We need you to produce two reportages at the bottom of the income pyramid! The money collected will be used to buy the necessary equipment to produce these two operations.

Thanks for your help!

Follow the adventure on our website: here

------------------------------------------------------------------------------------------

UPDATE REWARDS // 3 POLAROID PRINTS

Update_printic_v2

Our new partner Printic proposes 3 Polaroid prints for a participation to the campaign, whatever the amount! We will share with you a personal code to benefit from this offer!

Printic is a wonderful printing app. Choose some pic from your smartphone, upload them on the app and eventually choose a personalized text to add. Then you will receive our polaroïd pic into your mailbox.

A demonstration video here

------------------------------------------------------------------------------------------

To learn more about the project, it is this way! Congratulations to those who get at the end :)

Fleche_intro

Title_birth

Back to 2012, on a spring evening…

Bar_orange

While Thibault is about to fly to Malaysia for an internship, Louis-Hubert suggests him to undertake an odyssey at the bottom of the income pyramid. Latitude 30 Project was born…

Ebauche_orange

While studying in business schools, we got passionate about the adventures undertaken by entrepreneurs in France and elsewhere to change things.

After walking through the humanitarian assistance, social entrepreneurship, the collaborative economy, the solidarity-based finance and other social innovations, we got our hands on C.K. Prahalad’s book: “the Fortune at the Bottom of the Pyramid”!

The_bib

The idea is ambitious: large companies should not consider the 4 billion people living with less than 2$ per day as recipients but as entrepreneurs, consumers, suppliers and potential partners.

What better way to study the efficiency of strategies set up by these companies than to get on-site?

The_miss

“Go and meet the poor people in developing countries and visit the projects set up by companies to address their needs.”

Op__-_logo_partn_-_titres-r_cup_r_ Focus

We need your support to buy the essential equipment to carry out 2 operations, key to the project success!

They will enable to discover the daily life and the aspirations of the people in need. How does Shem's everyday existence in Indonesia look like? What is Ignacio doing to change things in his village in Bolivia? What are Jomo’s dreams for Kenya?

This will also allow us to compare their look between the different regions we will cross. Finally it represents a great opportunity to give them the floor and create the project together in order to better relate it to you.

Show_me_

In brief

After providing short photography training to young students, we will lend them disposable cameras and we will offer them to take photos during one week, in our absence, of what is important to them in their daily life.

Proceedings

- First week: Photography training to young students, lending of disposable cameras, photos taken in our absence.

- Second week: Sorting and developing the photographs, publication and return to young students.

Deliverables

- During the trip: 1 web-exhibition per month on our website.

- After the odyssey: An exhibition of the best pictures simultaneously with a conference.

Equipment:

- 120 disposable cameras (10 per village)

- Development of the pictures

- Mini video projector

Tell_me

In brief

After observing the ordinary of the village thanks to “Show me where you live”, we will invite our hosts to tell us their aspirations, for their community as well as their job, this time in front of our camera. Who are they? Do they want some change? What is their vision of their future? What are their motivations?

Proceedings

- First week: Share the daily life with the population and look for a reliable translator.

- Second week: Video shooting, translation, video making up.

Deliverable

A web-documentary of 12 episodes that will show you what they think about their world.

Equipment

- Reflex camera and lenses

- Tripod, travelling rail

- Powerful laptop

The_odyssey Odyssey

Title_team

Pat__orange

Role in Latitude 30°

Photograph, cameraman, Web content management.

Experiences

After a diploma in accounting and management, he did a two-years apprenticeship at GE in Paris during his studies at Reims Management School. He involved himself in the humanitarian association “A Way For Children” for four years and had a significant role in the creation of the first national-scale cooking competition for students, “Les Toqués”.

Playground

The Middle-East for the singularity of the encounters with Jews, Arabs and Persians.

Bedside books

« Ô Jerusalem » by Dominique Lapierre and Larry Collins & « The Way of the World» by Nicolas Bouvier

Quote of the moment

"It’s important to have dreams big enough not to lose sight when we pursue them." Oscar Wilde

One of his dreams

Complete an ice marathon!

Anecdote about a trip

Helped a mullah position his turban for him to be able to pray at the top of Mount Damavand, in Iran.

For the rest, here it is!

Thib_orange

Role in Latitude 30°

Sponsors/press relationship, mechanics and local gastronomy.

Experiences

During his diploma in accounting and management, he competed in the 4L trophy, a vintage car race in Morocco, before working at IBM in Krakow, Poland. Then he joined EDHEC Business School in Lille. He spent a year working at Rocket Internet in Kuala Lumpur, Malaysia.

Playground

Africa for the spontaneity of its people and the punctuality of public transport ;)

Bedside books

“Man and His World” by Antoine de Saint-Exupéry

Quote of the moment

“Always shoot for the moon because even in case of failure you land among the stars.” Oscar Wilde

One of his dreams

To make a trip around the world

Anecdote about a trip

Hitchhiked from Lille to Barcelona after his flight was cancelled.

For the rest, here it is!