1. cultcheers in a few words
cultcheers is the contraction of the words ‘culture’ and ‘cheers’, meaning ‘enjoying culture in a friendly atmosphere’. This format offers you one hour of culture close to home or directly at your place, on the topic of your choice, over a drink in a small group of people.
To do so, cultcheers recruits talents in philosophy, literature, art, sciences and history in your city. These talents pass on their passion to you through a talk, a performance or a tasting. Their event is accessible via the platform cultcheers.com, through which you can enroll and buy your ticket.
2. The idea
When she was a little girl, Chloé, the founder of cultcheers, enjoyed listening to her grandmother’s stories - who passed on her taste for literature and history, but most of all, her curiosity and eagerness to always learn more about the world.
Once she grew up and after writing a thesis about knowledge transmission in our hyperconnected societies, Chloé asked herself how she could reinforce the role of culture in daily life and encourage social interactions, by valuing all the talents around us. cultcheers was born in January 2017!
3. Why cultcheers?
cultcheers is based on personal beliefs but also on a double observation.
First of all, the amount of available information to understand the world is constantly increasing. In the meantime, communication media built to analyze and make this knowledge accessible are multiplying. How can we step back from this? We believe it is necessary to go back to the heart of it, by entering into a dialogue with talents who possess true knowledge or real experience in areas such as philosophy, literature, history, art or sciences. In return, these talents accept to see their vision of culture challenged and enriched by discussions with a motivated and curious audience.
This is the reason why cultcheers is committed to promote a ‘lively culture’. We are willing to put the human back at the heart of transmission, by connecting talents and curious minds. Culture belongs to everyone and allows people to open out by learning and creating. We are convinced that it restores meaning and social bonding, beyond generational and cultural differences.
By looking for talents, we realized how many, how diverse and how close they were: a friend passionate about mythology, an uncle who is baker or a cousin who plays music… Culture is present everywhere and in all shapes, in developing as well as experienced talents.
The second part of this observation is the necessity to build an authentic dialogue. Social relationships are gradually turning digital, altering the mere notion of sharing, while benefiting a form of communication based on immediacy. An authentic dialogue is yet what enriches and spreads culture in a simple, informal and human way. This idea is not new though. According to Platon, Socrates used to spend all his time discussing with his pupils. He probably was the very first cultcheers’ talent!
But let’s come back to today. Curious minds also say it: being able to have a real dialogue changes everything! Here are some testimonies of our curious, following a cultcheers event :
4. The solution
We face recurring barriers when it comes to enjoying culture. We have analyzed these one by one to come up with a solution :
5. What’s a cultcheers?
In short :
More precisely :
A few pictures of cultcheers :
6. Transparency regarding the price of a cultcheers
As you might have guessed, we are convinced that culture will enable us to recreate social ties. To achieve that, talents must be valued by being paid. This is why cultcheers talents receive a payment of 7,50€ on the 10€ of the ticket price. It is also necessary to compensate those who select these talents for you: this is why our ambassadors receive 1,25€ and the cultcheers organization, 1,25€.
In 2017, cultcheers confronted its concept to reality by organizing 40 cultcheers in 9 cities of different sizes: Amsterdam, Paris, Lyon, Bordeaux, Guerpont, Boston, Mexico, Bangkok and Hong-Kong. The results were really positive :
Since then, cultcheers is active in Amsterdam, Paris, Mexico, Hong-Kong and in the coming weeks, will also open in Bordeaux, Lyon, Marseille and Utrecht.
cultcheers in numbers:
Meet the team!
8. The future
New challenges await in the coming months:
- launching cultcheers in new cities;
- launching cultcheers’ BtoB offer;
- improving the web platform and development of the app;
- creating cultcheers’ solidarity program to pay talents in areas where culture is less developed and through that, encourage cultural interactions;
- launching ‘cultcheers for kids’
Allocation of funds
Why does cultcheers need you?
Your help will allow us to achieve three visible goals.
The first one is strengthening our expansion and bring cultcheers to you. To reach that goal, our ambassadors are already getting really active, by highlighting cultural communities locally - but they need extra support. Most of them are currently volunteers who believe in the project. As cultcheers is growing more and more, we want them to become even more involved by offering them a salary to recruit talents all around the world and bring together communities.
The second goal is to offer you the best possible experience on the platform cultcheers.com, and later on the app version. This is being fully created by our web developers’ team in Nantes (France) and already allows cultcheers to manage its device freely. However, several functionalities still need to be developed to make the platform exactly how we have imagined it for you:
- geo-tracking of your location which will allow us to offer you directly the closest cultcheers available
- event’s hospitality system at the curious host’s or at the talent’s place
- possibility to privatize a cultcheers just for you and your loved ones
Our third goal is about cultcheers’ willingness to exist in all lands. Depending on where you live, you don’t always have access to the same diversity of cultural offers. To realize that, one just has to compare cities to the countryside, or even just a city to another. Even though cultcheers was born in a big international city, Amsterdam, the company’s mission is not to only serve urban people’s interests - on the contrary! cultcheers is convinced that culture is everywhere, and so are talents. Our anchoring is therefore always local, even though our talents as well as our curious minds can come from very different backgrounds.
To take up the challenge, cultcheers possesses a great asset: there is no need for ‘cultural equipment’ to bring culture to life. A talent, some curious minds, a living room where they all gather to interact, are the only ingredients needed for a cultcheers! The simplicity of this format and the use of a web platform, make culture a mobile and inevitably ‘close to home’ concept. cultcheers’ ultimate ambition is to cover all types of lands - so that no matter where curious minds are, we will be able to uncover talents willing to share their passion and knowledge. This project will take time - that’s why it needs to be started right now. To achieve it, we need a great team, ready to cross the country where you live, seaking for new local opportunities.
Distribution of our 100 000€ goal :
The entirety of the money raised will be transferred to the professional account of the company cultcheers B.V, domiciled in Amsterdam - and will be entirely used to develop this project.
And what if we topped our goal?!
130 000 € : openings in Lille, Nancy, Montreal and London. Curious minds and talents are already there, we just need ambassadors!
160 000 € : development of our smartphone app, to make bookings of cultcheers events easier and possible at anytime, by geo-tracking your location.
180 000 € : launch of our BtoB website, to support culture sharing at work. This new offer will also help us financing lands’ cultural coverage.
200 000 € : Deployment of cultcheers’ solidarity project
Our ultimate goal - the most ambitious one - is to materialize this social and solidarity project we are engaged in. This consists of - through the development of a new web functionality - transforming into donations the payment we offer talents who choose to organize cultcheers on a volunteer basis. This payment in the form of donations is transferred to talents of less-privileged areas, who will then be able to organize free-access cultcheers to the members of their local community - who, as curious minds, are not always able to afford tickets.
We are very aware that our global offer addresses an audience that can afford one or two cultcheers per month. However, culture is everywhere; and so are talents and curious minds!
Help us make of this generous ambition a reality for everyone !