Présentation détaillée du projet
Do you know what is this?
what about this?
or even this?
Let's go further:
Which one of these next images do you see?
do you see this?
or this one?
well... actually it's one and the same
and you're looking at the same image
but you can't see that
Because you need this :
YOU WILL SEE :
They are called anamorphosis, for about 500 years for now.
Results = REflect
The Concept :
Society today tends to be in permanent search for novelty, as a restless challenge. We look but we don’t really see.
“RE-flect" is an unconventional public display medium that applies graphic and optical illusion techniques to various geometrical shapes with mirrored surfaces.
The result of this approach is an innovative and surprising way to convey a powerful message based on the synergy of the mirrored shapes and the graphic artworks.
Intro = Solution
While still considering all the traditional methods used for visual display in public spaces mostly based on billboards, banners, posters and TV screens, I have thought of another visual communication tool that applies principles specific to graphic design on various geometric shapes: cylinder, cube, pyramid. Designed for display in public spaces, the size of these geometrical shapes serving as support can vary based on the location of the installation and on the particular message.
This is just a sneak peek of what Reflect is all about. Discover an entire new way to see and experience public display by using geometrical shapes with 360* views. Reality is becoming interesting, don't you think?
Why RE-think existing communication environments
As technology advances and various ways to express ideas are coming to life (such as new media, animations, 3D, augmented reality), the need to always come up with something new.
When was the last time you were “touched” by seeing a banner on the street? I have noticed that, as certain people grow familiar to various things, they stop perceiving them especially when it comes to advertising billboards, banners and TV screens. Information that may be useful and interesting, is missed out, as the impact that it once had on people has decreased. In an ever-rushing world, where everyone needs more time and where people lack spare time, we only react to new, innovative and out-of-the-box ideas.
All of the shapes with a height of 1.50 - 3,00 m, shall reflect on their surface the artwork containing the message either in an horizontal or a vertical plan (depending on the plan if it's on the ground, or on the wall). When it comes to the artwork, this is created by applying anamorphosis principles which follow complex calculations and drawing techniques. This makes the artwork placed on the ground or on the wall, display the drawing and its message in a clear and accurate way. Shapes+ Anamorphosis = REflect
Cub, Cylinder, Pyramid
The shapes can be set both indoor and outdoor.
The cub and pyramid can support and present 4 anamorphosis, that could be either composing the same artwork/ graphic either 4 different graphics.
The cylinder has a 360 degrees of artwork destined to present that can be either a single graphic/layout, or it can be split/ divided in more parts, and present more messages.
The Anamorphosis for the Cube Shape
The Anamorphosis for the Pyramid Shape
Examples of artwork/ graphic, design
Taking into account the above, I have considered that the novelty introduced by geometric shapes with mirrored surfaces shall certainly draw attention, providing a high rate of perception for the conveyed message. My hope is that people, while passing by such a display, would stop for a second and wonder: ”Hey, what is this?” Taking a break to understand the system's functionality, people shall also be inclined to "decipher" its message.
Being a completely sustainable solution, REflect has no energy consumption, it’s eco-friendly and pollution-free.