AZZURRA DI LORENZO Couture

<p>                                                       <img alt="Logo_ok-1459772180" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299493/logo_ok-1459772180.jpg"></p> <p>  </p> <p>  </p> <p> <strong>THE BRAND </strong></p> <p>  </p> <p> The brand <strong>AZZURRA DI LORENZO </strong>was established in 2012 by the will of Azzurra, Calabrian fashion designer born in 1986.</p> <p> After many experiences in several fashion houses, she decided to get into a new adventure.</p> <p> At just 26 years old she opened up her first <strong><em>Haute Couture</em> Atelier</strong> in Milan, where she studied and feels like a second home.</p> <p> A soul suspended between two worlds: <strong>Calabria</strong>’s wild colors and the concreteness of Lombardy capital.</p> <p> The brand reflects a vocation felt since she was a child, when the family's haberdashery was the first creative gym to play with buttons and lace.</p> <p>  </p> <p>  </p> <p> <img alt="Azzurrad-1459774078" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299510/Azzurrad-1459774078.jpg"></p> <p> <em>Credits Photo: </em>Marco Maria D'Ottavi</p> <p>  </p> <p>  </p> <p> <strong>STYLE AND COLLECTIONS</strong></p> <p>  </p> <p> AZZURRA DI LORENZO's style aims at rediscovering femininity, measured and never ostentatious.</p> <p> All the band's creations are the result of carefully stylistic research, a meticulous selection of top rate materials and high attention to sartorial details. All of these are the typical elements of the <strong>Made in Italy</strong> tradition, reflecting the designer's passion and creativity.</p> <p>  </p> <p> The <em><strong>Evening and Party</strong></em> line offers a collection of <strong>clothes for special occasions</strong>, from cocktail to ceremony, following the <em><strong>made to order </strong></em>formula.</p> <p> Once you chose the dress model, it is possible to order it in size, or completely tailor made, and customize it in terms of color, fabric and accessories.</p> <p> The dress is made by a strong team of <em>premiére</em> and seamstresses in external workshops, and is delivered to the customer in about three weeks time.</p> <p>  </p> <p>  </p> <p> <img alt="Tiffany-1459776373" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299534/tiffany-1459776373.jpg"></p> <p> <em>Credits Photo:</em> Mod Studio</p> <p>  </p> <p> In addition to the main line, Azzurra pays a particular attention to the <strong>Bride</strong>, the queen of celebrations.</p> <p> For her the designer purposefully adopts the <em><strong>one piece only</strong></em> formula: starting from exclusive sketches, it will be made just one dress for model, color and fabric, according to the <strong>best tailoring tradition</strong>.</p> <p>  </p> <p>  </p> <p> <img alt="Insieme_sposa-1459777333" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299546/insieme_sposa-1459777333.jpg"></p> <p> <em>Credits Photo</em>: Federico Canzi </p> <p>  </p> <p> <strong>THE ATELIER</strong></p> <p>  </p> <p> In the centre of Milan, just a short walk from Piazza San Babila, there's the professional and emotional heart of Azzurra Di Lorenzo.</p> <p> Getting inside her Atelier has the same taste as meeting a friend ready to spoil us with care and attentions.</p> <p> To greet her customers a real <em>Haute Couture </em>parlor, composed by pink and lilac walls, crystal chandeliers, a white sofa and silver mirrors.</p> <p>  </p> <p>  </p> <p> <img alt="Atelier2-1459778696" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299560/ATELIER2-1459778696.jpg"></p> <p>  </p> <p> <strong>THE WORKSHOPS</strong></p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="304" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FiM0qGK0Xn3I%3Fwmode%3Dopaque%26feature%3Doembed&amp;wmode=opaque&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DiM0qGK0Xn3I&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FiM0qGK0Xn3I%2Fhqdefault.jpg&amp;key=ff2702755d9749cda571c6d6c2f3eb46&amp;type=text%2Fhtml&amp;schema=youtube" width="540"></iframe></p> <p>  </p> <p> To get the pure <strong>Made in Italy tradition</strong>, all the creations designed by <strong>Azzurra Di Lorenzo </strong>are handled by trusted external workshops located near the Milan area, and nothing is left to chance: the <strong>perfect manual skills</strong> of these craftwomen exactly meet the designer's vision, bringing to life precious and unique dresses.</p> <p>  </p> <p> The creation of a dress is a fascinating journey, especially for a <em>Haute Couture's</em> one:</p> <p>  </p> <p> - the <strong>anatomical measurements</strong> made on the client are transferred and then drawn on a paper pattern;</p> <p> - starting from the <strong>paper pattern </strong>there's the cutting step, in which the various parts of the model are placed on the fabric and marked with chalk;</p> <p> - pieces of fabric are sewn and basted, in order to make <strong>test</strong> and modifications;</p> <p> - finally, the process ends with the <strong>sewing step</strong>.</p> <p>  </p> <p> <img alt="Attrezzi2-1459780271" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299602/attrezzi2-1459780271.jpg"></p> <p>  </p> <p> For the <strong>Bridal Dresses </strong>Azzurra draws the <strong>embroideries</strong> as well.</p> <p> They are reproduced on a tambour by the skilful hands of the embroideress Mariavittoria, according to the ancient technique of <strong>Crochet de Luneville</strong>.</p> <p>  </p> <p> <img alt="Intervista_corretta.00_02_05_16.still009-1459780568" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299604/Intervista_corretta.00_02_05_16.Still009-1459780568.jpg"></p> <p>  </p> <p>  </p> <p> <img alt="Intervista_corretta.00_02_07_13.still010-1459780593" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299606/Intervista_corretta.00_02_07_13.Still010-1459780593.jpg"></p> <p>  </p> <p>  </p> <p> <strong>CELEBRITIES WHO WORE AZZURRA DI LORENZO'S CREATIONS</strong></p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="304" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FxMAJFHQ3O6s%3Fwmode%3Dopaque%26feature%3Doembed&amp;wmode=opaque&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxMAJFHQ3O6s&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FxMAJFHQ3O6s%2Fhqdefault.jpg&amp;key=ff2702755d9749cda571c6d6c2f3eb46&amp;type=text%2Fhtml&amp;schema=youtube" width="540"></iframe></p> <p>  </p> <p>  </p> <p> "The last year I crowned one of my dreams: I was pleasured to have the famous actress <strong>Jo Champa </strong>as <strong>guest of honor </strong>at my private event in Corso Como, Milan. It was something magical to see her wearing a creation of mine. THANK YOU FOREVER, JO!"</p> <p>  </p> <p> <em>Azzurra </em></p> <p>  </p> <p>  </p> <p> <strong>THE TEAM</strong></p> <p>  </p> <p> <strong>Azzurra</strong> has carried out her business on her own for three years.</p> <p> Today <strong>Paola</strong> has joined the team as well, in order to support her as <em>brand management specialist</em>.</p> <p>  </p> <p> <img alt="Intervista_corretta.00_02_46_20.still016-1459782892" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/299639/Intervista_corretta.00_02_46_20.Still016-1459782892.jpg"></p> <p>  </p> <p>  </p> <p> <strong>A SPECIAL MESSAGE FOR MY NATIVE LAND...</strong></p> <p>  </p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="304" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2Fkn7vRH0lWSw%3Fwmode%3Dopaque%26feature%3Doembed&amp;wmode=opaque&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dkn7vRH0lWSw&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2Fkn7vRH0lWSw%2Fhqdefault.jpg&amp;key=ff2702755d9749cda571c6d6c2f3eb46&amp;type=text%2Fhtml&amp;schema=youtube" width="540"></iframe></p> <p>  </p> <p>  </p> <p> <strong>NEXT STEPS</strong></p> <p>  </p> <p> <em>"Refreshing the concept of elegance and brushing up a sophisticated charm in order to engange the younger customers": </em>this is one of the other challenges that Azzurra Di Lorenzo is aiming at.</p> <p> Beside the tailor made creations, her goal for the coming years is to develop a second line for a large scale production also.</p>