WHAT IS HARDI ?
HARDI is an interactive and avantguard iPad only magazine.
It explores a brand new creative field, mixing photography and video with motion and interactive add-ons made possible by tablets.
We invite you to take a look at our first issue dedicated to dance, by downloading our iPad app for free: here !
HARDI came up with a viewpoint, that technical innovation must be at the service of creation. It was imagined, created, and put together by talented digital image and innovative professionals. Craftsmen of beauty, modernity, and precision that with their iconoclastic inspirations, created an aesthetic mix bringing together photographers, videomakers, writers, arti directors around creation as the only value.
HARDI is an audacious project, which hopefully foreshadowes a promising future for our creative industry !
WHY HARDI ?
HARDI comes from an era where tablets started to sell more than computers and when this break changed consumer’s and media’s behaviours. We imagined tomorrow’s editorial and advertising fashion and luxury contents, in order to bring readers a new user experience.
HARDI was brought up by the acknowledgement that the magazine industry is on the wake of a major revolution and that app contents for magazines barely take advantage of all these new interactive and movement possibilities. HARDI matches this need for opening and revival in Photography.