"Mum, I'm gonna take up your idea of mixing fruits &vegetables juices and create an orignal brand in organic sector. It will be named BOA®"
What if we tell you: BOA® ?
It is a new french brand specialized in organic fruits and vegetables juices.
It is a national (it might also be international!!!) project; we'd like to produce large quantities (30 000 juices per recipe) for 2015. Pouches will be sold in long distribution channels in order to find those juices everywhere (in supermarkets, groceries, airports, train stations, etc...).
BOA® : B like Beverage
O like Original
A like Authentic
The trademark BOA® has been registered and the company Dryades created. We have also found all our partners to produce those juices.
BOA® imagined it…
12 recipes have been elaborated for gastronome creators (My mother and me). The idea is simple: mixing organic juices and creating a large range of recipes to satisfy more consumers. What is innovative is the packaging. The pouch is perfect to carry the juice, easy to drink and to consume in several times: a nomadic and healthy product in one packaging!
4 of the12 recettes will be introduced as soon as possible. We hope to have it this summer sith your support!
Certified 100 % organic, all the recipes have a dominant flavour of fruit or vegetable. Each recipe has 4 or 5 fruits and vegetables, for a unique taste and for the nutritional values.
Pure Juice contains 100% pure fruit juiice and is produced by simply squeezing fruit.
BOA® selected the best producers in organic fruits and vegetables juices.
A 20cl pouch of BOA® correspond to 1 portion recommanded by the French National Plan of Nutrition and Heatlh Plan National Nutrition Santé.
Thanks to thoses reclosable and convenient pouches, you can drink it in your car (without risk of accident!), with your sandwich, when you're running, or shopping, etc... .
BOA® it's health, pleasure, but it is also eco-responsible. Because we want to develop a brand environnementally friendly, we developped a partnership with a company specialized in recycling pouches.
The company Taloma creates bags, pen cases, shopping trolley, etc...only with pouches.
You also can;
-Recycle the pouches yourself (tutoriels available soon on the website www.boamonjus.com)
-Send the pouches (minimum 20) toTaloma and receive an ecological gift branded BOA®.
BOA® doesn't care about clichés...
Democratize the organic sector through an original communication: to scoff at clichés ! We are creating webisodes, mini video webcast (in partnership with GOP communications agency) featuring characters being themselves "victims" of their accent, their job, their physical, their lifestyle (nerdy, the bimbo, the cashier, etc ...) to mobilize people around the clichés. We want to show them that we don't care. Everybody can drink organic juices without being seen as an "uncool person".
These webisodes will be released on social networks and ont he website the www.boamonjus.com
Our personal contribution (around 7000€) has been used firstly to validate the recipes, to develop the concept, and to initiate the communication strategy.
We need your help!
Allocation of funds
Nos besoins ont été évalués à 6700€ décomposés de la manière suivante:
74% pour le lancement de 2 recettes:
Pas de langue de BOA® entre nous, la collecte servira à financer les 2 premières préséries, de la collection printemps-été 2015:
Recette 1 émate
Recette 2 apoal
Each production has been evaluated to 2500€ distributed as follows:
- 900€ for the raw material (organic fruits and vegetables juices)
- 1100€ for the pouches + printing
- 500€ for travel expenses and communication costs (sales brochures, business cards, etc ...).
To launch our two first pre-series(1000 samples per recipe) ,we need 5000€.
Thanks to KissKissBankBank,; thanks to YOU, we'd like to launch it for the summer time. We'll use it to:
-Introduce the range and the brand
-Prospect wholesalers and retailers
-Participate in exhibitions
8% for KissKissBankBank
18% for the Kissbankers
Why BOA® now ?
If we get the expected € 6700, we will launch the BOA® brand juices this summer, present the brand and convince a bank to help us later in the project: to start a production of 30,000 pouches per recipe.
If the project meets a strong enthusiasm and exceeds € 6,700 through KissKissBankBank, our priority will go to the making of two other pre-series for the autumn-winter collection 2015/2016 (traissin and téacro). So, we could present to the wholesalers 4 and not 2 recipes!