J’embouteille in French means to refill a bottle by yourself.
The way our society focuses on consumption today leads us to a dead end: too much waste is produced.
To reverse this trend, Jean Bouteille was born. Its goal is to allow us to consume without wasting. Yes, it is finally possible!
To accomplish this, the innovative firm brings back the returnable bottle system and marries it to bulk sale.
How does it work?
In Jean Bouteille’s world you are the Jean Bouteille. You fill a Jean Bouteille bottle of wine, oil or vinegar of the quantity you need; thanks to a self-service bottling machine installed in a shop. The bottle is returnable. So, when it's empty, you bring the used bottle back to the shop and take a clean new one as a J’embouteille.
Find an exemple below:
Where can you find us?
Today, three shops are equipped with our solution:
- Two Biocoop (Organic Produce Store) in Villeneuve d’Ascq and Hazebrouck (Northern France)
- Almata (Zero Waste shop) in Brussels, Belgium
With an innovative approach of short circuit sale, the economic model allows to offer high quality product; cheaper with a very low environmental footprint while increasing the purchasing power of the consumer at the same time.
The keywords of the concept are: frugal innovation (make more with less), circular economy (packaging reuse), service economy (sell the usage of an object instead of the object itself).
Did you know that for one returnable glass bottle bought you save up to 20 single use bottles? My current goal is to reach 200 000 bottles sold which means 4 million bottles saved a year!
Thanks to this system, we can save up to 500,000 tons of packaging waste. (Source: Returnable drinking packaging study made by the ADEME)