Leila Hadd and Chloe Choquier met in New York during Barack Obama’s first presidential campaign. Creative urban dwellers, idealists and pragmatic, these two well-traveled girls have built, from San Francisco to Paris, a common ambition to create fun, committed and ambitious artistic projects. One is a volunteer at La Route du Rock since 2005 – the other has never set foot in the festival. The convergence of these two perspectives – the old and the new – allows Indie Way to keep close to the reality of the festival and to develop a balanced and independent artistic approach.