July 18, 2014
Latitude 30 Project
Help us to leave for adventure on the roads to the Bottom of the economic Pyramid from September 21st 2014 !

Successful
185
Contributions
08/09/2014
End date
€5,513
Out of €5,500
100 %
Latitude 30 Project
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<strong>We need you to produce two reportages at the bottom of the income pyramid! The money collected will be used to buy the necessary equipment to produce these two operations. </strong></p>
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<strong>Thanks for your help!</strong></p>
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<strong>Follow the adventure on our website: </strong><a href="http://latitude30.org" target="_blank">here</a><strong> </strong></p>
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UPDATE REWARDS // 3 POLAROID PRINTS</p>
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<img alt="Update_printic_v2" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/108556/update_printic_v2.png"></p>
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Our new partner Printic proposes 3 Polaroid prints for a participation to the campaign, whatever the amount! We will share with you a personal code to benefit from this offer! </p>
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Printic is a wonderful printing app. Choose some pic from your smartphone, upload them on the app and eventually choose a personalized text to add. Then you will receive our polaroïd pic into your mailbox.</p>
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A demonstration video <a href="http://vimeo.com/52066872" target="_blank">here</a></p>
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<strong>To learn more about the project, it is this way! Congratulations to those who get at the end :)</strong></p>
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<img alt="Fleche_intro" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105560/fleche_intro.png"></p>
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<img alt="Title_birth" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105980/title_birth.png"></p>
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Back to 2012, on a spring evening…</p>
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<img alt="Bar_orange" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105441/bar_orange.png"></p>
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While Thibault is about to fly to Malaysia for an internship, Louis-Hubert suggests him to undertake an <strong>odyssey at the bottom of the income pyramid</strong>. Latitude 30 Project was born…</p>
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<img alt="Ebauche_orange" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105443/ebauche_orange.png"></p>
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While studying in business schools, we got passionate about the <strong>adventures undertaken by entrepreneurs</strong> in France and elsewhere <strong>to change things</strong>.</p>
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After walking through the humanitarian assistance, social entrepreneurship, the collaborative economy, the solidarity-based finance and other social innovations, we got our hands on C.K. Prahalad’s book: “<strong>the Fortune at the Bottom of the Pyramid</strong>”! </p>
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<img alt="The_bib" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105995/the_bib.png"></p>
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The idea is ambitious: large companies should not consider the 4 billion people living with less than 2$ per day as recipients but as <strong>entrepreneurs</strong>, <strong>consumers</strong>, <strong>suppliers</strong> and <strong>potential partners</strong>. </p>
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What better way to study the efficiency of strategies set up by these companies than to get on-site?</p>
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<img alt="The_miss" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105994/the_miss.png"></p>
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<strong>“Go and meet the poor people in developing countries and visit the projects set up by companies to address their needs.”</strong></p>
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<img alt="Op__-_logo_partn_-_titres-r_cup_r_" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105983/Op__-_Logo_partn_-_Titres-R_cup_r_.png"><img alt="Focus" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105985/Focus.png"></p>
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We need your support to buy the essential equipment to carry out <strong>2 operations</strong>, key to the project success! </p>
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They will enable to <strong>discover the daily life and the aspirations of the people in need</strong>. How does Shem's everyday existence in Indonesia look like? What is Ignacio doing to change things in his village in Bolivia? What are Jomo’s dreams for Kenya?</p>
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This will also allow us to compare their look between the different regions we will cross. Finally it represents a great opportunity to <strong>give them the floor</strong> and <strong>create the project together</strong> in order to <strong>better relate it to you</strong>. </p>
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<img alt="Show_me_" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105978/show_me_.png"></p>
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<strong><em>In brief</em></strong></p>
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After providing short photography training to young students, we will lend them <strong>disposable cameras</strong> and we will offer them to take photos during one week, in our absence, of <strong>what is important to them in their daily life</strong>. </p>
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<em><strong>Proceedings</strong></em></p>
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- <u>First week</u>: Photography training to young students, lending of disposable cameras, photos taken in our absence.</p>
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- <u>Second week</u>: Sorting and developing the photographs, publication and return to young students. </p>
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<em><strong>Deliverables</strong></em></p>
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- <u>During the trip</u>: 1 web-exhibition per month on our website.</p>
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- <u>After the odyssey</u>: An exhibition of the best pictures simultaneously with a conference. </p>
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<em><strong>Equipment:</strong></em></p>
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- 120 disposable cameras (10 per village)</p>
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- Development of the pictures</p>
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- Mini video projector</p>
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<img alt="Tell_me" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105979/tell_me.png"></p>
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<em><strong>In brief</strong></em></p>
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After observing the ordinary of the village thanks to “Show me where you live”, we will invite our hosts to tell us <strong>their aspirations</strong>, for their <strong>community</strong> as well as their <strong>job</strong>, this time in front of our camera. Who are they? Do they want some change? What is their vision of their future? What are their motivations? </p>
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<em><strong>Proceedings</strong></em></p>
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- <u>First week</u>: Share the daily life with the population and look for a reliable translator.</p>
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- <u>Second week</u>: Video shooting, translation, video making up.</p>
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<em><strong>Deliverable</strong></em></p>
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A web-documentary of 12 episodes that will show you what they think about their world. </p>
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<em><strong>Equipment</strong></em></p>
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- Reflex camera and lenses</p>
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- Tripod, travelling rail</p>
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- Powerful laptop</p>
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<img alt="The_odyssey" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105998/the_odyssey.png"><img alt="Odyssey" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105997/odyssey.png"></p>
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<img alt="Title_team" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/106004/title_team.png"></p>
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<img alt="Pat__orange" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105451/pat__orange.png"></p>
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<em><strong>Role in Latitude 30°</strong></em></p>
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Photograph, cameraman, Web content management.</p>
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<em><strong>Experiences</strong></em></p>
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After a diploma in accounting and management, he did a two-years apprenticeship at GE in Paris during his studies at Reims Management School. He involved himself in the humanitarian association “A Way For Children” for four years and had a significant role in the creation of the first national-scale cooking competition for students, “Les Toqués”.</p>
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<em><strong>Playground</strong></em></p>
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The Middle-East for the singularity of the encounters with Jews, Arabs and Persians.</p>
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<em><strong>Bedside books</strong></em></p>
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« Ô Jerusalem » by Dominique Lapierre and Larry Collins & « The Way of the World» by Nicolas Bouvier</p>
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<em><strong>Quote of the moment</strong></em></p>
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"It’s important to have dreams big enough not to lose sight when we pursue them." Oscar Wilde</p>
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<em><strong>One of his dreams</strong></em></p>
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Complete an ice marathon!</p>
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<em><strong>Anecdote about a trip</strong></em></p>
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Helped a mullah position his turban for him to be able to pray at the top of Mount Damavand, in Iran.</p>
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For the rest, <a href="https://www.linkedin.com/profile/view?id=156947685&trk=nav_responsive_tab_profile" target="_blank">here</a> it is!</p>
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<img alt="Thib_orange" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105454/thib_orange.png"></p>
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<em><strong>Role in Latitude 30°</strong></em></p>
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Sponsors/press relationship, mechanics and local gastronomy.</p>
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<em><strong>Experiences</strong></em></p>
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During his diploma in accounting and management, he competed in the 4L trophy, a vintage car race in Morocco, before working at IBM in Krakow, Poland. Then he joined EDHEC Business School in Lille. He spent a year working at Rocket Internet in Kuala Lumpur, Malaysia.</p>
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<em><strong>Playground</strong></em></p>
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Africa for the spontaneity of its people and the punctuality of public transport ;)</p>
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<em><strong>Bedside books</strong></em></p>
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“Man and His World” by Antoine de Saint-Exupéry</p>
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<em><strong>Quote of the moment</strong></em></p>
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“Always shoot for the moon because even in case of failure you land among the stars.” Oscar Wilde</p>
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<em><strong>One of his dreams</strong></em></p>
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To make a trip around the world</p>
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<em><strong>Anecdote about a trip</strong></em></p>
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Hitchhiked from Lille to Barcelona after his flight was cancelled.</p>
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For the rest, <a href="https://www.linkedin.com/profile/view?id=213315351&authType=NAME_SEARCH&authToken=tGyH&locale=fr_FR&trk=tyah2&trkInfo=tarId%3A1404692359572%2Ctas%3Athibault%20de%20colnet%2Cidx%3A1-1-1" target="_blank">here</a> it is!</p>
Allocation of funds
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The money collected thanks to you will be used to buy the essential equipment to produce these 2 operations: "<em>Show me where you live</em>" and "<em>Tell me your dream</em>". <strong>Many thanks in advance!!!</strong></p>
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<img alt="Title_equipm" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/106087/title_equipm.png"></p>
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<img alt="Equipm" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105999/equipm.png"></p>
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<img alt="The_bud" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105996/the_bud.png"></p>
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Latitude 30 Project represents a total cost of 40,000€.</p>
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We decided to self-finance the <strong>flight tickets,</strong> that will enable us to travel from continent to continent, as well as the <strong>means of transport </strong>(10,000€).</p>
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Your contribution will flow into <strong>the operations</strong> "Show me where you live" and "Tell me your dream" (5,500€).</p>
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The remaining part of the budget will be funded by sponsors (24,500€).</p>
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<img alt="Bud_en" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/106003/bud_en.png"></p>
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<img alt="Dummies_title" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/106000/dummies_title.png"></p>
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In 1997, Indian researcher <strong>C.K. Prahalad</strong> published a daring article entitled: "The strategies for the Bottom Of the Pyramid". His approach is based on the following observation: "The traditional companies target the 800 million richest people of the planet. Not considering the 4 billion people living at the bottom of the economic pyramid would be a serious <strong>strategic mistake</strong> as well as a <strong>brake on economic development </strong>in the regions in question. The concept of "Bottom of the Pyramid" (BoP) was born.</p>
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<img alt="Pyramid" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/106001/pyramid.png"></p>
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Below are a few definitions that will help you understand better the BoP theory:</p>
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- <u>The BoP</u>: These are business strategies addressing the needs of individuals living with less than 2$ per day. These people represent a <strong>large market</strong> for companies, provided that they use the <strong>suitable economic models. </strong></p>
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- <u>Intrapreneurship</u>: Introduction by an <strong>innovative employee</strong>, within a classic company, of an entrepreneurial approach connected to the <strong>core business of the company</strong>, combining profitability and a major social impact.</p>
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A very clear 6 minutes-video for the courageous ones: <a href="https://www.youtube.com/watch?v=CPnx6gLcfK4" target="_blank">here</a>.</p>
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<img alt="The_spons" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/106002/the_spons.png"></p>
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<img alt="Partenaires_orange" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/105489/Partenaires_orange.png"></p>
Rewards

€5
- 12 contributions
Small streams make big rivers : 1000 thanks from Team Latitude 30° !!!
+ your photo on our website

€10
- 90 contributions
A photo of us with a personalized message of thanks in your country of choice !
+ your photo on our website

€30
- 34 contributions
A personalized video of thanks in your country of choice with a warm word from Thibault and a dance move from Louis-Hubert !
+ your photo on our website

€50
- 9 contributions
A 1 hour tour by a Renault 4L in Paris with Thibault and Louis-Hubert: Sun bathing guaranteed thanks to the panoramic sunroof !
+ your photo on our website

€75
- 1 contribution
Have you ever dreamed of being a tourist in Paris ? We offer you a 1h tour by Renault 4L in Paris for you and one of your friends : A fun experience you will remember !
+ your photo on our website

€100
- 5 contributions
A tour by a Renault 4L (champagne served on board !) or a motorcycle, followed by a picnic on the Seine banks for you and someone close to you in Paris with (or without) Thibault and Louis-Hubert !
+ your photo on our website

€200
- 1 contribution
1 unique souvenir of the trip delivered to your door & 1 previous counterpart of your choice !
+ your photo on our website

€500
1 customized DVD handed directly to you after the odyssey including the photo and video report of the adventure + 1 previous counterpart of your choice !
+ your photo on our website

€1,000
1 round trip ticket to Istanbul to spend the weekend with us !
+ your photo on our website