COURTS MAGAZINE : LA REVUE QUI PROLONGE L'ÉCHANGE

Tennis is evolving. So is 'Courts' The season is (almost) over, Federer bids adieu, but Courts continues its journey through tennis and beyond. Since our launch in 2018, we've relentlessly sought new ways to experience tennis differently and extend the conversation with our loyal readers. Courts presents three premium magazine editions per year, articles accessible to all on our website, podcasts, partnerships with major tournaments, compelling stories both on and off the court (we can mix languages as we release an issue in English every year), exclusive interviews, talented authors, exquisite one-handed and two-handed backhands, modesty, and a lot of passion. But as we know, breaking into the top 10 takes a combination of several factors including talent, the right team, luck, desire, the retirement of the Big 3, and financial stability. That's the focus of this campaign. What we aim for now is to become the go-to destination for tennis enthusiasts, a must-visit transmedia site where the quality and variety of content will satisfy all fans. Like François de Closets and Lena Situations (each representing their generation), we always want more: more video content, more pro tournaments coverage and behind-the-scenes immersion, more extraordinary photos and increased prints, more T-shirts, more artwork, more collaborations, more accessible articles on the website and in our pages, wider coverage, more podcasts, and inevitably, more pleasure. To desire more also means rethinking how we interact with those who follow and read us. Courts doesn't see itself as a John Isner ace kick: we're not a one-way media. We aim to offer a horizontal approach where every tennis fan can acquire a membership card, gaining exclusive access to all ATP and WTA tournaments (from Challengers to the four Grand Slam events), freely enjoy exclusive offers from our partners, and simply feel good in their tennis shoes. If you're a Federer fan, you might have regrets about a certain 2019 final; it would be a shame to accumulate new ones by missing out on this campaign.