Hoi le pot

<p> <strong>You feel like your books and magazines clutter up your shelves...</strong></p> <p> <strong>The latter lack greenery ?</strong></p> <p> <strong>But there is no more space left for plants anyway ?</strong></p> <p>  </p> <p> <strong>Supercraft </strong>proposes an original and unexpected solution to enliven those bookshelves of yours thanks to the <strong>Hoi </strong>series.</p> <p>  </p> <p> <img alt="Supercraft_chaptal-3-1414688409" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/132962/Supercraft_Chaptal-3-1414688409.jpg"></p> <p>  </p> <p> <em><strong>« All bookshelves look alike and are quickly hoarded with books. Hence, here is no more room available for some greenery to brighten them up... »</strong></em></p> <p> The idea of HOI sprung from that assessment.</p> <p>  </p> <p> <em><strong>« Our aim is simple : to adorn books with the presence of green plants which can be gripped onto the edge of a shelf, in a fashion which mimicks the way some plants do on trees or walls in their natural environment. »</strong></em></p> <p>  </p> <p>  </p> <p> <u><em><strong>What is Hoi?</strong></em></u></p> <p>  </p> <p> <strong>HOI</strong>, then, is a range of ceramic pots which cling to your shelves and give them a whole new aspect. <strong>3 types of pots</strong> are available at the moment and can be mixed or matched according to your mood. Plain self-sticking cork pads coming in various thicknesses enable an easy grip to any bookshelf size, while protecting them from unwanted scratches.</p> <p> The pots adapt to many shelf thicknesses:<strong> from 18mm to 25mm.</strong></p> <p>  </p> <p> <img alt="Serie3_copy_copy2-1414771100" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/133211/serie3_copy_copy2-1414771100.jpg"></p> <p>  </p> <p> <img alt="Supercraft_chaptal-13_copy_3-1414767409" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/133188/Supercraft_Chaptal-13_copy_3-1414767409.jpg"></p> <p>  </p> <p>  </p> <p> <em><strong>« Thanks to HOI, plants stand out, overhang and create small interior landscapes. »</strong></em></p> <p>  </p> <p>  </p> <p> <img alt="Supercraft_chaptal-12_copy-1414688910" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/132966/Supercraft_Chaptal-12_copy-1414688910.jpg"></p> <p>  </p> <p>  </p> <p> <strong><u><em>HOI is not just a flower pot !...</em></u></strong></p> <p>  </p> <p> It is an inspiring objet which remains to be appropriated and adapted to flag up your interior with your own creativity.</p> <p>  </p> <p>  </p> <p>  </p> <p> <u><em><strong>By who?</strong></em></u></p> <p>  </p> <p> <strong>HOI </strong>stems from <strong>Supercraft</strong>'s imagination, a studio which arose from the collusion bonding Romain Chauveau (30) and Young-Paul Jo (26), even before they graduated from <i>École Camondo</i> (leading Design &amp; Architecture School in France)</p> <p>  </p> <p> Their usual playgrounds range from object to interior designing and give a great deal of attention to the vegetal kingdom under Romain's influence and landscape architect's education.</p> <p>  </p> <p> Their will is to create objects tinged with their common identity as much as with their personal inspirations.</p> <p> Setting high standards for themselves and endowed with an enquiring mind, they wish to be involved in every step of the process which will lead to the final object.</p> <p> From the first sketches to its manufacture and marketing, they pay a sharp attention to every step in the process.</p> <p>  </p> <p> <img alt="Supercraft_chaptal-10-1415376205" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/135759/Supercraft_Chaptal-10-1415376205.jpg"></p> <p>  </p> <p> If you opt for giving a helping hand to <strong>Supercraft</strong>, you will help Young-Paul and Romain see their first object design come to life and in the process give your shelves their first touch of <strong>« Green »</strong>!</p> <p>  </p> <p> And for those of you who are a little curious, here is a bonus: know that <strong>HOI</strong> means 'blossoming' in Korean, a coining used as a nod to Young-Paul's origins and to <strong>Supercraft</strong>'s first creation.</p>