Are you about to launch a crowdfunding campaign? Discover our best pieces of advice to prepare your campaign and draft your project page.
Before launching your campaign, you must set a funding goal, either an amount of money or a number of units. Before setting your goal, keep in mind that your campaign will follow the “all or nothing rule”: if you don’t reach your goal by the end of the campaign, all your contributors are refunded. You can however exceed your goal.
The goal must equate to the minimum amount needed to carry out your project.
Two stats to help you out: In 2018, project creators collected €4,308 on average. The average pledge was €63.
The campaign duration is how long you think you need to raise as much funds as possible. It can range between 1 and 60 days. Once your campaign has started, you can’t change its duration.
A quick figure: In 2018, campaigns that ran for 15 to 45 days had a 10% higher success rate.
You can offer rewards to your contributors in exchange for their pledge. These rewards are a way to both convince and thank contributors.
Rewards must be commensurate with the support provided to the project.
To be affordable for all budgets, it is essential to offer enough pledge tiers, particularly between €5 and €100.
Try to offer different rewards to suit all contributors.
Be mindful to consider your rewards’ shipping costs: your campaign shouldn’t cost you more than it earns you.
Specify a delivery date under each reward tier. They can of course vary from one another. However, don’t be too bold or you’ll risk disappointing your contributors. It is preferable to opt for a later date and surprise your contributors if you’re able to deliver early.