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Gioia Seghers - new autumn/winter 2015 collection

Fashion & design, Ready-to-wear, Accessories

Project visual Gioia Seghers - new autumn/winter 2015 collection
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59
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Wednesday, February 04, 2015
End date
€5,680
Out of €5,500
103 %

Support Gioia Seghers, a young belgian fashion designer, to realize her new autumn/winter 2015 collection !

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MAD - Brussels Fashion and Design platform supports the project Gioia Seghers - new autumn/winter 2015 collection

Gioia Seghers - new autumn/winter 2015 collection

A graduate of the renowned La Cambre Mode[s] in Brussels -where she still lives and works- Gioia Seghers wins several awards in 2012 with her Final Year collection, including the prestigious Dior, Weekend Fashion Awards, Libre Essentielle and RA prizes. Gaining instant attention from international press and buyers, her striking and sculptural clothes distinguish themselves from the rest, timeless and delicate at the same time. Following her graduation show, she is invited by the Musée de la Dentelle de Caudry in France to exhibit selected silhouettes, underlining her innovative and refreshing use of lace.

 

In 2013, Seghers decides to launch her eponymous line, focusing on refined and high-end womenswear. Pursuing her ongoing research around textiles and original shapes, she enters the Showroom [les belges] competition and wins a spot in October, allowing her to showcase and sell her clothes during Paris Fashion Week. In February 2014, she presents her first ready-to-wear collection -designed and produced in Belgium- within No Season's showroom. 

 

 

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Ambiguous and intricate, Gioia Seghers' style is a study in contradictions, hovering between sensual femininity and sharp structure. Her vision of fashion is personal and intense, unveiling subtle emotions. Strongly influenced by her grandmother's elegance -whose Italian roots and poise impressed her as a child- Seghers infuses her clothes with a deep sense of respect, reworking the notion of a contemporary wardrobe, which speaks to women in an intimate way. Transparency, eyelets and lace are some of her signatures, as well as a European sense of sophistication.

 

 

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                                      Discover all the collections on her website

 

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Inspired by transient feelings and sensations, her pieces are tactile and seductive, emphasizing the designer's instinctive approach to clothes. Using fabrics as her departure point, Seghers elaborates new stories in her head, replacing narratives at the core of her design process. Inspiration comes in surprising and mysterious ways, ranging from a series of old photographs, a poem in a book or a random thought expressed by a friend. 

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                                      FACEBOOK     INSTAGRAM      PRESS

 

 

Allocation of funds

 

It has already been two years and two collections that Gioia Seghers seduce more than a hundred clients through private sales and random events. She is currently preparing an autumn/winter 2015 collection more reckless and bigger, in order to increase point of sales and reach more clients

 

These two goals involve a  wider lookbook production of the new collection so that her brand can gain visibility.

 

Moreover, for her A/W 15 catalog Gioia Seghers will organize a photoshoot with an elaborate and will call for photographers and models.

 

 

The expected amount add up to 5.500€ in order to finance the following expenditures:

 

- Photoshoot of the autumn/winter 2015 lookbook + photos for the press campaign: 2.200€

- Creation of packshots (photos of detoured clothes for sale) : 700€

- Printing of the lookbooks for the autumn/winter 2015 collection: 500€

- Amelioration and development of the website: 1.000€

- Contribution to the prototyping expenses, making and fabric purchases (origin: Italy, Germany and France) for the new collection: 1.000€

- KissKissBank expenses

 

 

If the 5.500€ expected are exceeded, the additional amount will be use as a financial support for the organization of the private sale and help for the production of the new collection.

 

 

Choose your reward

For €10 and more

A big thank you ! + Your name on social networks and you will become a special client on Gioia Seghers heart list!
  • Backers: 2
  • Delivery February 2015

For €20 and more

3 postcards of the new autumn/winter 2015 collection signed personally by Gioia Seghers + A big thank you !
  • Backers: 4
  • Delivery February 2015

For €30 and more

A Gioia Seghers tote bag + A BIG THANK YOU !
  • Backers: 18
  • Delivery February 2015

For €50 and more

A Gioia Seghers tote bag + 3 postcards of the new autumn/winter 2015 collection + A BIG THANK YOU !
  • Backers: 10

For €75 and more

A Gioia Seghers tote bag + the lookbook of the new autumn/winter 2015 collection + A BIG THANK YOU !
  • Backers: 2

For €100 and more

A Gioia Seghers tote bag + an exclusive A2 photo of the new autumn/winter 2015 collection + A BIG THANK YOU !
  • Backers: 2
  • Delivery February 2015

For €220 and more

A white 100% wool scarf, handmade in Belgium + A BIG THANK YOU !
  • Backer: 1
  • Availability: 24/25
  • Delivery February 2015

For €250 and more

An exclusive access to the backstage of the new autumn/winter 2015 collection photoshoot (week-end of 7 February 2015) + A BIG THANK YOU !
  • Availability: 3/3
  • Delivery February 2015

For €300 and more

An exclusive scarf with the new autumn/winter 2015 collection pattern, 100% silk, handmade in Belgium + A BIG THANK YOU !
  • Backers: 3
  • Availability: 7/10
  • Delivery April 2015

For €350 and more

The red sweater (size 40) of the new autumn/winter 2015 collection, made in Belgium. Postal charges not included, possibility by hand delivery + A BIG THANK YOU !
  • Availability: 1/1
  • Delivery February 2015

For €700 and more

The black coat (unique size) of the new autumn/winter 2015 collection, 100% wool, made in Belgium + A BIG THANK YOU !
  • Availability: 3/3
  • Delivery February 2015

For €900 and more

The black coat (unique size) of the new autumn/winter 2015 collection, 100% wool, made in Belgium + the white 100% wool scarf, handmade in Belgium + A BIG THANK YOU !
  • Backer: 1
  • Availability: 1/2

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For €500 and more

The black bomber (unique size) of the new autumn/winter 2015 collection, made in Belgium. Postal charges not included, possibility by hand delivery + A BIG THANK YOU !
  • Backer: 1
  • Availability: 0/1
  • Delivery February 2015