Archibald bijoux, par Eléonore Lindroth
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Archibald is a young jewelry brand created by Eleonore Lindroth, the designer.</p>
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The jewels are in gold plated brass (24 carats), and semi precious stones. </p>
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For now almost 2 years, Archibald made its way..</p>
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<strong>February 2012</strong>: creation of the brand Archibald</p>
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<strong>May 2012</strong>: launching of the website (<a href="http://" target="_blank">www.archibaldbijoux.com</a>) and first collection</p>
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<strong>From June 2013 until today</strong>: many fares in Paris such as the "Take me out", the "Galerie Simone" or the "Court-Circuit" </p>
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<img alt="Take_me_out" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/52341/take_me_out.JPG"></p>
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<img alt="Take_me_up" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/52342/take_me_up.JPG"></p>
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<strong>December 2012</strong>: First appearance in the French press.. in the Elle magazine!! So happy!</p>
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<img alt="Elle_-_newsletter_-_copie" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/52344/ELLE_-_newsletter_-_Copie.JPG"></p>
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<strong>May 2013</strong>: first real shooting for the summer collection with Léonor and Maurizio, the model and the photographer, who I thank again so much for their help and talent! </p>
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<img alt="Shooting" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/52338/shooting.JPG"></p>
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<img alt="Archibald_5_def_petite" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/52351/Archibald_5_DEF_petite.jpg"></p>
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<strong>July 2013</strong>: first international tradeshow , the Who's Next, Porte de Versailles, in Paris</p>
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<img alt="Who_s_next" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/52339/who_s_next.JPG"></p>
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Slowly, Archibald is growing and making himself known. </p>
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Some shops have already fallen for his charms (<a href="http://www.archibaldbijoux.com/points-de-vente/" target="_blank">http://www.archibaldbijoux.com/points-de-vente</a>).</p>
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However, Archibald needs a hand to increase his notoriety! </p>
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<u>These few shops are not enough!</u> They marges are so important, it will need ten times this to give Archibald a chance to survive! </p>
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Also, <u>Archibald needs to appear much more in the press, to become a reference for French costumers.</u></p>
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<strong>And for all this, I really need your help!</strong></p>
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Eléonore in her workshop, in Montmartre, Paris.</p>
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<img alt="Leo_atelier_1_petite" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/52330/leo_atelier_1_petite.jpg"></p>
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The money will help Archibald to increase its popularity, increase the sales and help him continue to exist, and this will need:</p>
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- <strong>to take part in two tradeshows in January in Paris</strong>, to increase its shops (selling points) around the world. </p>
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And as you may know, this trasdeshows are really expensive (4000 euros for 4 days for 4 meters square)!</p>
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- <strong>to employ a press agent</strong> to appear in more magazines and increase the credibility. </p>
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- <strong>to employ a commercial agent</strong> to help Archibald find points of sale around the world. </p>
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- <strong>to employ a community manager</strong>, to make people know about Archibald via social networks.</p>
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<strong>These 4 things are really important for Archibald.</strong></p>
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<strong>And this is why I need your help!</strong></p>
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