ALINFINI, accessoires de mode eco-chics
ALINFINI recycles straps from the motor industry into haute-couture accessories. A young brand to discover and adore infinitely!
Successful
ALINFINI, accessoires de mode eco-chics
I launched alinfini in 2012 in Morocco, where I live and work as a craft designer.
Available locally in 3 shops (in Marrakesh, Tangier and Casablanca), alinfini is now ready to cross the boundary!
FORM & FUNCTION
alinfini proposes the essentials of urban fashion. A metropolitan personality, always elegant, whether unisex or feminine with tassels. In this first selection: “Cachotteries” for smartly dressing, “Emplettes” for shopping freely, “Scaphandre” for geeky packing…
MATERIAL
A synthetic product, the strapping is extremely strong, machine washable, making alinfini highly durable. alinfini is also environmentally friendly: the source of material is off-cuts from new manufacture. What a stake for the designer to play the alchemist!
FABRICATION
alinfini is hand-crafted in limited edition in Marrakesh. An ancestral know-how is employed, yet it has been adapted to these novelties. Fabrication requires both dexterity and strength, care and precision as the strapping, supple as it is before transformation, becomes resistant and sleek once layered. All products wear the label alinfini.
Photos © Alexandre Chaplier
Allocation of funds
Little by little:
Filling the collect will start production. Individual dispatch will be made from France, all cost included whatever the country. Shooting for Christmas!
A little goes a long way:
The collect will build a bridge for alinfini between Morocco and Europe –and further, in terms of:
- distribution: releasing alinfini abroad for the first time thanks to this focused operation; and beyond, priming a regular distribution in stores in a large range of models and colours.
- promotion: extending the reputation of alinfini, and beyond the brand, enhancing the quality of craft and the creativity of design from Morocco.
- design: investing in design for new collections which will amaze again and again!