Maison Finou, la Lingerie thérapie

<p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623162/Pre_sentation_Kisskiss_V3-01-1570729114.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/622902/5V8A7218aveclogo-1570694022.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>My lingerie therapy project is <strong>closely related to my two grandmothers</strong>.<br /> It was my grandma Odile who gave me my <strong>passion for lingerie</strong>, and still today she continues to wear beautiful pieces.<br /> On the contrary, my grandmother Odette, who worked as a seamstress, has a different relationship with lingerie. She was diagnosed with breast cancer at 50 and had a mastectomy.<br /> I was young at the time but even then I remember being surprised that <strong>she couldn&rsquo;t find suitable lingerie that was practical but at the same time stylish&hellip;</strong></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623163/Pre_sentation_Kisskiss_V3-02-1570729208.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>Later on, I was faced with <strong>another problem</strong>: <strong>I didn&rsquo;t fit into a traditional size category.</strong><br /> As a result, it was difficult for me to find Lingerie that I felt good in.<br /> By sharing this <strong>frustration</strong> with the women in my life, <strong>I discovered that I was not alone.</strong></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623164/Pre_sentation_Kisskiss_V3-03-1570729244.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623165/Pre_sentation_Kisskiss_V3-04-1570729495.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>It was this observation that prompted me to go to a fashion business school and start working in the textile industry.<br /> As it was essential for me t<strong>o understand what the obstacles and limitations of the industry were</strong>, I sought to diversify my experiences. <strong>Moving from the style office to the manufacturing floor to sales</strong>.<br /> While working in sales in a lingerie shop, <strong>I once again realized that there was a strong demand</strong> for something that didn&rsquo;t really exist.<br /> It happened so many times that <strong>I lost count of the number of women</strong> who came into the shop and said things like <strong>&quot;it&rsquo;s no use looking, I won&rsquo;t find my size&quot;</strong>.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/622910/Pre_sentation_Kisskiss_V3-05-1570695101.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623166/Pre_sentation_Kisskiss_V3-06-1570729705.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/622912/Pre_sentation_Kisskiss_V3-07-1570695165.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623169/Pre_sentation_Kisskiss_V3-08-1570729760.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>We must put <strong>people at the heart of product development</strong> by focusing more on their <strong>individual needs</strong>.<br /> In fact, in order to be able to provide products that fit a variety of figures as well as the different problems that women face, we have to completely change the way we think about and produce lingerie.<br /> We can do this by rethinking our designs and using <strong>a similar made to measure process</strong> to avoid technical difficulties.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623176/Pre_sentation_Kisskiss_V3-09-1570730642.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623179/Pre_sentation_Kisskiss_V3-10-1570730686.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>This <strong>flexible approach</strong> allowed me to develop:<br /> . A real bra without wiring which makes it possible to <strong>combine both comfort and aesthetics </strong>for large breasts<br /> . A practical but <strong>attractive maternity bra</strong><br /> . A set which has been redesigned <strong>to compensate for reduced mobility</strong><br /> . A bodysuit that <strong>smooths the silhouette and bring the breasts inward</strong>. Perfect for people with very large breasts such as size G or H<br /> . A bra with <strong>two different cup sizes</strong><br /> . A bustier for small breasts that gives the i<strong>mpression of volume</strong> which allowed a woman who was insecure about her body to go out in public without a bra</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/622922/Pre_sentation_Kisskiss_V3-11-1570695871.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623183/Pre_sentation_Kisskiss_V3-12-1570730837.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>My solution to be able to adapt to each person, to each problem, is to offer <strong>half-measure, customizable lingerie</strong> which is manufactured <strong>on demand in Paris</strong>.<br /> I design different models that I adapt on the body of the person, taking into account their tastes, specific needs and lifestyle. We then further develop the model<strong> together</strong>, choosing the fabric, the color, etc.&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623185/Pre_sentation_Kisskiss_V3-13-1570730940.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623328/Pre_sentation_Kisskiss_V3-14-1570788117.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>By experimenting with the concept on several different women and through involving them in the creation of the model, I was able to see how the <strong>women changed the way that they looked at themselves as the process went along.</strong>&nbsp;<br /> There was a kind of <strong>increase in self-esteem and confidence</strong> because we were developing the model together, taking into account each woman&rsquo;s insecurities but also <strong>what they like most about themselves.</strong></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/623189/Pre_sentation_Kisskiss_V3-15-1570731196.jpg" width="100%" /></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>For me, lingerie is <strong>closely linked to our intimacy</strong>. It is like a second skin that accompanies us throughout our life, that <strong>follows the evolution of our body</strong>, the changes it undergoes and sometimes even the illnesses...<br /> Our body and the insecurities we have about it are often <strong>connected to things that happen to us during our lives.</strong> That&rsquo;s the reason why I talk about <strong>lingerie therapy</strong>.&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><img alt="" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/622927/Pre_sentation_Kisskiss_V3-16-1570696063.jpg" width="100%" /></p>