Budgetplan

Application and registration: €526,27
In order to start up a personal brand I have to register at the Kruispunt Bank van Ondernemingen.
I will also open a professional account at Belfius.
Next to this, I also include the costs of the education and guidance given to me by Store Launchers, who play a major role in the realization of my project.

Products: €4199,00

The largest share of the budget goes into the products themselves. I will have them manufactured at Merchandise Essentials, also known for brands like Topwijf and Kygo Merchandise.
I’ve chosen these producers because I want to create local, qualitative clothing as opposed to cheap mass production of low quality.

Webshop: €240,00

It is via Store Launchers that I am able to design a template for my own webshop where I can sell my clothes, system of payment included.
This will cost me €20 a month. I start with including the costs of the webshop on a yearly basis in the budget.

Material: €117,69

I already possess a high-end camera, lamps for photoshoots, and a tripod for the camera, which just leaves me to find a fitted background in order for me to do my own photoshoots.

Marketing: €500,00

The marketing will take place on social media like Facebook and Instagram via personal advertisement. A wide audience can be reached with just a relatively small budget.
Family, friends, and acquaintances with a considerable amount of followers will promote my clothing on their profiles.

Shipment: €197,04

Every ordered package of clothing will include a Young Savage card with a ‘thank you for buying’ message written on it. Buyers will also find certain discount coupons for complimentary brands (accessories, music…).
On top of this, the first 50 buyers will receive a keychain with the Young Savage logo on it.

The first collection will consist of 6 different articles:

- Black T-shirt
- White T-shirt
- Black hoodie
- Black sweater
- Black cap
- Black cap logo

What happens when I gather more money than the premised 3000 euros?

With the extra gathered money I would, in the first place, invest more in the marketing, when it turns out successful. This way I want to improve the chance on a profitable first run of the first collection.

Secondly I would be able to get started on a Limited Edition collection, consisting of two or three articles that would be released before the planned release of a second collection.

The aim is to launch said collection by the Summer of 2019. This is possible when the profit of collection number one is big enough to support a new line of clothing.

The funds are deposited on the bank account of my student-entrepreneurship and will be completely and solely used for the realization of the Young Savage project.