Are you about to launch a crowdfunding campaign? Discover our best pieces of advice to prepare your campaign and draft your project page.
The basics before launching your crowdfunding campaign
- Setting your campaign goal
Before launching your campaign, you must set a funding goal, either an amount of money or a number of units. Before setting your goal, keep in mind that your campaign will follow the “all or nothing rule”: if you don’t reach your goal by the end of the campaign, all your contributors are refunded. You can however exceed your goal.
The goal must equate to the minimum amount needed to carry out your project.
Two stats to help you out: In 2018, project creators collected €4,308 on average. The average pledge was €63.
- Setting the duration of your campaign
The campaign duration is how long you think you need to raise as much funds as possible. It can range between 1 and 60 days. Once your campaign has started, you can’t change its duration.
A quick figure: In 2018, campaigns that ran for 15 to 45 days had a 10% higher success rate.
Drafting your project page: 7 basics
- Choose a short and precise project name.
- Choose an attractive catch phrase to drive people to learn more about the project.
- Use a customised and representative video, GIF or image to introduce your project.
- Draft a structured text that answers these 4 questions: what, why, who and when?
- Transparently detail how the collected funds will be used.
- Highlight your rewards with different images.
- Connect your campaign to your other online profiles: Instagram, Facebook, Twitter, website, etc.
Offering rewards: 4 basics
You can offer rewards to your contributors in exchange for their pledge. These rewards are a way to both convince and thank contributors.
- Consider all budgets
Rewards must be commensurate with the support provided to the project.
To be affordable for all budgets, it is essential to offer enough pledge tiers, particularly between €5 and €100.
- Offer different types of rewards
Try to offer different rewards to suit all contributors.
- Include shipping costs
Be mindful to consider your rewards’ shipping costs: your campaign shouldn’t cost you more than it earns you.
- Plan a realistic delivery time
Specify a delivery date under each reward tier. They can of course vary from one another. However, don’t be too bold or you’ll risk disappointing your contributors. It is preferable to opt for a later date and surprise your contributors if you’re able to deliver early.