Our project started Two years ago. We were expecting to give the wish to discover wines from French terroir through a very selective offering (selection of a renowned sommelier) over time with a boxes subscription system from the Internet. All monthly boxes and side orders are shipped to home address. Every selection is renewed every month. Once VINEABOX was operating a satisfying way, we thought to expand the system to similar products we love equally: cheese. Hopefully, variety of French cheese is very similar to wine and the subscription sales grew up very fast. La BOITE DU FROMAGER was born. Frequent personal trips to London finally pushed as an evidence that British People would be very interested to both products and the new concept of “CHEESE & SYMPATHY” was created.