From the very beginning, my wish is to give life to delicate pieces, feminine, wearable and beautiful quality. Jewelry I intend to active and independent women, elegant and sure of themselves, they dress in jeans and t-shirt or suit and heels. I also wanted to offer affordable products, between fantasy and upscale, very resistant in time for trendy pieces as well as timeless.
Taking all these elements into account, I decided to first realize only "Gold Filled" jewelry, or a 14K Gold finish applied over a brass base (much stronger than a classic gold plated). This type of material allows to move away from very poor quality costume jewelry and approach the quality of a gold jewel for an investment well below the luxury jewelry.
I supplied from specialized French boutiques as well as independent designers around the world. This approach allows me to be sure of the origin of the raw materials used and to ensure their quality. Each piece is designed and handmade by me, in my Parisian apartment.
An handmade product is always unique and this is what I base my sales approach on, upgrade manual work and give desire to possess something unique, created with passion. The direct link with customers is also very important to me; to buy directly from the creator is an approach become too rare these days and recreating this link will allow to upgrade the creative work and the value of the product.
I made my first sales through an online store founded in July 2014 on the site Etsy. I then attended a private sale organized in a Parisian Boutique Hotel in November 2014, which in addition to having met a very nice success, allowed me to raise important issues in the development of my brand... Many clients have expressed the wish that I create a collection of silver jewelery and so diversified my range of products to please the greatest number. Today, after several months of work, I have a very diverse collection including 3 different finishes: Gold Filled 14kt Yellow Gold, Rose Gold Filled 14kt Gold and 925 Silver.