Fashion & design, Performance, Art & photography
SUPPORT PARIA' S SPIRIT : A QUALITY FASHION PRODUCT, WITH A TIMELESS STYLE WHICH, LIKE GOOD WINE IMPROVES WITH TIME.
THE DUO PARIA STUDIO
We are MOMO and COCO, and we met on the benches of the Central Saint Martins School in London. It is along shared projects, and sleepless nights, cutting, sewing, drawing, again and again that we have learned to listen to our differences and appreciate it, as well as our common values.
Back home, in Paris, we built our experience in various fashion houses. We evoke our nostalgia for the time spent together to imagine, design and create. Fed up with all the successive and imperceptible trends, we decided to create a common project and to take the time to become masters of our own future.
Through our inconditional love for good products, we found ourselves dreaming of a world in which time, transmission, innovation and knowledge regain their original position.
THE PROJECT GENESIS
It all started with a desire to change and move the codes. A pickled brainstorming later and PARIA STUDIO was born.
Our project is ambitious:
It's about bringing the garment back to its original meaning and simplicity, respecting the values of sustainable consumption by developing a womenswear ready-to-wear collection.
Restore the idea of transmission from the creator to the consumer, through a beautiful quality product.
As well as from the consumer to his family, thanks to a sustainable product, its timeless character and all the stories that it will carry.
Who has never used grandma's bag or mom's perfecto?
Today could you imagine pass on to your children your latest treat at Z ***? You know ...
Our spirit is commited to the Slow Fashion movement :
A movement against the current system governing the frenetic fashion industry.
As so aptly said Coco (Chanel) :
"I can not accept that someone throws up his clothes just because it's spring time"
Slow Fashion clothes are perennial and timeless products, to consume in a more ethical and sustainable way. Give time for the consumer to enjoy the product, its materials, cut, and quality.
THE PROJECT ARBORESCENCE
THE PROJECT AND ITS COLLABORATIONS
To start with, we revisit a must in our wardrobe: the t-shirt. We want to ennoble this basic through cutting, natural materials and colors. We have developed two models : a "day" one in cotton poplin, and a "evening" one in satin silk.
YOU MAY ORDER ONE OR THE OTHER IN CONSIDERATION OF YOUR UNIQUE GENEROUS PARTICIPATION.
Later, discussing the project, and given the growing interest around us, we decided to make it grow through collaborations, to illustrate the project in an artistic and amused way. All of the creations reflect the PARIA' s spirit.
The first curious who showed interest into our project are the artistic directors of the Studio Furious. We imagined together a series of photos illustrating our quirky universe, through a surreal interpretation.
Every week, a picture will be posted on our website www.pariastudio.com to narrate an incongruous story of PARIA STUDIO identity.
YOU CAN ORDER A PRINT NUMBERED IN CONSIDERATION OF YOUR GENEROUS PARTICIPATION.
An experimental collection
Following the idea to illustrate our project, we have designed and made a collection of clothes all derived from the t-shirt. That is to say, the pattern of each garment has been designed from the base of the t-shirt PARIA STUDIO.
This collection is the exploration of possibilities around a single garment : distortion, elongation, processing ... All creations of this collection are the derivative and shifted product of our genesis, the t-shirt PARIA STUDIO.
Performance (dance and music)
In line with our Slow Fashion philosophy, we want to show you the collection in a different way. With the participation of the dancer and choreographer Lucile Moulin, a performance was developed, revisiting the daily ritual of dressing. Set on a music composition by Paul Beri, rythm trifle with the slow, clothing challenges striptease. But we won't tell you more, come to The Perchoir on Saturday 10th of October 2015 to discover this performance, and the collection !
We are very grateful to Le Perchoir team and their desire to promote young French creation. Indeed, they have generously invited us to present our collection in their unique space in Ménilmontant, overlooking the rooftops of Paris. A big thank you to all the team!
Le Perchoir / Photo Aude Boissaye / Studio Cui Cui
Video To prolong the pleasure, and share our story to as many people, we want to capture the performance as a music video, shot in studio, mixing fashion, dance and music.
WE NEED YOU FOR ALL THESE FINE PROJECTS !
THANKS TO ALL OF THOSE WHO SUPPORT THE PROJECT:
Les Furieux for the good time, Le Perchoir team for the support, Lucile moulin, Paul Berry, Leo Levy Lajeunesse for the performance, David and Adrien our shoe makers, Pablo for the snip, Le Perchoir TV for filming us, Angelique Jubert for the video editing, Sophie Suchodolski, Margaux, Roman, Delphine, Nicolas and Natacha Levy for the Atelier, and wise advice, the dry cleaner rue du moulin vert, les pains au chocolats from the bakery, Max the turtle and its philosophy of slow, Zaza and its whims, the whole family Jubert, CriCri, Cyril, Foulque and Handsome for their moral support, as well as to LULU, les Blondes and le Club des 5 ...
AND THANK TO ALL OF THOSE WHO WILL BRING THEIR FUTURE SUPPORT !
A SMALL PROJECT MAY HIDE A BIG ONE
With IFS we could change the world ....
If the objective of 8600 € is reached, you participate in the financing of a new collection, as well as photos, communication, identity, performance, video and in all your goodies.
If the prize pool exceeds 3000 €, you will enable PARIA STUDIO to launched its first collection of ready to wear Made in France. And Produce a limited edition of 100 T-shirts, silk and cotton.
If we think on a grand scale, PARIA STUDIO becomes a separate brand. A collection of ready to wear, with an innovative identity and ethics. Every year an indispensable from the womenswear apparel will be revisited and added to the collection to compose, over time, a timeless whole. A collection of quality thought and made in France whose first product is the t-shirt.
If we build a castle on the moon, why not be the precursors of a new garment factory made in France. A place where creative studio and production space would stick next to each other. With the ambition to become a textile innovative laboratory, accessible to young companies in the field of fashion.The new generation of entrepreneurs, French, European and why not the internationals, all brought together in a creative hub dedicated to the fashion industry and french savoir-faire.
From Paris with Love,