ALINFINI, accessoires de mode eco-chics
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I launched <strong><em>alinfini</em></strong> in 2012 in Morocco, where I live and work as a craft designer.</p>
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Available locally in 3 shops (in Marrakesh, Tangier and Casablanca), <strong><em>alinfini</em></strong> is now ready to cross the boundary!</p>
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<img alt="Alinfini_01_concept" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34886/Alinfini_01_concept.jpg"></p>
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<img alt="Alinfini_02_cachotteries_l_zoom" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34887/Alinfini_02_Cachotteries_L_zoom.jpg"></p>
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FORM & FUNCTION</p>
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<strong><em>alinfini</em></strong> proposes the essentials of urban fashion. A metropolitan personality, always elegant, whether unisex or feminine with tassels. In this first selection: “Cachotteries” for smartly dressing, “Emplettes” for shopping freely, “Scaphandre” for geeky packing…</p>
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<img alt="Alinfini_03_cachotteries_dessins" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34888/Alinfini_03_Cachotteries_dessins.jpg"></p>
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<img alt="Alinfini_04_cachotteries_s-m-l" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34889/Alinfini_04_Cachotteries_S-M-L.jpg"></p>
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<img alt="Alinfini_10_portage_cachotteries_l" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/43605/Alinfini_10_portage_Cachotteries_L.jpg"></p>
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MATERIAL</p>
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A synthetic product, the strapping is extremely strong, machine washable, making <strong><em>alinfini</em></strong> highly durable. <strong><em>alinfini</em></strong> is also environmentally friendly: the source of material is off-cuts from new manufacture. What a stake for the designer to play the alchemist!</p>
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<img alt="Alinfini_05_couleur" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34890/Alinfini_05_couleur.jpg"></p>
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<img alt="Alinfini_06_confection" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34891/Alinfini_06_confection.jpg"></p>
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FABRICATION</p>
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<strong><em>alinfini</em></strong> is hand-crafted in limited edition in Marrakesh. An ancestral know-how is employed, yet it has been adapted to these novelties. Fabrication requires both dexterity and strength, care and precision as the strapping, supple as it is before transformation, becomes resistant and sleek once layered. All products wear the label <strong><em>alinfini</em></strong>.</p>
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<img alt="Alinfini_07_detail" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34892/Alinfini_07_detail.jpg"></p>
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<img alt="Alinfini_08_detail" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34893/Alinfini_08_detail.jpg"></p>
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Photos © Alexandre Chaplier</p>
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Little by little:</p>
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Filling the collect will start production. Individual dispatch will be made from France, all cost included whatever the country. Shooting for Christmas!</p>
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A little goes a long way:</p>
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The collect will build a bridge for <strong><em>alinfini</em></strong> between Morocco and Europe –and further, in terms of:</p>
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- distribution: releasing <em><strong>alinfini </strong></em>abroad for the first time thanks to this focused operation; and beyond, priming a regular distribution in stores in a large range of models and colours.</p>
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- promotion: extending the reputation of <strong><em>alinfini</em></strong>, and beyond the brand, enhancing the quality of craft and the creativity of design from Morocco.</p>
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- design: investing in design for new collections which will amaze again and again!</p>
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<img alt="Alinfini_09_logo" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/34894/Alinfini_09_logo.jpg"></p>