Fashion & design, Craft
We create with them clothes with soul, that have a purpose, to tell a story, their story.
For each collection, we will relate the story of all the collaborators by narratives videos.
We met at Duperré, the Superior school of Art Appliqué.
Our creative intuition were really similar, and we started working together from the beginning.
After our Master, Fashion Womenswear at the Central Saint Martins for Ava and Image Media and Video Photo at Duperré for Mathieu, we realized that we didn’t want to work for the industry of fashion luxury.
After our different internship in this industry, we saw how the creative system lost all its purpose in its crazy production. This revolted us.
So We created MA, to give an alternative.
After this trip, we settled the beginning of the project. We met actor of ethical fashion and social and solidairity economy that inspired us.
MA will produce in France. The clothes will be made by vulnerable people in insertion workshop, we will teach them our couture techniques, to share the french know-how.
During this trip we will film each step of the creative process as well as the production, to highlight each artisans and their story.
Marvada and his husband Naran embroiderers, from the Meghwal community.
Arjun Vankar and Shamji Vishram Vankar weavers family from the village of Bhujodi.
Family Khatri Ajrakh workshop, block-printing.
Our pieces are made by hand, in unique textile, created by traditionnels process in organic fibre.
THI SHIRT: 165 € in kala organic cotton hand-woven, embroidered by the Rabaris women.
MA canvas bag in kala organic cotton, hand-woven, embroidered by the Rabaris women.
Kala organic cotton Scarf hand-woven, embroidered by the Rabaris women.
Shirt in kala organic cotton hand-woven, embroidered by the Rabaris women.
Pants in organic cotton, hand printed by block-printing
Waisted shirt, in organic cotton, hand printed by block-printing.
Flou jacket, MA pattern hand-woven, in organic cotton and natural merinos wool.
Back Bag/ Hand bag, MA pattern hand-woven, in organic cotton and natural merinos wool.
We thanks all the MA team, that gives the soul, gives the magic and the power of our creativity.
Mélanie Bordas Aubies
-We could start the training in the insertions workshop in France in order to share our knowledge in couture and then paid the technicians who will made the collection.
-We could paid venues to present our concept and offer our sensitive vision to the largest range of people. We will expose the narratives videos that will tell the story of the creative process of each pieces. These places will link the client, the artisan and the artiste through a unique experience around the clothe.
-We could develop our website.