The Minuit Rose Luminous Edition is the One & Only bottle of rosé wine with a micro-fibre label which enables it to light up like a bulb and glow in the dark without any source of external energy. Be sure to impress your family & friends !

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Minuit Rose is a night-time wine. It's a French AOC Côtes de Provence rosé, one of which secrets relies in its ancestral making process. Our Vendanges Nocturnes, associated with a low temperature wine making process, enhance the quality and flavours of the rosé wine. Stirring on nose and delicate on the palet, Minuit Rose is especially appreciated at night, served ice-cold, under the stars.

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☻Harvested at night

We harvest our grapes at night for both technical and poetic reasons:

The harvest takes place at night, when the temperature is at its lowest in order to keep the grapes from getting damaged and to lock up amazing aromas which would disappear during day-time. These Vendanges Nocturnes as we call them are the secret behind such a delicate wine.

This tradition goes way back to the XIIth century. The legend goes on to say that the stars from Provence give the grapes extra flavors and that Château d’Astros was named after them (asters).

The legend of Minuit Rose goes on to say that Martin Maximin, early owner of Astros used to secretly meet his fiancée at night in the vineyards. Maximin found the grapes so fresh and delicate at night that he decided to harvest at night from then on. The ritual has been going on ever since in memory of their early romance...

☻Consumed at night

Its freshness and lightness make it the perfect ally to for nightlife, trendy places, parties and love.

Totally adapted for demanding and hip consumers, Minuit Rose is a great alternative to Champagne and cocktails.

☻Tasting Notes

Made from Grenache, Syrah and Cinsault grapes, this delicate rosé wine features a lovely pale pink color with an aromatic nose of grapefruit. On the palet, the wine is round, aromatic and well balanced. It is ideally served as an aperitif or with grilled fish or poultry.

☻Awards

Light, aromatic and fruity : the Provence rosé signature

Gold and Silver medals for the last 10 years at Concours General Agricole Paris

Referenced in le Guide Hachette des Vins

☻International exposure

Minuit Rose is currently delighting customers in markets such as Singapore, Hong Kong and Macau and soon Shanghai as well as Brasil, represented by Valentin Maurel.

The brand is expanding from the French market to England, Spain and Sweden, regions represented by the second Minuit Rose founder : William Soulier.

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William Soulier (on the left) and Valentin Maurel (on the right)

☻The Luminous Edition

The Minuit Rose Luminous Edition is the One & Only bottle of rosé wine with a micro-fibre label which enables it to light up like a bulb and glow in the dark without any source of external energy. Be sure to impress your family & friends !

« We were thinking of ways to innovate and differenciate ourselves on our market. It had to be something creative and go hand in hand with the brand’s DNA.

Minuit Rose is a night-time wine after all, we thought it was about time it had the proper outfit to boast in the dark !

The bright & pale pink light the label reveals reminds us of those shining stars above the vineyards of Astros in Provence and how they make the grapes glow. », say the 2 founders.

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Minuit Rose - Luminous Edition Magnum.