Love Project is a global work of art that is motivating research and understanding of love’s feeling. It is a conceptual artwork , collective and global while the mass remains individualized and while all society participate, each at their own level. It's like a game and the love label is the way to play. Why the Love label:
The aim of the love label is to draw a dialogue-system in the earth’s blueprint,
with all different proposals on the artistic or intellectual sense of love while building a moving network of LOVE.
Each group that gives time and space to love research is invited to identify itsefl with a flag to open dialogue. Love the label, named, is a kind of badge that shows you’re playing to a game. The game of understanding love together. It is a visual tool to the work. This label was created by Cécile of Rasquas Renaut, artforlove intervener in the project since its inception. Initially the idea was to propose a conceptual artwork based on an imbalance caused by the conceptual combination of a material and an immaterial concept as in the love box. Then gradually the lovebox concept turned into an advertising print, and collaboration between Julien Isoré and Cécile Renaut began.
The first groupe experiences had a strong influence on the meaning of the work and the print become a real advertising campaign for love.
Lisbon, Paris, Brussels, Geneva, Shanghai, Mumbai, Los Angeles, Bogota were examples of collaborations that have changed the meaning of the work and open new perspectives. Raising questions and research, the work is now distinguishing a field of collective study around the general proposition of the Love project.
In the Love project, love becomes a dialogue, a move that makes possible the natural collective poetry and each proposal draws point of a love.’s world map. "It is a mistake to say that an artist search his subject. It matures in himself like a child in his mother's body. The artist is not the master but the servant of a situation "
In a perfect society, there is no need to artist, life itself is art.
Other quotes :
"There is nothing more truly artistic than to love people" Vincent Van Gogh
"Love is not just love well, it's mostly understand" Francoise Sagan
"Any publicity is good publicity" Andy Warhol.
“The XXI century will be spiritual or won’t be" André Malraux
Some exemples of love project in the world :