Le Supermarché Collaboratif de la Louve

Let’s create Paris’ first collaborative supermarket together so we can finally start eating good, healthy products at reasonable prices.

Le Supermarché Collaboratif de la Louve

<p> The place we wanted to shop at didn’t exist, so we thought : <strong>Why not create our own supermarket all by ourselves? Not a little boutique… But a full-blown supermarket</strong>.<strong> </strong>We can do it.</p> <p>  </p> <p> Who are “we” ?</p> <p>  </p> <p> 1) Humble residents from the Paris area who believe that they can do a better job creating a place to buy food that reflects their ideals in terms of quality, agriculture and commerce.</p> <p>  </p> <p> 2) You, we hope.</p> <p>  </p> <p>  </p> <p> <strong>A little history : </strong></p> <p>  </p> <p> <strong>2010</strong> : Tom and Brian, <strong>two American gourmets in Paris</strong>, both very sensitive to the <strong>quality and price</strong> of the food they eat, decide to start a kind of crazy project, “La Louve”. The concept is a new one in France: a food coop inspired and supported by the <strong>Park Slope Food Coop</strong> in Brooklyn (a very dynamic Coop with over 16,000 members).</p> <p>  </p> <p>  </p> <p> <img alt="Closing_18" height="320" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/44883/closing_18.jpg" width="572"></p> <p>  </p> <p> See a short movie presenting it here:</p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="405" src="http://www.youtube.com/embed/RwRG6stOIOI?wmode=opaque&amp;feature=oembed" width="540"></iframe></p> <p>  </p> <p> <strong>Spring 2011</strong> : Talking up their project here and there, many people with the same concerns about the food they eat join them in the two following years. That’s when they start the <strong>buying club</strong> and association called <strong>“Les Amis de la Louve”</strong>, whose goal is the creation of a <strong>big collaborative supermarket</strong> called “La Louve”. (“Louve” means “she-wolf”. A terrible name for a supermarket in English, but very pretty to say and hear in French!)</p> <p>  </p> <p> <strong>2012-2013</strong> : The project keeps growing, wolf packs start to be organized, and la Louve gets more and more support, most importantly from <strong>the City of Paris and the 18th “arrondissement”</strong>.</p> <p>  </p> <p> <strong>December 2013</strong> : The <strong>Buying club</strong> will move from the suburb of Bagnolet to its new location in the <strong>18th arrondissement</strong> of Paris, the neighborhood of our future supermarket.</p> <p>  </p> <p> <img alt="Ladder_front_9" height="322" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/45473/ladder_front_9.jpg" width="572"></p> <p>  </p> <p> <strong>Our principles  :</strong></p> <p>  </p> <p> Ensuring the <strong>great quality</strong> of products selected with very <strong>high standards</strong> in terms of <strong>taste, nutrition and freshness</strong>, La Louve supports <strong>farmers and producers</strong> engaged in environmentally responsible, ethical practices.</p> <p>  </p> <p> A <strong>non-profit</strong> association, la Louve seeks <strong>transparency</strong> in all its actions : purchasing, sales, management and administration. It is managed and governed by its members who are responsible for providing the<strong> volunteer labor </strong>(with the help of a few salaried employees) for all the <strong>daily tasks</strong> necessary for the smooth running of the supermarket.</p> <p>  </p> <p> <strong>Concretely,</strong> this means that all members have to work <strong>3 hours every 3 months</strong> for the buying club, and <strong>2h45mins every 4 weeks</strong> as soon as the supermarket opens (See our FAQ).</p> <p>  </p> <p> <img alt="Morning_workers_3" height="316" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/45477/Morning_workers_3.jpg" width="563"></p> <p>  </p> <p> This <strong>model based on volunteer labor</strong> allows us to have <strong>low margins</strong>— and hence <em>very</em> reasonable prices on food for our members— while at the same time paying a <strong>fair price to our farmers and producers</strong>. The idea of eating better, for less money, while respecting both producers and the environment has a universal appeal. This is why La Louve is committed to making the its collaborative supermarket <strong>accessible to all</strong>. One of our top priorities is to meet the diverse culinary needs of our immediate neighborhood… and beyond.</p> <p>  </p> <p> <strong>La Louve will also be :</strong></p> <p>  </p> <p> - a place to learn about current food-related issues</p> <p>  </p> <p> - a place to exchange and share over good food</p> <p>  </p> <p>  </p> <p> <img alt="Louve_seule_hd" height="205" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/44924/LOUVE_Seule_HD.jpg" width="205"></p> <p>  </p> <p>  </p> <p> <strong>Some of our Helpers :</strong></p> <p>  </p> <p> Our <strong>sourcing committee </strong>is constantly searching for <strong>new products</strong>, <strong>visiting farms</strong>, <strong>meeting producers</strong>, and receiving the <strong>advice of different experts.</strong> We would particularly like to thank <strong>Antoine Jacobsohn</strong>, the head of the famous <strong>"Potager du Roi"</strong> at Versailles (The French national "Ivy League" school for gardening) who directs them to the greatest local <strong>fruit and vegetable</strong> producers and <strong>Xavier Thuret,</strong> named by the French government as the best <strong>cheesemonger</strong> in France ("<strong>Meilleur Ouvrier de France</strong>"). And for <strong>wines</strong>, our expert is none other than <strong>Tom Boothe</strong>, long-time <strong>wine buyer</strong> in the US and <strong>co-founder of la Louve</strong>.</p> <p>  </p> <p> This assembly of an <strong>“advisory board”</strong> is just beginning. Many other ‘experts’ in other domains will soon be joining us.</p> <p>  </p>

Allocation of funds

<p> With your help, La Louve will grow <strong>big and strong</strong>!</p> <p>  </p> <p> <img alt="Logo_louvetter" height="155" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/44996/Logo_Louvetter.png" width="158"></p> <p>  </p> <p> Here’s the situation : The <strong>vibrant support</strong> given to us by several important <strong>municipal figures</strong> and <strong>institutions</strong> has made it possible to <strong>establish</strong>—rather quickly and on a grand scale— our <strong>dream supermarket</strong>.</p> <p>  </p> <p> Essential resources, most importantly <strong>access to beautiful and spacious premises</strong>, are awaiting us.</p> <p> BUT… this will only happen if we are able to <strong>show to the city</strong> and other <strong>institutions</strong> that we can <strong>build the project up</strong> to a certain point all by ourselves. <strong>Attracting enthusiastic new members</strong> has been very easy so far—the project sells itself—what we need now is <strong>resources to formalize</strong> and <strong>professionalize</strong> our activities… and for that we need money.</p> <p>  </p> <p> The <strong>road</strong> leading to <strong>our Supermarket</strong> therefore goes through our <strong>buying club</strong>… An already existing project through which <strong>La Louve’s members</strong> order <strong>products together</strong> that reflect their <strong>ideals</strong> in terms of <strong>agriculture, fair trade</strong> and <strong>food distribution</strong>. As it grows, this buying club will progressively become the <strong>Collaborative Supermarket, La Louve</strong>.</p> <p>  </p> <p> The buying club is a <strong>lab</strong> where we <strong>try out</strong> and <strong>evaluate</strong> products, a vehicle for the <strong>recruitment</strong> and <strong>progressive integration</strong> of <strong>new members</strong>, and, very importantly, the way that we <strong>accumulate</strong> the <strong>equipment</strong> and <strong>skills</strong> necessary for our <strong>future Supermarket</strong>.</p> <p>  </p> <p> <img alt="Louve_vrac_gr" height="281" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/45486/louve_vrac_gr.jpg" width="211"></p> <p>  </p> <p> This <strong>funding campaign</strong> will enable us to:</p> <p>  </p> <p> - Buy <strong>professional equipment</strong> : 2 professional refrigerator-freezers, professional scales, and a computer.</p> <p>  </p> <p> - Have our <strong>first paid part-time worker</strong>, who will <strong>coordinate</strong> the ever-growing <strong>tasks</strong> related to the <strong>project’s development</strong> and ensure the <strong>completion of the dossier</strong> we submit to <strong>funding institutions</strong> in 2014.</p> <p>  </p> <p> - Move into a <strong>temporary space</strong> that will be the headquarters for the <strong>development of the project</strong>, a <strong>recruitment center</strong>, a <strong>welcome center</strong> for our <strong>members</strong> and <strong>supporters</strong> in the 18th arrondissement and the <strong>distribution site</strong> for our buying club.</p> <p>  </p> <p> At the same time—and this is <strong>extremely important</strong>—the <strong>amount we raise</strong> through this campaign, as well as the <strong>number of contributors</strong> who participate, will <strong>demonstrate</strong> to <strong>lenders</strong> and other <strong>important institutions</strong> how much support we can <strong>mobilize</strong> for the project… <strong>This is essential to its success</strong>.</p> <p>  </p> <p> And of course we would love to <strong>exceed the funding goal</strong> we’ve set here…and by far!</p> <p>  </p> <p> <img alt="Happy_louve" height="135" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/45489/happy_louve.jpg" width="287"></p> <p>  </p> <p> We could then:</p> <p>  </p> <p> - Buy a <strong>small truck</strong> and <strong>other equipment</strong>.</p> <p>  </p> <p> - Develop the <strong>sophisticated web-site</strong> we’re planning for the Supermarket, through which the members will be able to <strong>check</strong>, in real time, the <strong>availability of products</strong> and <strong>learn</strong> about their <strong>origins</strong> and <strong>ethical profiles</strong>.</p> <p>  </p> <p> - Increase the <strong>frequency of distributions</strong> for our buying club and <strong>diversify the product range</strong> even faster.</p> <p>  </p> <p> - Publish <strong>pedagogical brochures</strong> about the Supermarket and more generally about <strong>food</strong> and <strong>nutrition</strong>.</p> <p>  </p> <p> -Make <strong>people</strong> and <strong>resources available</strong> that will help those who, in other parts of France (and beyond!) wish to create their <strong>own Supermarket</strong> based on the <strong>same model</strong>… That way, the <strong>“She-Wolf”</strong> won’t be all alone, but could be joined by <strong>The Otter</strong>, <strong>The People’s Newt</strong>, <strong>The Gourmet Mole</strong>…</p> <p>  </p> <p> In the end, <strong>that’s what this is all really about</strong>!</p> <p>  </p> <p> <img alt="Louve_frise" height="142" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/45485/Louve_frise.jpg" width="575"></p>



  • 153 contributions
Your name on La Louve’s website, and a warm welcome if you come visit us in Paris.


  • 247 contributions
Your name in a very special font on La Louve’s website. If you stop by and visit us in France, you can pick up the same gift that our French 10€ contributors receive.


  • 304 contributions
Your name on La Louve’s website, a personalized love letter from Paris (in fact an elegant Louve postcard) sent directly to your home, and a glass of wine at the bar with one of our members when you come visit us in Paris.


  • 133 contributions
The same as above, so you definitely have to come visit us! Don’t forget (see FAQs) that if you live in France, you get the same gifts as listed on the French page of the project!


  • 105 contributions
The same as above and your name on a plaque in La Louve’s wine cellar! And of course a warm welcome whenever you come visit us in Paris!


  • 16 contributions
The same as above, but instead of your name on a plaque in the cellar, you will sponsor your very own shopping basket, engraved in your honor!


  • 3 contributions
The same as above, but instead of a shopping basket, sponsor your very own shopping cart, named after you on a plaque!


  • 1 contribution
The same as above and a personal guided tour of Paris’ 18th arrondissement when you come and visit us!


Just the same as above, plus a two-hour wine tasting class with Tom. Then again, you better come and visit us if you want to enjoy this reward!


Just the same as above, plus an afternoon with the founders : wine, cheese and coffee tasting, all especially selected by la Louve (and a free hug)!


  • 1 contribution
Not available outside of France!

Estimated delivery: June 2017

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