THE RED HOOK CRIT. IS THE RACE FOR ALL FIXED-GEAR AMATEURS & SEMI-PRO COMPETITORS
The RED HOOK CRITERIUM all began 6 years ago in the Brooklyn neighborhood of Red Hook by
David Trimble and soon became a must-ride. A criterium is a bike race held on a short circuit. Laps vary
between 1,2 and 1,3 km. The main race can consist of up to 30 laps.s. In this race, only speed and
concentration matter. The fixie bike trend has invaded the streets.Since the birth of the criterium even
indoor competitors are leaving their beloved velodromes to ride urban circuits instead.Originally there was
only one race.Now, given the increasing number of participants – riders have to pass certain criteria to get
through to the final race. Only the best 85 riders will participate in the race.
FROM BROOKLYN TO THE WORLD…
2008-10: Brooklyn original edition
2010: Milan edition was set up
2013: Barcelona edition was set up
BROOKLYN - MILANO - BARCELONA -
3 CITIES - 3 RED HOOK CRITERIUM - 3 DOCUMENTARIES
2013: THE FIRST DOCUMENTARY
In 2013, the team shot its first documentary: the Milan edition.
The film was self-produced with passion, sacrifices, generosity, pocket money and resourcefulness
The film was released very recently – On Feb. 28, 2014.
And confirmed an incredible interest for the topic and the huge audience behind the RHC.
In just 6 days
9 200 viewers
From 180 different countries
More than 200 repost on the website and blog by the bike community
More than 180 likes on Vimeo
46 shares on FaceBook only via Red Hook Crit page. 20 shares via the Don’t Do page and many others
via our network.
More than 70 likes after the release of the film oon the Don’t Do fan page.
For the first edition, at the end of March we will follow the Stanridge Cycles team with Katie Arnold and d'Evan Murphy, true legend of RHC.
This year is also the first time that women have their own race. They can finally compete with each other. It's finally recognize their ability and level. Follow Katie and Evan, is a guaranteed to put forward the performance, technical but also unusual personality. Follow Stanridge does not just mean putting forward a brand, it is also and above all related to the artist Ben Eine universe with which the founder, Adam Eldridge has a long history. In addition to this quality collaboration, we must recognize Adam excellence of his work. He handcrafts all of its frames.
We want to capture the unique and intense atmosphere of the race – the riders – spirit of the city, introducing the race to a wider and non initiated audience.
Through the eyes 1 team, present the race as a true discipline – not just a trend for hipsters.
Introduce true & high-end international athletes and their touch of “craziness”.
Show the world what RHC really stands for? Why is there so much interest in it? What makes it so
unique & specific? Get all the answers through interviews with the main Red Hook Crit riders.
Immerse teams and friends in an incredible atmosphere and spirit, during what will be a unique journey;
over the three days, cyclists from the world over will all be in one place, together.
In each city, follow local riders and discover their RHC. JLike a shadow following their every move,
capture all the emotions before, during and around the race: preparation meetings, backstage, key
moments of the race, arrival, concentration, pain, success, disappointment, effort, speed, intensity, fun
moments, friends and opponents...
Its race, its atmosphere, its scarcity and its performance are the elements that have triggered the craze
Film length: 6 - 7 min. It’s essential to keep a certain dynamism to captivate the spectator. One rideror 1
team following over 6-7min is enough to know all we want to find out about him and his life.
DON’TDO IS A HYBRID ASSOCIATION OF TALENTS SPECIALISED IN FIXED GEAR:
A CREATIVE TEAM, A PRODUCTION CREW, AN EVENT ORGANIZER.
DON’TDO 3 talents, 3 creative minds, 3 fixed gear lovers all deeply involved in the cycling community
since many many years – Based in France but going everywhere where fixed gear is happening.
Yann Goradesky is part of the “Surplace” crew. Surplace is a blog about news and events happening in
urban biking. They’ve been organising rides and urban bike events for 5 years.
The blog has reached out to 1 000 000 million people from all over the world since
5 000 riders took part in their events in 2012-13.
Jean-Baptiste Le Van aka Félix Fander is a rider and has already participated in several RHC.
He’s now riding for “Dosnoventa” Team.
Felix also supervises weekly rides in Paris (a total of 1 000 riders took part last year).
Dosnoventa is one of the major crews in Barcelona – 11 riders – 40 200 FB fans
Caroline Pauleau is a blogger, a creative director and a photographer.
For the last 4 years, her blog - Paulette à Roulettes (Paulette on wheels) – has been all about events and
main players of the fixed gear and bike polo scene around the world.
As an art director (advertising) as well as a photographer, her skills give her blog a unique feel and
Her blog has had 110 000 page views from around the world since 2010
We’ve been around the world to take part in as many cycling events as possible.
By doing this we have built strong relationships with urban biking community.
We know how reach and approach the riders.
We have attended RHC editions since 3 years ago.
We have a team, a director, a photographer, an art director, 2 DOP, a sound engineer and producer
ready to go and follow the RHC throughout the 2014 season. We also work with InDaProd, a production
Cedric Dubourg, the director for the Red Hook Project, has been chosen for this experience, thanks to
his abilities and and experience in managing and supervising athletes.