Custom77 : Tel le Phénix
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<u><strong>PAST MONTHS</strong></u></p>
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As you probably know, recent months have been rich in emotions for Custom77. </p>
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• We exhibited for the second time at the <strong>NAMM Show in Los Angeles</strong>, last january.</p>
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We made contacts with various US and Mexican retailers and worldwide distributors.</p>
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<img alt="Namm_2015-1429607486" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/188739/NAMM_2015-1429607486.jpg"></p>
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• We released four new models: The <strong>Blackout</strong>, the <strong>London's Burning Mark II</strong>, the <strong>Goin 'Steady</strong> and the <strong>Goin' Steady - Trem</strong>.</p>
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• Our "Originals" models have been adapted in two series: the <strong>Standard Series</strong> and the <strong>Deluxe Series</strong>.</p>
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• <strong>Amazon.com</strong> was passing orders regularly for the US market.</p>
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• And <strong>new major artists</strong> are about to be announced.</p>
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<u><strong>OUR DESIGNS REWARDED</strong></u></p>
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• The Blackout guitar won the <strong>2015 Golden "A'Design Award" medal</strong> in the "<strong>Musical Instruments Design</strong>" category.</p>
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The "A design Awards" are the world's largest design awards, presented each year in Italy.</p>
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<img alt="Design-award-winner-1429604188" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/188723/design-award-winner-1429604188.jpg"></p>
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• The Blackout is also nominated for 2015 <strong>"New York Design Awards" </strong>in the "<strong>Design Products</strong>" category.</p>
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<img alt="Design-award-nominee-1429604214" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/188724/design-award-nominee-1429604214.jpg"></p>
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<u><strong>... CASH AND BANKS</strong></u></p>
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To move forward, we were always in need to invest more and more.</p>
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And this is when the banks refused to follow us.</p>
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<strong>To save the brand, the designs and all we've had created the past 8 years</strong>, we had little choice.</p>
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This required us: </p>
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• To clear all our stock as quickly as possible in order to refund our debts</p>
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• To separate from our employees</p>
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• And to close down our shop in Lyon, to reduce expenses</p>
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<strong><u>RISING AFTER FALLING</u></strong></p>
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We knew that France and the music industry were in crisis but we thought we could manage that and make it through these projects.</p>
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Today the company will return to its original form with only the two creators, Jerome and jb.</p>
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<img alt="What-defines-us-1429628238" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/188857/What-defines-us-1429628238.jpg"></p>
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<u><strong>THE FUTURE OF CUSTOM77</strong></u></p>
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<u><strong>• Maintaining the company in France</strong></u></p>
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Our office and workshop will remain in Lyon. This is where the brand was created, this is where we live and even if France is not the most favorable country to help a company developping, we do not want to leave.</p>
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We are a French brand and we want it to stay that way.</p>
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<u><strong>• Reducing the catalog</strong></u></p>
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With this new structure size, we won't need to seel as much as before in France. <strong>The catalog will be focus on our "Originals" models</strong> and "Classics" models will be available in smaller series.</p>
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The "Classics" Series will become more confidential.</p>
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<u>• Focus on the i<strong>nternational development </strong>of the brand</u></p>
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The main goal now is international development.</p>
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All our efforts will be focus on establishing a solid worldwide distributors network. With a good retailers network in every country.</p>
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<u><strong>• A Custom Shop in France and in the USA</strong></u></p>
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We're about to open two Custom Shops: One in France and <strong>one in the United States, located in Los Angeles</strong>.</p>
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We'll be abble to offer customised colors, pickups and hardware upgrades for French, European and American guitar players.</p>
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<img alt="Logo-phenix-avec-logo-c77-blanc-1429622232" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/188817/Logo-Phenix-avec-logo-C77-blanc-1429622232.jpg"></p>
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<u><strong>RISE LIKE A PHOENIX</strong></u></p>
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It's time for Custom77 to seize the opportunities.</p>
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Our brand is endorsed by major artists, industry professionals and especially by thousands of guitarists who have supported us since the beginning.</p>
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We've created something that has its own identity in the music industry.</p>
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<strong>And your support will help us to put </strong><strong>Custom77 on the map among international major brands.</strong> </p>
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Thank you for the support.</p>
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<strong>// NOTA : </strong><strong>SHIPPING FEES //</strong></p>
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If you buy a guitar, shipping fees will have to be added.</p>
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Same as fees that are applied on our website.</p>
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(We could have add an average shipping cost but it wouldn't have been fair for everyone, so we add the real shipping charges to every destination)</p>
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Here are the shipping fees:</p>
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To Metropolitan France : 25€</p>
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To EEC: 30€</p>
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To Eastern Europe 60€</p>
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To French DOM-TOM: 75€</p>
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To USA, Canada and Mexico: 95€</p>
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To the rest of the world: 120€</p>
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