL MESSAGE FOR MY NATIVE LAND...

 

 

 

 

NEXT STEPS

 

"Refreshing the concept of elegance and brushing up a sophisticated charm in order to engange the younger customers": this is one of the other challenges that Azzurra Di Lorenzo is aiming at.

Beside the tailor made creations, her goal for the coming years is to develop a second line for a large scale production also.

À quoi servira la collecte ?

The required budget will allow the AZZURRA DI LORENZO brand to keep on growing, and also takes into consideration the rewards we prepared for all of you that will help and support us.

 

In this development stage, the brand needs to finance a communication & marketing plan for at least a season. We will rely on advice from expert consultant to guide us in the best target actions! 

 

 

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THANK YOU SO MUCH TO ALL OF YOU!

 

Azzurra & Paola

 

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MANY THANKS TO ALL THOSE WHO WORKED BEHIND THE SCENES OF THE PROJECT!

IN PARTICULAR TO THE FILMAKER Gianfranco Corigliano

to the Photographer FEDERICO CANZI

to the Make Up Artist  Valentina Rodella

To Mariavittoria and Llcie 

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Atelier Azzurra Di Lorenzo

From Catanzaro, the city between two seas, to Milan, where you breathe Fashion. A soul suspended between two worlds: Calabria’s wild colors and the concreteness of Milan. This is the perfect definition for Azzurra Di Lorenzo, born in 1986, fashion designer devoted to a misurated femininity, which has never to be ostentatious. The vocation for... Voir la suite

FAQ Questions les plus fréquentes concernant le projet

+ What happens if we will greatly exceed the budget?

In this case, in addition to the mail goal, we could use the extra money to finance the sample clothing of the next collection.

+ What happens if we don't get the budget?

KissKissBankBank terms of use don't let us use your money if we don't get the entire amount of the goal. So don't be afraid, the money will be entirely given back to you! :)

+ Why the choice to offer glass ashtrays?

The ashtrays are made by guys with psychiatric disabilities in the centre of the Associattion A.M.A. Calabria of Montepaone Lido, based in Catanzaro (Italy), to which Azzurra is particularly devoted.
We therefore decided to involve them as part of your offerings (from 300 € and up) to support their wonderful project as well!
To learn more, click on "A.M.A. Calabria" website: http://www.amacalabria.it

+ What about the wedding dress reward?

The model proposed by the designer is exactly the one shown in the picture and valued 4000 euros.
DESCRIPTION:
mermaid silhouette, wide tail, asymmetrical cups (the left one embroidered with precious tulle, while the right one is curled by plissè fabric).
On request, it is possible to order the silk tulle veil in various lengths as well.
You can change the color, but not the model!
For technical reasons, the dress will be exclusively available in standard sizes.

+ How to contact us?

For any information do not hesitate to contact us: atelier@azzurradilorenzo.it

+ Would you like more information about the tank top?

The tank top is a gadget specifically designed by Azzurra Di Lorenzo for theKissKissBankBank crowdfunding project :)

It will be available in white color, with silver logo, and 100% cotton.
The lace sleeves will be tone to tone.

Available sizes: S - M - L

+ Would you like more information about the bustier?

The bustier will be completely made in satin silk, with sticks inside, zip on the center back and Swarovski applications on top.

It can be ordered in standard sizes and will be available in two color options:
- BLACK (with black Swarovski applications on top);
- WHITE (with silver Swarovski applications on top).

+ Would you like more information about the CADEAU POUR L' ACHAT FUTUR ?

It's a reduction of 200 Euros expendable on a purchase of a tailor made dress at Azzurra Di Lorenzo's Atelier in Milan, starting from the minimum value of 1500 Euros.

+ What about shipping costs?

Dont't worry! We'll take care of it :)

Derniers commentaires

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Cara Paola, anche se in anticipo, buon compleanno! Marco,Lucia e Lorenzo
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In bocca al lupo, Azzurra! Baci
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TOMMASO Grazie di cuore per il tuo contributo! :) Azzurra&Paola