To us, our philosophy is really very simple: every product that leaves our hands will be the best it can be. Our ingredients come in raw form so there's no pre-made, mass manufactured goods crossing our threshold. Our space will be welcoming, inviting, and a place that you want to spend your time. Each handcrafted beverage will be made by someone who cares about the quality of the drink they give you.
Nothing makes us happier than to see someone enjoying what we make. It's as simple as that.
Macadamia Bakery will be the first of its kind in Strasbourg: a coffee shop and bakery hybrid dedicated to authentic, freshly made anglo-Australian cakes and savouries. You'll be able to watch our products being made each day on the premises from ingredients of the highest quality from our glass-walled production kitchen.
We are a husband and wife team who adore cake, great coffee and love to feed people! Pamela, born and raised in Australia, and Florian, a native Frenchman; have teamed up to bring the first dedicated and authentic Anglo-saxon pâtisserie to Strasbourg.
Pamela comes from a family of bakers, having grown up working in her parents bakery which they owned for over 17 years. Getting a taste for baking from an early age, she has a dedicated her education to the cause: gaining certification in cookery and a degree in business to ensure that she knows what she's doing by leading this business forward. She has been baking cakes and cupcakes for friends and family for many years, even catering a few events on the side.
Florian brings his tech and people leadership experience to the team; setting up all our IT needs, including our digital loyalty program, as well as training our staff to make every interaction relaxed, attentive and friendly.
Our chief barista comes all the way from London after spending several years working in the coffee industry, most importantly as a coffee master and manager at the world's largest coffee chain. She brings all that experience to our coffee menu, ensuring that only the best is served to our customers.
Both a patisserie and a coffee shop, we will have something delicious for everyone. Whether it's something sweet like a piece of our passionfruit cheesecake or an Australian classic Lamington (a fluffy square of vanilla sponge dipped in chocolate syrup and rolled in coconut); something savoury for lunch, or something from our satisfying drink menu - your breakfast, lunch and afternoon tea is taken care of, all brought to you with an Australian twist.
You'll be able to get a small taste of Australia without leaving this wonderful city!
Our products will be prepared fresh daily in our glass-walled kitchen and sold the same day to ensure that we only serve the freshest products possible. We will also serve high quality coffee, hot and cold drinks - prepared by our specially trained baristas to ensure a satisfying and consistant beverage which can sometimes be hard to find! Our drinks will be available in different sizes, suiting every appetite - including a jumbo takeaway size which will satisfy even the most thirsty coffee lover!
We have found our dream shop and are still negotiating with the landlord to get it secured.
Our shop will be bright, relaxing, and beautifully decorated to become a place you want to spend your time in.
Our current aim is to launch Macadamia bakery this year. We can't wait to start decorating and setting up!
Although it's not our primary aim, Macadamia Bakery will also try to be "parent-friendly" with a space for parents to meet (enough space for strollers and easy navigation between tables with children) to make it easier for hip parents to get their coffee fix when it's not possible to leave baby at home.
Our menu will include (with exciting seasonal specialities) :
Cheesecake (original and flavoured with fruits, chocolate or caramel)
Cookies and slices
Cakes (layer cakes, loaf cakes, cupcakes, tray cakes, sponge cakes, etc)
Tartines/open-faced sandwiches, including posh beans on toast, avocado smashed on toast, and our magnificent skirt steak sandwich with caramelised onions.
What is an Australian bakery without a sausage roll or a meat pie?! Our bakers will prepare meat and vegetarian versions of these beloved Aussie classics; including steak, spinach and ricotta, pork and fennel, and spicy chickpea wrapped in flaky pastry.
Our beverage options will include all your favourite coffee-based drinks, a house-made hot chocolate that will knock your socks off, and top-quality teas from Australia and the UK. Other specialities will include a home-made iced tea, lemonade and freshly squeezed juice - no concentrates or pre-made syrups! Cold brew coffee (sweeter and less acidic than using hot espresso shots) will be the base of our iced coffee range, as well as pour-over filter coffee and a range of Australian-inspired coffee drinks such as a flat white, piccolo and more!
Brunch and Afternoon tea will be available on weekends so you'll be able to take the time to relax and enjoy our specialities.
We will also offer a catering service for special occasions, cupcake making/decorating classes, and a small selection of merchandise.
Waar dient de collecte voor
Pamela has had the idea in her mind for the last six years. With life getting in the way and several crazy events later, we have come to the point where we just couldn't NOT do it! So, teaming up together we decided that 2015 was going to be the year we were going to give it all we've got and to make this happen!
Since we will be doing most of the work ourselves and keeping our costs down to a minimum - we only need a relatively small contribution to help us with getting started. We have consulted with an accountant and have gotten help from a government initiative with our business plan as well as financial aid - but we still need to bring something to the table, and that's why we're here. The plan has been researched, written and costed - now it's time to start writing some cheques!
Do you know how crowd funding works?
To contribute to this project, click on the button "Back this project". You can donate any amount you choose - you aren't limited to the amounts shown. The rewards just indicate the reward bracket you fall into.
For example, if your donation is between €15 and €29, you will receive a piece of cake and a drink. If it falls between €500 and €749, you will receive the reward of a customised 8" cake + 2 x brunch or afternoon tea for two people + a box of 24 cupcakes + your name on a plaque of VIPs to be displayed in the store; and so on and so on...
You are able to revise the amount you donate as long as the project is still running. If you have already donated and you then decide that you want to contribute more, you can update your amount before the end.
All food rewards will be issued with a voucher for you to spend in-store at any time, sent to you by post*.
The unfortunate thing about this kind of crowd funding is that it's all or nothing... If we don’t reach our target, we won't receive anything and your contribution will automatically be returned by KissKissBankBank. So that's why we need your help to contribute as much as you can and for that we will be so very grateful!
*For those not in Strasbourg - we can't ship cakes in the post as much as we wish we could! Our solution is that you can save your vouchers until you can make it to Strasbourg on your next vacation OR we can offer a substitution in the form of a jar of our homemade cake mix and/or a jar of our homemade granola. Just because you don't live locally, we don't want you don't miss out!
We have set funding goal for €6,000 which is the minimum amount we need - we can definitely get started but we will really be working on a very tight budget.
Anything above this will allow us to get started faster and to make it even better!
It will allow us to borrow more from the bank, which means that we can construct a glass wall for our production kitchen allowing you all to SEE the cakes being made every day! We will be able to spend a little more on better quality furniture so that you'll be more comfortable and the shop will be more stylish.
Even a €5,00 contribution will make a difference! Or if you can't make a financial contribution, we'd love for you to share this project on social media, to spread the word, so that we can get maximum exposure. That helps too!
Join us on Facebook (@MacadamiaBakeryStrasbourg), Twitter (@MacadamiaBakery) and Instagram (@macadamia-bakery)
The funds you donate will go towards a deposit for a bank loan (on top of our own savings) which will help us pay for:
- a beautiful shop in the city centre
- a state-of-the-art La Marzocco coffee machine that will help our baristas to make the most amazing coffee
- assorted baking equipment needed to bake incredible cakes
- furniture and interior decoration for the shop to look amazing
- and other little bits and bobs we need to make the shop feel like the most cozy place in the world.
For some inspiration, here are some images of the look we will be going for:
So in conclusion - we humbly ask you to help us turn our idea into reality! We can't wait to welcome you to the shop soon!
Thank you!! xx