A new route from Paris to New York by bike and pedal boat to cross the Atlantic. In order to raise awareness and bring solutions to food waste, all the food on board will be overdue (best before:).
In 2014 a first trip was made from Paris to Warsaw, see video. This project received an award from the French ministry of agriculture.
Planned for 2017 the project will allow to communicate on a petition asking to remove or change completely the « best before » dates on products where it is completely unnecessary.
A lot of people, consumers, still think that going passed these dates by a year or more will make them ill, whereas it may be eaten in over 10 years past the dates on pasta, cans, honey, or so many other products that end up thrown away.
A better understanding would allow us to reduce dramatically food waste without changing any comfort to our lifestyle.
The stock of over due product has already started, with about 3 kilos of rice and beans as far as: « best before: 2007 » have been found and collected.