Help us to leave for adventure on the roads to the Bottom of the economic Pyramid from September 21st 2014 !


The project

We need you to produce two reportages at the bottom of the income pyramid! The money collected will be used to buy the necessary equipment to produce these two operations.


Thanks for your help!


Follow the adventure on our website: here 







Our new partner Printic proposes 3 Polaroid prints for a participation to the campaign, whatever the amount! We will share with you a personal code to benefit from this offer! 


Printic is a wonderful printing app. Choose some pic from your smartphone, upload them on the app and eventually choose a personalized text to add. Then you will receive our polaroïd pic into your mailbox.


A demonstration video here




To learn more about the project, it is this way! Congratulations to those who get at the end :)



Back to 2012, on a spring evening…


While Thibault is about to fly to Malaysia for an internship, Louis-Hubert suggests him to undertake an odyssey at the bottom of the income pyramid. Latitude 30 Project was born…


While studying in business schools, we got passionate about the adventures undertaken by entrepreneurs in France and elsewhere to change things.

After walking through the humanitarian assistance, social entrepreneurship, the collaborative economy, the solidarity-based finance and other social innovations, we got our hands on C.K. Prahalad’s book: “the Fortune at the Bottom of the Pyramid”! 


The idea is ambitious: large companies should not consider the 4 billion people living with less than 2$ per day as recipients but as entrepreneurs, consumers, suppliers and potential partners


What better way to study the efficiency of strategies set up by these companies than to get on-site?


“Go and meet the poor people in developing countries and visit the projects set up by companies to address their needs.”



We need your support to buy the essential equipment to carry out 2 operations, key to the project success! 


They will enable to discover the daily life and the aspirations of the people in need. How does Shem's everyday existence in Indonesia look like? What is Ignacio doing to change things in his village in Bolivia? What are Jomo’s dreams for Kenya?

This will also allow us to compare their look between the different regions we will cross. Finally it represents a great opportunity to give them the floor and create the project together in order to better relate it to you




In brief


After providing short photography training to young students, we will lend them disposable cameras and we will offer them to take photos during one week, in our absence, of what is important to them in their daily life



- First week: Photography training to young students, lending of disposable cameras, photos taken in our absence.

- Second week: Sorting and developing the photographs, publication and return to young students. 



- During the trip: 1 web-exhibition per month on our website.

- After the odyssey: An exhibition of the best pictures simultaneously with a conference. 



- 120 disposable cameras (10 per village)

- Development of the pictures

- Mini video projector




In brief

After observing the ordinary of the village thanks to “Show me where you live”, we will invite our hosts to tell us their aspirations, for their community as well as their job, this time in front of our camera. Who are they? Do they want some change? What is their vision of their future? What are their motivations? 



- First week: Share the daily life with the population and look for a reliable translator.

- Second week: Video shooting, translation, video making up.



A web-documentary of 12 episodes that will show you what they think about their world. 



- Reflex camera and lenses

- Tripod, travelling rail

- Powerful laptop






Role in Latitude 30°

Photograph, cameraman, Web content management.



After a diploma in accounting and management, he did a two-years apprenticeship at GE in Paris during his studies at Reims Management School. He involved himself in the humanitarian association “A Way For Children” for four years and had a significant role in the creation of the first national-scale cooking competition for students, “Les Toqués”.



The Middle-East for the singularity of the encounters with Jews, Arabs and Persians.


Bedside books

« Ô Jerusalem » by Dominique Lapierre and Larry Collins & « The Way of the World» by Nicolas Bouvier


Quote of the moment

"It’s important to have dreams big enough not to lose sight when we pursue them." Oscar Wilde


One of his dreams

Complete an ice marathon!


Anecdote about a trip

Helped a mullah position his turban for him to be able to pray at the top of Mount Damavand, in Iran.


For the rest, here it is!




Role in Latitude 30°

Sponsors/press relationship, mechanics and local gastronomy.



During his diploma in accounting and management, he competed in the 4L trophy, a vintage car race in Morocco, before working at IBM in Krakow, Poland. Then he joined EDHEC Business School in Lille. He spent a year working at Rocket Internet in Kuala Lumpur, Malaysia.



Africa for the spontaneity of its people and the punctuality of public transport ;)


Bedside books

“Man and His World” by Antoine de Saint-Exupéry


Quote of the moment

“Always shoot for the moon because even in case of failure you land among the stars.” Oscar Wilde


One of his dreams

To make a trip around the world


Anecdote about a trip

Hitchhiked from Lille to Barcelona after his flight was cancelled.


For the rest, here it is!

Why fund it?

The money collected thanks to you will be used to buy the essential equipment to produce these 2 operations: "Show me where you live" and "Tell me your dream". Many thanks in advance!!!




Latitude 30 Project represents a total cost of 40,000€.


We decided to self-finance the flight tickets, that will enable us to travel from continent to continent, as well as the means of transport (10,000€).

Your contribution will flow into the operations "Show me where you live" and "Tell me your dream" (5,500€).

The remaining part of the budget will be funded by sponsors (24,500€).






In 1997, Indian researcher C.K. Prahalad published a daring article entitled: "The strategies for the Bottom Of the Pyramid". His approach is based on the following observation: "The traditional companies target the 800 million richest people of the planet. Not considering the 4 billion people living at the bottom of the economic pyramid would be a serious strategic mistake as well as a brake on economic development in the regions in question. The concept of "Bottom of the Pyramid" (BoP) was born.




Below are a few definitions that will help you understand better the BoP theory:


- The BoP: These are business strategies addressing the needs of individuals living with less than 2$ per day. These people represent a large market for companies, provided that they use the suitable economic models. 


- Intrapreneurship: Introduction by an innovative employee, within a classic company, of an entrepreneurial approach connected to the core business of the company, combining profitability and a major social impact.


A very clear 6 minutes-video for the courageous ones: here.



Team Latitude 30

After graduating of business schools (Louis-Hubert of Neoma Business School and Thibault of EDHEC Business School), we are leaving in September 2014 for one year around the world to open our eyes to the audacious strategies set up by companies that contribute to the development of emerging countries.

Newest comments

Félicitations pour ce beau projet, profitez à fond de chaque instant! François, Anne-Sophie et Castille Perrin.
Bravo Louis-Hubert, beau projet ! Poser un choix, prendre des risques, tenir l'effort et rentrer le devoir accompli : beaux exemples que vous nous donnez ton camarade et toi. A bientôt j'espère
Super projet ! Bon courage les gars.