The website: 1001boxers.fr is a website selling male underwear that already has more than 4500 contacts and registered customers. The market: The market for male underwear in France represented a turnover of about EUR 800 millions in 2014 witch is 35% of the total value of the market for underwear men / woman. Sales of boxers contributed for 67% of the market. The concept: To differentiate ourselves from the competitors, we would like to offer to our customers the possibility to design by themselves boxers. The boxers created will be branded under our name T-AEGIS. (1) the client-designer chooses one of the fifty possible models (each model is showed with an example of creation) and one of the 100 cotton/polyester fabrics. Fabrics will be United, printed "vichy" or "liberty".
2) Choice of the model:
3) Choice of the color and of the fabric for the red zone:
4) Showing how is the red zone:
5) Choice of the color and of the fabric for the green zone: :
6) Showing of the both zones:
7) Choice of the waistband:
8) Measurements :
9) Final view for agreement, payment, manufacture and delivery.
Waar dient de collecte voor
-Site design and integration on a subdomain of 1001boxers.fr. -Advertising via Facebook. -Purchase of fabrics and raw materials. The fabrics are from abroad. Boxers will be assembled in France by independent seamstresses working at home.