Minuit Rose the fresh and arty premium rosé wine brand wishes to develop its Luminous label Edition. Help us bring this innovation to life !


The project

The Minuit Rose Luminous Edition is the One & Only bottle of rosé wine with a micro-fibre label which enables it to light up like a bulb and glow in the dark without any source of external energy. Be sure to impress your family & friends !








Minuit Rose is a night-time wine. It's a French AOC Côtes de Provence rosé, one of which secrets relies in its ancestral making process. Our Vendanges Nocturnes, associated with a low temperature wine making process, enhance the quality and flavours of the rosé wine. Stirring on nose and delicate on the palet, Minuit Rose is especially appreciated at night, served ice-cold, under the stars.






Harvested at night


We harvest our grapes at night for both technical and poetic reasons:


The harvest takes place at night, when the temperature is at its lowest in order to keep the grapes from getting damaged and to lock up amazing aromas which would disappear during day-time. These Vendanges Nocturnes as we call them are the secret behind such a delicate wine.


This tradition goes way back to the XIIth century. The legend goes on to say that the stars from Provence give the grapes extra flavors and that Château d’Astros was named after them (asters).


The legend of Minuit Rose goes on to say that Martin Maximin, early owner of Astros used to secretly meet his fiancée at night in the vineyards. Maximin found the grapes so fresh and delicate at night that he decided to harvest at night from then on. The ritual has been going on ever since in memory of their early romance...





Consumed at night


Its freshness and lightness make it the perfect ally to for nightlife, trendy places, parties and love.


Totally adapted for demanding and hip consumers, Minuit Rose is a great alternative to Champagne and cocktails.



Tasting Notes


Made from Grenache, Syrah and Cinsault grapes, this delicate rosé wine features a lovely pale pink color with an aromatic nose of grapefruit. On the palet, the wine is round, aromatic and well balanced. It is ideally served as an aperitif or with grilled fish or poultry.





Light, aromatic and fruity : the Provence rosé signature

Gold and Silver medals for the last 10 years at Concours General Agricole Paris

Referenced in le Guide Hachette des Vins



International exposure


Minuit Rose is currently delighting customers in markets such as Singapore, Hong Kong and Macau and soon Shanghai as well as Brasil, represented by Valentin Maurel.

The brand is expanding from the French market to England, Spain and Sweden, regions represented by the second Minuit Rose founder : William Soulier.  





William Soulier (on the left) and Valentin Maurel (on the right)




The Luminous Edition


The Minuit Rose Luminous Edition is the One & Only bottle of rosé wine with a micro-fibre label which enables it to light up like a bulb and glow in the dark without any source of external energy. Be sure to impress your family & friends !



« We were thinking of ways to innovate and differenciate ourselves on our market. It had to be something creative and go hand in hand with the brand’s DNA.


Minuit Rose is a night-time wine after all, we thought it was about time it had the proper outfit to boast in the dark ! 


The bright & pale pink light the label reveals reminds us of those shining stars above the vineyards of Astros in Provence and how they make the grapes glow. », say the 2 founders.





Why fund it?

Minuit Rose is a young and independant brand founded in 2011 by William Soulier & Valentin Maurel. These 23 year-old entrepreneurs are self-financed and need your help to make this innovative project come to life !


In order to launch the production and begin the Luminous Adventure, we need to place an order for at least 3000 pieces. By funding this project you are enabling us to partly finance the production by pre-ordering your Minuit Rose Luminous Edition "en avant-premiere".


Our price for one luminous magnum will be 60€, 50€ when purchased by 3 (one case), 45€ when purchased by 6 and 40€ when purchased by 12 or more. Our ice buckets and glasses will add to the Minuit Rose experience.


Prices start at 5€ so don’t be shy and jump into the Minuit Rose adventure with us.

Remember, every little helps ! Santé !



The Minuit Rose team




*These prices include delivery everywhere in France and Hong Kong. For delivery fees out of France or Hong Kong please contact us (contact@minuit-rose.com).


Newest comments

Bravo Valentin et bon courage pour la suite de ton projet Danielle
Good luck ;)
Bravo Valentin pour cette belle dynamique!