Wine Civilization-L’amour du Beau et du Bon, une aventure franco-chinoise

A Franco-Chinese love affair about epicurian lifestyle by Wine Civilization.

Visueel van project Wine Civilization-L’amour du Beau et du Bon, une aventure franco-chinoise
Voor €6.500
106 %

Wine Civilization-L’amour du Beau et du Bon, une aventure franco-chinoise

The project - 方案


Wine Civilization is a start-up based in Beijing. We are specialized in the « epicurian » communication The love of good and beautiful things transmitted through an online platform, inspired events, marketing consulting and a selection of smart, pure and fresh wines.


A deep knowledge of the major french poles of excellence such as Wine and Gastronomy plus a great interest in the worlds of art, music and tourism.


We like to talk about our beloved country and its assets with a fresh, sensitive and offbeat vision. Yes the « old lady » perhaps attracts not as much as before and should improve its image abroad. China's new generation is really looking for a more qualitative life and have a boundless curiosity for our lifestyle. A great opportunity for us to let interculturality a way to speak up. 



-Articles about wine in France or China, art, photography and life.

-Oversea France-China Fusion Recipes and culinary creations.

-Playlist Wine and Music.


Events:  The « Good Life » Rendez-vous

-The Wine Civilization Sundays : Beijingers will enjoy a total immersion in french culture, Un "Dimanche à la française".

-Wine And Photos.

-And Many other ideas just waiting to be set up.


Marketing Consulting: project management and strategy development (for importers, restaurants, cultural actors)


Selection of authentic products: We are creating a range of wines that looks like us for our events but also to distribute to HORECA that adhere to our philosophy. The range LESS IS MORE highlights this new scene of winemakers attached to less intervention in wine for the purity of the product. Organic wines mainly, for a market where some say that it has no place and to who we will answer the contrary, the movement grew in Beijing and the good life has every reason to exist here in China. We want to be part of this conscient trend.



The identity - 身份

Wine Civilization likes to bring a very visual and aesthetic dimension to the world of wine. Photo sessions  in the spirit « Drink wine you’ll be fine » (below our achievements)

Check out our TUMBLR:












The Genesis - 起源


Our Duo met during our studies in Angers (Loire Valley, France). One day, we took the car for a "wine trip" in Spain and Portugal. Travel is one of the best ways to really get to know someone in the good and in the bad .. The test was a success and a beautiful story of friendship began.




"It's time to start living the life you've imagined."  

Henry James


One day you wake up and you believe it is possible. Why not?! Why this blog would not be more important? Why those little neurons would not work on inspired strategies? Why simply do not try to live full time this project in which we believe so much?


The breakthrough happened one day in Hong Kong while one worked in Saigon and the other already in Beijing. We were both there for Vinexpo 2014 and the discussion became inevitable.


'' Are you happy in your work? Can do better..

-Do you have energy? Indeed, I have energy to spare !

-Any Ideas? For sure..

-What Are your skills? They seem complementary ...

-Are you ready to go on your own ? It's a deep conviction, like I knew in my heart that it is the only solution "


And that's how sharing a sandwich in a Wine Trade Fair,  in 10 minutes we have laid the foundation of our collaboration ... A month later we both left our respective jobs and Wine Civilization was born


Adequacy women project - 相符的女性方案




Don’t hesitate to see our profiles on our pro website (in french and english version) :







Our achievements - 具体实施


What we have already achieved:


-The Blog / webzine Wine Civilization, the showcase of our philosophy and know-how









- WeChat in China: We Started to create a community on WeChat, the major Chinese social network, where we share French cultural references (music, artist, film), France-China fusion recipes and more. Everyday more followers and views and a growing interest for our state of mind!















-We started the sourcing process to get wines that will be part of the selection LESS IS MORE.

-We achieved Market Studies (on wine market, on lifestyle, on events, on online marketing …), benchmarking and other relevant analyzes.


Work in Progress


-Collaboration with French institutions in Beijing for their events around French poles of excellence and their marketing around the « France Plaisir » concept.

-Collaboration on tastings and lectures around the wines. GRAND CHINESE WINES TASTING



Is it possible because of ..

The support of our valued advisors, collaborators and friends. Our chinese duo Celia and Jing Wen, smart and inspiring girls. Maéva, our connection to Paris which manages the community in France. Marion our foodie who creates the fusion recipes and finally, but not least, Stéphane our Catalan-Mexicano web project manager.





Waar dient de collecte voor

The reasons for this crowd-funding


Because even working 7/7, from sunrise to sunset is not enough. We need help to evolve.

Here are the topics on which we will invest this crowdfunding:


-Online platform for the Chinese market

Customized Web App on Wechat. ESHOP, E-LEARNING, E BOOKING tool. 

2,800 €


-Chinese Translation for this "mobile" APP

400 €


-Wine supply for the LESS IS MORE selection, for our tasting events and HORECA distribution.

2,400 €


-Material for Wine Civilization events to create a total immersion in our world

Lenses for camera (for event and online content photos) 250€+ tripod + Mini projectors 150€+ Printing (on acrylic support) 350€+ glassware and other equipment for our tasting 150€.




If we exceed the 6,500 € goal


We thought about buying a Champagne Selosse case but we are not certain that it is ethically the right thing to do.


It's very simple, our whole dynamic has a brake: the ressources. So if we exceed our goal, we will invest in a better and faster internet server, we will translate more content in Chinese on our blog, create a beautiful catalog for our LESS IS MORE range and organize a "wine photo shoot" outdoor in Beijing!


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