The French Fromage
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<strong>The French Fromage (Cheese) - <a href="http://www.thefrenchfromage.com" target="_blank">www.thefrenchfromage.com</a></strong><strong> - is a web-documentary about the stories of people who are producing, day after day, one of the more beautiful piece of the French Gastronomy Heritage, Cheese.</strong></p>
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What interest us and what we would like to share with you is the <strong>producers and cheese refiners' stories</strong>, their work and their commitment, but also the <strong>unique visual aspect of French Cheese</strong>, because without the expertise of these professionals, cheese would only has so many textures, colors and shapes.</p>
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The project's aim is to <strong>promote cheese</strong> by <strong>valuing the expertise and the terroir</strong> that makes French Cheese so special and gives it its unique look. We would like you to <strong>experience</strong> a product you know, cheese, in a <strong>different and original way</strong>.</p>
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<img alt="2014-06-27_fromagerie_rovecchio" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105456/2014-06-27_fromagerie_rovecchio.jpg"></p>
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<strong>How looks a tasty and good cheese?</strong> Does the "real" Camenbert have a white or a yellow color?</p>
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The "real" chesse's diversity of textures, colors and shapes <strong>is not use in its visual communication</strong>.</p>
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<iframe allowfullscreen="" frameborder="0" height="304" src="//cdn.embedly.com/widgets/media.html?src=http%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F99879191&wmode=opaque&src_secure=1&url=http%3A%2F%2Fvimeo.com%2F99879191&image=http%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F481331939_1280.jpg&key=ff2702755d9749cda571c6d6c2f3eb46&type=text%2Fhtml&schema=vimeo" width="540"></iframe></p>
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With our designer's eyes, passionated by image, we decided to go in the different regions of France for two months in order to <strong>communicated closely</strong>, even very closely, about <strong>french expertise and terroir which make French Cheese so specific</strong>. We are going to make you live a visual, human and artistic "French Cheese Tour".</p>
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Follow our road trip every day on the <a href="http://www.thefrenchfromage.com/blog" target="_blank">blog</a> part of our <a href="http://www.thefrenchfromage.com" target="_blank">internet website</a> but also on <a href="https://twitter.com/french_fromage" target="_blank">twitter</a>, instagram and our <a href="https://www.facebook.com/thefrenchfromage/" target="_blank">facebook page</a>.</p>
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<img alt="Delphine_et_paul-photoshoot" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105455/delphine_et_paul-photoshoot.jpg"></p>
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<strong>Even though we are already on the cheese road, we need money to pay back the video camera and to go deeper in our documentary project.</strong></p>
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We need a minimum of<strong> 4500€ </strong>for :</p>
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- an <strong>HD video camera</strong> and a <strong>microphone</strong> (we use 1500€)</p>
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- transportation (train, gaz, highway toll), accomodation and food</p>
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- web-documentary <strong>post-production costs</strong></p>
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<strong>If we can gather more money</strong>, it will be great because we will be able to communicate better about The French Fromage and it will allow us to organise an exhibition.</p>
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We will use the money for :</p>
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- create some <strong>extra little videos</strong> <strong>per cheese</strong></p>
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- pay a part of the <strong>exhibition cost</strong> (printing cost, design and print of a exhibition brochure)</p>
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Thank you very much!!</p>