The French Fromage (Cheese) - www.thefrenchfromage.com - is a web-documentary about the stories of people who are producing, day after day, one of the more beautiful piece of the French Gastronomy Heritage, Cheese.
What interest us and what we would like to share with you is the producers and cheese refiners' stories, their work and their commitment, but also the unique visual aspect of French Cheese, because without the expertise of these professionals, cheese would only has so many textures, colors and shapes.
The project's aim is to promote cheese by valuing the expertise and the terroir that makes French Cheese so special and gives it its unique look. We would like you to experience a product you know, cheese, in a different and original way.
How looks a tasty and good cheese? Does the "real" Camenbert have a white or a yellow color?
The "real" chesse's diversity of textures, colors and shapes is not use in its visual communication.
With our designer's eyes, passionated by image, we decided to go in the different regions of France for two months in order to communicated closely, even very closely, about french expertise and terroir which make French Cheese so specific. We are going to make you live a visual, human and artistic "French Cheese Tour".