Within the last six years of LOVE campaign’s development, between 2006 and 2011, my keyrole was to propose an advertising for love in some cities. Gradually, it created a dialogue between other artistic proposals made on the meaning of love that could be identified by using a label. A map of love could be seen on a website, easy to read and use. By patronate, you allow to establish the first international research on love and become a patron of a finest artwork of the XXI th century! And because there is not only crisis, pollution and war in the world, help us to draw the map of love!

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The project

Love Project is a global work of art that is motivating research and understanding of love’s feeling. It is a conceptual artwork , collective and global while the mass remains individualized and while all society participate, each at their own level. It's like a game and the love label is the way to play. Why the Love label:  

 

 

The aim of the love label is to draw a dialogue-system in the earth’s blueprint,

with all different proposals on the artistic or intellectual sense of love while building a moving network of LOVE.

Each group that gives time and space to love research is invited to identify itsefl with a flag to open dialogue. Love the label, named, is a kind of badge that shows you’re playing to a game. The game of understanding love together. It is a visual tool to the work. This label was created by Cécile of Rasquas Renaut, artforlove intervener in the project since its inception. Initially the idea was to propose a conceptual artwork based on an imbalance caused by the conceptual combination of a material and an immaterial concept as in the love box. Then gradually the lovebox  concept turned into an advertising print, and collaboration between Julien Isoré and Cécile Renaut began.

The first groupe experiences had a strong influence on the meaning of the work and the print become a real advertising campaign for love.

 

Lisbon, Paris, Brussels, Geneva, Shanghai, Mumbai, Los Angeles, Bogota were examples of collaborations that have changed the meaning of the work and open new perspectives. Raising questions and research, the work is now distinguishing a field of collective study around the general proposition of the Love project.

 

 

In the Love project, love becomes a dialogue, a move that makes possible the natural collective poetry and each proposal draws point of a love.’s world map. "It is a mistake to say that an artist search his subject. It matures in himself like a child in his mother's body. The artist is not the master but the servant of a situation "

Andrei Tarkovsky

 

In a perfect society, there is no need to artist,  life itself is art.  

   

Other quotes :

 

"There is nothing more truly artistic than to love people" Vincent Van Gogh

"Love is not just love well, it's mostly understand" Francoise Sagan

"Any publicity is good publicity" Andy Warhol.

“The XXI century will be spiritual or won’t be" André Malraux

 

 

Some exemples of love project in the world :

 

http://www.baltimoreloveproject.com/the_walls.html

 

http://www.lovetv.com.au/

 

http://www.wearelove.us/

 

 

 

Why fund it?

This money will allow to create a website that will present the love map with labels and situation of all stakeholders. The budjet will be devoted to a great website.

For the moment the project is on

http://artforlove.blogspot.pt/ This website will allow us to see a preview of all love proposals in the world with an interactive map.

It will allow to build a love network and open international archives of artistic, sentimental or intellectual vision of love.

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Artforlove international

Art for love international est une association loi de 1901 qui présente une œuvre collective s'intéressant à l'amour. Au départ l’idée était de proposer une œuvre conceptuelle basée sur un déséquilibre provoqué par l’association d’un matériel et d’un concept immatériel. On prenait une boîte de métal contenant de l’amour. Puis petit à petit l’idée de... See more

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Vas y à fond, super projet!