Behind this project, 3 young women entrepreneurs committed to creating a new offer to the active community, eager to combine design and social impact.

Today, we need your help opening the first social impact yoga studio in Paris!

We wanted to create a true welcoming place to gather. A warm place where you will find a yoga studio, a café and a shop.

Our bright and spacious yoga studio will welcome you on a daily basis for a practice that suits you best, with your favorite teachers.

Our vegetarian café will offer a high-quality menu with fresh products, selected with care and respectful of the seasons.

Our shop will display our full activewear collection and yoga must have accessories.

Social impact, the foundation of our concept

In 2018, Nathalie founded the brand kind, the result of relentless desire to make a meaningful impact in the world. kind is an activewear brand specialized in yoga clothing, with a mission: reinvesting part of the profits to support women entrepreneurship and education. Give back to those in need by financing microloans via the platform kiva and organizing main charity events such as kind festival raising over 4000€.

“Success can be measured by many ways, I believe that the social impact of a company has an equal importance than its profits itself“ Nathalie Alauzen- Founder

What are our actions?

At the studio, yoga classes on donation will be organized weekly entirely for the benefit of associations that are important to us.

Classes at 10€ will be organized so that the great majority can come and practice at an affordable price.

The café will also be engaged against food waste.“Social business is a way of expressing our creativity while changing the world. The initial idea comes from compassion inspired by other human beings” Mohammed Yunus, peace nobel price winner in 2006

Our collections :

We offer on our website a large range of leggings, bras and tops adapted for yoga practice. The textiles are stretch and breathing with flat seams and a high waist size for a maximum of comfort.

Mixed with some of your wardrobe essentials, our collections can be worn every day as well as when you're practicing yoga.

Press coverage

"kind, the new activewear brand with a social impact”

Social Impact highlights: kind festival

Each year, we gather hundreds of yogis around a day entirely dedicated to yoga and social impact.

All the profits was donated to the association Yoga Gives Back. In April 2018, we were able to give school equipment to 1000 young girls.

They supported us

In 2019, thanks to our partners and sponsors, we manage to make this event happen and support the projects of the association Yoga Gives Back.

Team kind

#doyoga #bekind #giveback

Help us open the first solidary yoga studio in Paris!