Why the Elephant ?
We realized that the soft beverage market needs innovation. Product offering remains limited to market leaders and is relatively homogeneous in terms of tasting experience and functionality. On the functional aspect, the physical effort or energy drink market has reached its peak.
We then focused on consumers' new expectations who do not not find simple answers on the market. The cognitive performance, and especially memory is a forgotten category. We challenge this function daily though. We try to improve it to better perform at work, at school or during all intellectual activities. We also look at reducing the ageing effects. So, how can we stimulate cognitive performance? How can we slow down the ageeing effects?
Traditional western medicine recommends a healthy diet, a daily vitamin and minerals consumption to facilitate a normal cognitive function activity. In Asia, we find plants such as Ginkgo Biloba that exist for thousands years or Brahmi which leaf extracts are renowned for their effects on cerebral performance and also short and mong term memory improvement. Those ingredients though which are very good for memory are usually complicated to use in pills. Those ingredients taste is also very dissuasive.
Thanks to nutritional and scientific research, we relooked at the consumer habits in searching for nutritional contribution for their memory. The challenge was to develop a product for memory meeting four criterias : efficiency, taste, naturality and simplicity.
From Britany (France region) came up the idea to re-think fish soup and its omegas. In California, we understood how to integrate good nutrients into a tasty drink, more sexy than fish soop. In India, we met Ganesh, un Elephant addicted to brahmi, a plant renowned for its effect on memory. We better understand the concept of "Elephant Memory" now. Back to France we created "Elephant Memory Drink" : a drink "Made in France" for everyone bringing together natural and efficient ingredients for memory together with a refresching and delicious taste.
To have a positive influence on people's vitality by launching the first food supplement for memory
to drink We have a number of baby elephants in mind in order to dynamise functional drinks consumption and bring a global and innovative answer to cognitive performance.
A Memory Drink?
Elephant Memory Drink is a brand new functional drink that has been speciffically designed and formulated to stimulate cognitive functions, and especially memory.
It contains plant extracts with active nutrients wich effects are proven by numerous scientific studies.
Elephant Memory is also a delicious cocktail of natural ingredients of orange, grapefruit and passion fruit. No chemical taste, no artificial colour. Natural pleasure and efficiency, as simple as that!
An innovation "Made in France" :
Product made in France ; Efficiency of ingredients each recognized scientifically ; complying with French and european regulation ; Ile de France region support for the innovative characteristic of this project ; strojg and international brand equity ; product in line with Nutrition 2.0 trend ; tasty, refreshing and low in calory.