Laitdy Jo, the first french brand to enhance breastfeeding with innovative products and services

<p> Laitdy Jo, an innovative french brand to enhance breastfeeding :-) organic, made with love products, thought to ease the young mums everyday !</p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>We need your support to develop and market our new organic range, 100% made in Loire !</strong></p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Montage_presentation_produits_1-1476869749" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/359795/montage_presentation_produits_1-1476869749.png"></p> <p>  </p> <p>  </p> <p> <a href="http://www.laitdyjo.com/" target="_blank">www.laitdyjo.com</a></p> <p>  </p> <p>  </p> <p> <img alt="14795699_10210790078810710_865058537_o-1476806173" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/359559/14795699_10210790078810710_865058537_o-1476806173.png"></p> <p>  </p> <p>  </p> <p> <strong>We need your help to improve and manufacture them, and to conceive new products !</strong></p> <p>  </p> <p> For now our new range is made up of 5 products :</p> <p>  </p> <p> -          <strong>The baby wrap</strong>. A large piece of  fabric (65x65cm) you can use for basically everything ! Blanket, pillow, bib, sunshade...</p> <p> -          <strong>The maxi-baby wrap</strong>. An extra large baby wrap (120x120cm) ! Use it in even more cases : activity mat, mattress, breastfeeding cover...</p> <p> -         <strong>The nursing cape</strong>. Some kind of backless tunic with a semi-rigid col and an integrated storage pocket. Perfect to create an intimacy bubble wherever you are !</p> <p> -         <strong> The washable wipe</strong>. A practical way to wipe your breast after breastfeeding, and suitable pour the whole family !</p> <p> -          <strong>The breastfeeding pads</strong>. Place them in your bra for the whole time you breastfeed, in order to avoid the milk leaks !</p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Frise_produits-1477317071" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/361365/frise_produits-1477317071.png"></p> <p>  </p> <p>  </p> <p> <img alt="14786982_10210790078650706_647723463_o-1476805814" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/359551/14786982_10210790078650706_647723463_o-1476805814.png"></p> <p>  </p> <p>  </p> <p> After we hear all of your testimonies, ours included, we understood something : <strong>breastfeeding isn't innate !</strong></p> <p>  </p> <p> <strong>Our goal</strong> : meet the mums-to-be and young mums, the medical staff and the childcare professionals. The aim : to understand the needs and how we can help. We really want to work with you ! We are a small business and sometimes we are not taken seriously...</p> <p>  </p> <p> <strong>We need to grow, and convince more and more professionals !</strong></p> <p>  </p> <p> <u>On the fabric side we want to offer :</u></p> <p>  </p> <p> - a 100% organic cotton, light and breathable</p> <p> - a Made in France, made in Loire origin</p> <p> - softness for mums and babies</p> <p> - an easy washing, quick drying and no ironing needed</p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Laitdy_jo_allaitement_bio made in france" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/357955/laitdy_jo_allaitement_bio-1476349225.jpg"></p> <p>  </p> <p> <u>On the accompaniment side :</u></p> <p>  </p> <p> - a breastfeeding preparation guide</p> <p> - a parents-to-be guide</p> <p> - a blog to share experiences and testimonies</p> <p> - meetings on a regular basis with young mums and mums-to-be</p> <p> - an active presence on social networks...</p> <p>  </p> <p>  </p> <p> <img alt="Guide-1474466403" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/351599/guide-1474466403.jpg"></p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Titre_3-1474466242" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/351598/titre_3-1474466242.png"></p> <p>  </p> <p>  </p> <p> We are a girl team and we are extra motivated ! Check that !</p> <p>  </p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="288" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fgiphy.com%2Fembed%2F3o6ZtaD3hcdANJUTYI%2Ftwitter%2Fiframe&amp;wmode=opaque&amp;src_secure=1&amp;url=http%3A%2F%2Fgiphy.com%2Fgifs%2F3o6ZtaD3hcdANJUTYI&amp;image=https%3A%2F%2Fmedia.giphy.com%2Fmedia%2F3o6ZtaD3hcdANJUTYI%2Fgiphy.gif&amp;key=ff2702755d9749cda571c6d6c2f3eb46&amp;type=text%2Fhtml&amp;schema=giphy" width="435"></iframe></p> <p>  </p> <p>  </p> <p>  </p> <p> <img alt="Titre_1-1474466164" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/351596/titre_1-1474466164.png"></p> <p>  </p> <p> Short story : in 2013 the Le Maner sisters (Laetitia and Coralie) conceive their own breastfeeding cape to allow young mums to breastfeeding with a total peace of mind, wherever they are.</p> <p>  </p> <p> <img alt="Soeurs-1474483307" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/351713/soeurs-1474483307.jpg"></p> <p>  </p> <p> For 3 years Cape oupas Cape slowly settles in the french market, developing a whole range of breastfeeding textiles. In September, 2016, we decided to push forward Cape oupas Cape, that gave birth to LAITDY JO a breastfeeding accompaniment brand !</p> <p>  </p> <p> <strong><u>And now we need you !</u></strong></p> <p>  </p> <p>  </p> <p> <iframe allowfullscreen="" frameborder="0" height="304" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FmgfOI2BU6tU%3Fwmode%3Dopaque%26feature%3Doembed&amp;wmode=opaque&amp;url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DmgfOI2BU6tU&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FmgfOI2BU6tU%2Fhqdefault.jpg&amp;key=ff2702755d9749cda571c6d6c2f3eb46&amp;type=text%2Fhtml&amp;schema=youtube" width="540"></iframe></p> <p>      </p> <p> Our friend organisation : <a href="https://www.unicef.org.uk/babyfriendly/" target="_blank">L'Initiative Hôpital Ami des Bébés (the Baby-Friendly Initiative) </a>  </p> <p>  </p> <p>  </p> <p> The <a href="http://amis-des-bebes.fr/" target="_blank">L’Initiative Hôpital Ami des Bébés</a> is a program launched by the WHO and the UNICEF in 1991. It's a quality approach to enhance a respectful accompaniment of the parents during pregnancy, birth and after-birth. In a Baby-Friendly unit the baby rythme and needs are taken in account and are the main priority in the care organisation. </p> <p>  </p> <p>  </p> <p> <img alt="Petit_logo_ihab-1474991106" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/353220/petit_logo_IHAB-1474991106.png"></p> <p> -------------------------------------------------------------------</p> <p>  </p> <p> <strong>From us, from every parents-to-be and young parents, THANK YOU to believe in us and THANK to take part to this great adventure !</strong></p> <p>  </p> <p> If you wish to know more about us and what we already do please visit our website www.laitdyjo.com and our blog www.allaiter.fr.</p> <p>  </p> <p> Meet us everyday on <a href="https://www.facebook.com/capeoupascape.fr/" target="_blank">Facebook</a>, <a href="https://twitter.com/Laitdy_Jo" target="_blank">Twitter</a>, <a href="https://www.instagram.com/laitdyjo/" target="_blank">Instagram</a> or <a href="https://www.youtube.com/channel/UCB9ghEAc6qHIQrdtOM01lDQ" target="_blank">Youtube</a> ! </p> <p>  </p> <p> And PLEASE if you really want to help us talk about us to everyone you know ! Share our project with the whole planet, we need you to become famous !</p> <p>  </p> <p>  </p>