Latitude 30 Project

Help us to leave for adventure on the roads to the Bottom of the economic Pyramid from September 21st 2014 !

Project visual Latitude 30 Project
End date
Out of €5.500
100 %

Première Caméra 2014

Première Caméra

Latitude 30 Project

<p> <strong>We need you to produce two reportages at the bottom of the income pyramid! The money collected will be used to buy the necessary equipment to produce these two operations. </strong></p> <p>  </p> <p> <strong>Thanks for your help!</strong></p> <p>  </p> <p dir="ltr"> <strong>Follow the adventure on our website: </strong><a href="" target="_blank">here</a><strong> </strong></p> <p dir="ltr">  </p> <p dir="ltr"> ------------------------------------------------------------------------------------------</p> <p dir="ltr"> UPDATE REWARDS // 3 POLAROID PRINTS</p> <p dir="ltr">  </p> <p dir="ltr"> <img alt="Update_printic_v2" src=""></p> <p dir="ltr">  </p> <p dir="ltr"> Our new partner Printic proposes 3 Polaroid prints for a participation to the campaign, whatever the amount! We will share with you a personal code to benefit from this offer! </p> <p dir="ltr">  </p> <p dir="ltr"> Printic is a wonderful printing app. Choose some pic from your smartphone, upload them on the app and eventually choose a personalized text to add. Then you will receive our polaroïd pic into your mailbox.</p> <p dir="ltr">  </p> <p dir="ltr"> A demonstration video <a href="" target="_blank">here</a></p> <p dir="ltr">  </p> <p dir="ltr"> ------------------------------------------------------------------------------------------</p> <p>  </p> <p> <strong>To learn more about the project, it is this way! Congratulations to those who get at the end :)</strong></p> <p dir="ltr"> <img alt="Fleche_intro" src=""></p> <p> <img alt="Title_birth" src=""></p> <p> Back to 2012, on a spring evening…</p> <p> <img alt="Bar_orange" src=""></p> <p> While Thibault is about to fly to Malaysia for an internship, Louis-Hubert suggests him to undertake an <strong>odyssey at the bottom of the income pyramid</strong>. Latitude 30 Project was born…</p> <p> <img alt="Ebauche_orange" src=""></p> <p> While studying in business schools, we got passionate about the <strong>adventures undertaken by entrepreneurs</strong> in France and elsewhere <strong>to change things</strong>.</p> <p> After walking through the humanitarian assistance, social entrepreneurship, the collaborative economy, the solidarity-based finance and other social innovations, we got our hands on C.K. Prahalad’s book: “<strong>the Fortune at the Bottom of the Pyramid</strong>”! </p> <p> <img alt="The_bib" src=""></p> <p> The idea is ambitious: large companies should not consider the 4 billion people living with less than 2$ per day as recipients but as <strong>entrepreneurs</strong>, <strong>consumers</strong>, <strong>suppliers</strong> and <strong>potential partners</strong>. </p> <p>  </p> <p> What better way to study the efficiency of strategies set up by these companies than to get on-site?</p> <p> <img alt="The_miss" src=""></p> <p> <strong>“Go and meet the poor people in developing countries and visit the projects set up by companies to address their needs.”</strong></p> <p> <img alt="Op__-_logo_partn_-_titres-r_cup_r_" src=""><img alt="Focus" src=""></p> <p>  </p> <p> We need your support to buy the essential equipment to carry out <strong>2 operations</strong>, key to the project success! </p> <p>  </p> <p> They will enable to <strong>discover the daily life and the aspirations of the people in need</strong>. How does Shem's everyday existence in Indonesia look like? What is Ignacio doing to change things in his village in Bolivia? What are Jomo’s dreams for Kenya?</p> <p> This will also allow us to compare their look between the different regions we will cross. Finally it represents a great opportunity to <strong>give them the floor</strong> and <strong>create the project together</strong> in order to <strong>better relate it to you</strong>. </p> <p>  </p> <p> <img alt="Show_me_" src=""></p> <p>  </p> <p> <strong><em>In brief</em></strong></p> <p>  </p> <p> After providing short photography training to young students, we will lend them <strong>disposable cameras</strong> and we will offer them to take photos during one week, in our absence, of <strong>what is important to them in their daily life</strong>. </p> <p>  </p> <p> <em><strong>Proceedings</strong></em></p> <p> - <u>First week</u>: Photography training to young students, lending of disposable cameras, photos taken in our absence.</p> <p> - <u>Second week</u>: Sorting and developing the photographs, publication and return to young students. </p> <p>  </p> <p> <em><strong>Deliverables</strong></em></p> <p> - <u>During the trip</u>: 1 web-exhibition per month on our website.</p> <p> - <u>After the odyssey</u>: An exhibition of the best pictures simultaneously with a conference. </p> <p>  </p> <p> <em><strong>Equipment:</strong></em></p> <p> - 120 disposable cameras (10 per village)</p> <p> - Development of the pictures</p> <p> - Mini video projector</p> <p>  </p> <p> <img alt="Tell_me" src=""></p> <p>  </p> <p> <em><strong>In brief</strong></em></p> <p> After observing the ordinary of the village thanks to “Show me where you live”, we will invite our hosts to tell us <strong>their aspirations</strong>, for their <strong>community</strong> as well as their <strong>job</strong>, this time in front of our camera. Who are they? Do they want some change? What is their vision of their future? What are their motivations? </p> <p>  </p> <p> <em><strong>Proceedings</strong></em></p> <p> - <u>First week</u>: Share the daily life with the population and look for a reliable translator.</p> <p> - <u>Second week</u>: Video shooting, translation, video making up.</p> <p>  </p> <p> <em><strong>Deliverable</strong></em></p> <p> A web-documentary of 12 episodes that will show you what they think about their world. </p> <p>  </p> <p> <em><strong>Equipment</strong></em></p> <p> - Reflex camera and lenses</p> <p> - Tripod, travelling rail</p> <p> - Powerful laptop</p> <p>  </p> <p> <img alt="The_odyssey" src=""><img alt="Odyssey" src=""></p> <p> <img alt="Title_team" src=""></p> <p dir="ltr"> <img alt="Pat__orange" src=""></p> <p>  </p> <p> <em><strong>Role in Latitude 30°</strong></em></p> <p> Photograph, cameraman, Web content management.</p> <p>  </p> <p> <em><strong>Experiences</strong></em></p> <p> After a diploma in accounting and management, he did a two-years apprenticeship at GE in Paris during his studies at Reims Management School. He involved himself in the humanitarian association “A Way For Children” for four years and had a significant role in the creation of the first national-scale cooking competition for students, “Les Toqués”.</p> <p>  </p> <p> <em><strong>Playground</strong></em></p> <p> The Middle-East for the singularity of the encounters with Jews, Arabs and Persians.</p> <p>  </p> <p> <em><strong>Bedside books</strong></em></p> <p> « Ô Jerusalem » by Dominique Lapierre and Larry Collins &amp; « The Way of the World» by Nicolas Bouvier</p> <p>  </p> <p> <em><strong>Quote of the moment</strong></em></p> <p> "It’s important to have dreams big enough not to lose sight when we pursue them." Oscar Wilde</p> <p>  </p> <p> <em><strong>One of his dreams</strong></em></p> <p> Complete an ice marathon!</p> <p>  </p> <p> <em><strong>Anecdote about a trip</strong></em></p> <p> Helped a mullah position his turban for him to be able to pray at the top of Mount Damavand, in Iran.</p> <p>  </p> <p> For the rest, <a href=";trk=nav_responsive_tab_profile" target="_blank">here</a> it is!</p> <p>  </p> <p dir="ltr"> <img alt="Thib_orange" src=""></p> <p>  </p> <p> <em><strong>Role in Latitude 30°</strong></em></p> <p> Sponsors/press relationship, mechanics and local gastronomy.</p> <p>  </p> <p> <em><strong>Experiences</strong></em></p> <p> During his diploma in accounting and management, he competed in the 4L trophy, a vintage car race in Morocco, before working at IBM in Krakow, Poland. Then he joined EDHEC Business School in Lille. He spent a year working at Rocket Internet in Kuala Lumpur, Malaysia.</p> <p>  </p> <p> <em><strong>Playground</strong></em></p> <p> Africa for the spontaneity of its people and the punctuality of public transport ;)</p> <p>  </p> <p> <em><strong>Bedside books</strong></em></p> <p> “Man and His World” by Antoine de Saint-Exupéry</p> <p>  </p> <p> <em><strong>Quote of the moment</strong></em></p> <p> “Always shoot for the moon because even in case of failure you land among the stars.” Oscar Wilde</p> <p>  </p> <p> <em><strong>One of his dreams</strong></em></p> <p> To make a trip around the world</p> <p>  </p> <p> <em><strong>Anecdote about a trip</strong></em></p> <p> Hitchhiked from Lille to Barcelona after his flight was cancelled.</p> <p>  </p> <p> For the rest, <a href=";authType=NAME_SEARCH&amp;authToken=tGyH&amp;locale=fr_FR&amp;trk=tyah2&amp;trkInfo=tarId%3A1404692359572%2Ctas%3Athibault%20de%20colnet%2Cidx%3A1-1-1" target="_blank">here</a> it is!</p>

Allocation of funds

<p> The money collected thanks to you will be used to buy the essential equipment to produce these 2 operations: "<em>Show me where you live</em>" and "<em>Tell me your dream</em>". <strong>Many thanks in advance!!!</strong></p> <p> <img alt="Title_equipm" src=""></p> <p> <img alt="Equipm" src=""></p> <p> <img alt="The_bud" src=""></p> <p> Latitude 30 Project represents a total cost of 40,000€.</p> <p>  </p> <p> We decided to self-finance the <strong>flight tickets,</strong> that will enable us to travel from continent to continent, as well as the <strong>means of transport </strong>(10,000€).</p> <p> Your contribution will flow into <strong>the operations</strong> "Show me where you live" and "Tell me your dream" (5,500€).</p> <p> The remaining part of the budget will be funded by sponsors (24,500€).</p> <p>  </p> <p> <img alt="Bud_en" src=""></p> <p>  </p> <p>  </p> <p> <img alt="Dummies_title" src=""></p> <p> In 1997, Indian researcher <strong>C.K. Prahalad</strong> published a daring article entitled: "The strategies for the Bottom Of the Pyramid". His approach is based on the following observation: "The traditional companies target the 800 million richest people of the planet. Not considering the 4 billion people living at the bottom of the economic pyramid would be a serious <strong>strategic mistake</strong> as well as a <strong>brake on economic development </strong>in the regions in question. The concept of "Bottom of the Pyramid" (BoP) was born.</p> <p>  </p> <p> <img alt="Pyramid" src=""></p> <p>  </p> <p> Below are a few definitions that will help you understand better the BoP theory:</p> <p>  </p> <p> - <u>The BoP</u>: These are business strategies addressing the needs of individuals living with less than 2$ per day. These people represent a <strong>large market</strong> for companies, provided that they use the <strong>suitable economic models. </strong></p> <p>  </p> <p> - <u>Intrapreneurship</u>: Introduction by an <strong>innovative employee</strong>, within a classic company, of an entrepreneurial approach connected to the <strong>core business of the company</strong>, combining profitability and a major social impact.</p> <p>  </p> <p> A very clear 6 minutes-video for the courageous ones: <a href="" target="_blank">here</a>.</p> <p> <img alt="The_spons" src=""></p> <p> <img alt="Partenaires_orange" src=""></p>



  • 12 contributions
Small streams make big rivers : 1000 thanks from Team Latitude 30° !!! + your photo on our website


  • 90 contributions
A photo of us with a personalized message of thanks in your country of choice ! + your photo on our website


  • 34 contributions
A personalized video of thanks in your country of choice with a warm word from Thibault and a dance move from Louis-Hubert ! + your photo on our website


  • 9 contributions
A 1 hour tour by a Renault 4L in Paris with Thibault and Louis-Hubert: Sun bathing guaranteed thanks to the panoramic sunroof ! + your photo on our website


  • 1 contribution
Have you ever dreamed of being a tourist in Paris ? We offer you a 1h tour by Renault 4L in Paris for you and one of your friends : A fun experience you will remember ! + your photo on our website


  • 5 contributions
A tour by a Renault 4L (champagne served on board !) or a motorcycle, followed by a picnic on the Seine banks for you and someone close to you in Paris with (or without) Thibault and Louis-Hubert ! + your photo on our website


  • 1 contribution
1 unique souvenir of the trip delivered to your door & 1 previous counterpart of your choice ! + your photo on our website


1 customized DVD handed directly to you after the odyssey including the photo and video report of the adventure + 1 previous counterpart of your choice ! + your photo on our website


1 round trip ticket to Istanbul to spend the weekend with us ! + your photo on our website

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