The e-commerce keeps growing year after year but requires a bigger e-marketing investment which is more and more difficult to manage. This growing difficulty leaves the e-commerce inaccessible to small businesses and small shops which are losing market shares against the new trend of big online suppliers of « low cost ».
This is why we created “Stouring”:
Our offer is to provide to tradespeople of small shops the opportunity to access this e-marketing trend and to let their shops be digitally visible all over the world. Stouring.fr is going to be a promotional tool, e- and m- commerce, easy to use and not expensive, which is going to tell the world about small shops, their know-how, their unique products, most of the time hand-made or custom-made, and which is also going to increase their number of customers. Stouring will also increase the visibility of any of its client by including their offer inside thematic routes which are going to be proposed to any visitor of the web site or the mobile application.
Our main mission is to promote a new way of sightseeing or shopping by adding to those activities a cultural and relational dimension with local shops that nobody knows, that are hidden but that will provide unique experiences to their visitors. The stouring or “touristical shopping” is to become the next favourite sport for all tourists!
Thus, Stouring will allow each tradesmen, craftsmen or creators to:
· Promote itself efficiently on the web by letting its unique products be visible.
· Have a shop window easily accessible from any smartphone or tablet device.
· Increase its catchment area and attract tourists in his shop.
· To raise awareness of tourism stakeholders and tourism offices to negotiate trade.
· Have a marketing tool online, easy to use, that everyone can manage independently.
· Benefit from counselling and from the Label Stouring to sell better and more.
· Have an e-marketing toolbox (newsletter, fan club, networking social networks, etc.)
· And other benefits to come...
Next to that, here are the advantages that Stouring will provide to internet users:
· Identify / geotag products, services and “must see” places of a city.
· Place an order online and benefit from tariff reductions (min 5%).
· Be guided / advised depending on their interests.
· Plan their visit efficiently.
· Look at the reviews of other visitors and leave theirs.
· Avoid the queues when they take delivery of their order.
· Empathize with local shops, continue to say hello to their favourite retailers and formalize their loyalty!