Jump to content

Maison Finou, la Lingerie thérapie

Craft, Fashion & design, High fashion

Project visual Maison Finou, la Lingerie thérapie
Checked circleSuccessful
103
Backers
Wednesday, November 13, 2019
End date
€10,015
Out of €3,500
286 %

Maison Finou, The Lingerie Therapy

Follow and share
Supported by
Création Responsable supports the project Maison Finou, la Lingerie thérapieChambre de métiers et de l'artisanat de Paris supports the project Maison Finou, la Lingerie thérapieCMA France supports the project Maison Finou, la Lingerie thérapie CC Entre Juine et Renarde supports the project Maison Finou, la Lingerie thérapie

Maison Finou, la Lingerie thérapie

alt

 

 

alt

 

 

My lingerie therapy project is closely related to my two grandmothers.
It was my grandma Odile who gave me my passion for lingerie, and still today she continues to wear beautiful pieces.
On the contrary, my grandmother Odette, who worked as a seamstress, has a different relationship with lingerie. She was diagnosed with breast cancer at 50 and had a mastectomy.
I was young at the time but even then I remember being surprised that she couldn’t find suitable lingerie that was practical but at the same time stylish…

 

 

 

 

alt

 

 

Later on, I was faced with another problem: I didn’t fit into a traditional size category.
As a result, it was difficult for me to find Lingerie that I felt good in.
By sharing this frustration with the women in my life, I discovered that I was not alone.

 

 

alt

 

 

alt

 

 

It was this observation that prompted me to go to a fashion business school and start working in the textile industry.
As it was essential for me to understand what the obstacles and limitations of the industry were, I sought to diversify my experiences. Moving from the style office to the manufacturing floor to sales.
While working in sales in a lingerie shop, I once again realized that there was a strong demand for something that didn’t really exist.
It happened so many times that I lost count of the number of women who came into the shop and said things like "it’s no use looking, I won’t find my size".

 

 

alt

 

 

alt

 

 

alt

 

 

alt

 

 

We must put people at the heart of product development by focusing more on their individual needs.
In fact, in order to be able to provide products that fit a variety of figures as well as the different problems that women face, we have to completely change the way we think about and produce lingerie.
We can do this by rethinking our designs and using a similar made to measure process to avoid technical difficulties.

 

 

alt

 

 

alt

 

 

This flexible approach allowed me to develop:
. A real bra without wiring which makes it possible to combine both comfort and aesthetics for large breasts
. A practical but attractive maternity bra
. A set which has been redesigned to compensate for reduced mobility
. A bodysuit that smooths the silhouette and bring the breasts inward. Perfect for people with very large breasts such as size G or H
. A bra with two different cup sizes
. A bustier for small breasts that gives the impression of volume which allowed a woman who was insecure about her body to go out in public without a bra

 

 

alt

 

 

alt

 

 

My solution to be able to adapt to each person, to each problem, is to offer half-measure, customizable lingerie which is manufactured on demand in Paris.
I design different models that I adapt on the body of the person, taking into account their tastes, specific needs and lifestyle. We then further develop the model together, choosing the fabric, the color, etc. 

 

 

 

alt

 

 

 

alt

 

 

By experimenting with the concept on several different women and through involving them in the creation of the model, I was able to see how the women changed the way that they looked at themselves as the process went along. 
There was a kind of increase in self-esteem and confidence because we were developing the model together, taking into account each woman’s insecurities but also what they like most about themselves.

 

 

alt

 

 

For me, lingerie is closely linked to our intimacy. It is like a second skin that accompanies us throughout our life, that follows the evolution of our body, the changes it undergoes and sometimes even the illnesses...
Our body and the insecurities we have about it are often connected to things that happen to us during our lives. That’s the reason why I talk about lingerie therapy

 

 

alt

Allocation of funds

alt

 

 

alt

 

 

By reaching my first step of 3500€, I could invest in a more efficient machine and buy a small stock of fabrics, supplies and basic elastic allowing me to make samples for development.

 

 

alt

 

 

alt

 

 

With an extra 2000€, I could expand my library of fabrics and offer a wider choice of metal parts (gold, silver and gold rose), straps in different colors and sizes to further customize the products.

For a lingerie brand, investing in supplies such as elastic and metal parts is one of the most expensive elements because suppliers impose high minimum quantities. And depending on the size of the breasts, we cannot use the same width or quality of strap.

 

 

alt

 

 

alt

 

 

With 2500€ more, I could run some short term sales events, such as pop up stores, shared with other designers. 
Furthermore, I could invest in an industrial manual press to install the eyelets more efficiently, so that I would no longer have to drill and install them eyelet by eyelet.

 

 

alt

 

 

alt

 

 

With an additional 2000€, I could purchase new machines for my workshop which would allow me to create another job and hire someone to help me make the products.

 

 

alt

 

 

alt

 

Choose your reward

For €10

Eco-responsible lingerie net Maison Finou

The Maison Finou laundry bag to take care of your lingerie. Handcrafted with an Oeko-Tex* certified organic cotton fabric, it will protect your lingerie when you put it in the washing machine.
  • Backers: 20
  • Delivery December 2019

For €20

Maison Finou x La Baude organic cotton tote bag

The brand’s tote bag made of GOTS** certified organic cotton, designed in collaboration with the talented illustrator La Baude. She found her inspiration in the made to measure photoshoot of Maison Finou. There were 10 women, with different characters, shapes and moments of life.
  • Backers: 35
  • Delivery December 2019

For €50

EARLY BIRD SPECIAL OFFER - Maison Finou customizable tie-side brief

The Maison Finou knotted panties can be customized with a choice of fabrics, colors, and ribbons. Available in two sizes: one size with a shape adapted to the curves of the belly fits, and one another one with an indented shape. The model is adaptable to your size thanks to the links on the sides. Don't worry, we will contact you later to give you all the information. Retail price after the campaign: 65€ Due to upcycling, products are available while fabric stocks last.
  • Backers: 18
  • Delivery December 2019

For €70

Maison Finou x Patron&fils panties sewing class

A sewing lesson at Patron&fils, in Paris. I will show you how to make your own brief and propose you many choices of fabrics and color to customize it. Don't worry, we will contact you later to give you all the information. You can offer this reward in gift cards.
  • Backers: 4

For €90

Lingerie therapy meeting - 1h30

A private meeting when you can explain to me any problem you have with lingerie, or if you don’t know your size, I can help you find what works best for you. It's a moment for you! I will take the time to listen to you with kindness. If you decided to develop a product with me, after the first meeting, the 90€ will be taken off the final price of the lingerie set. You can offer this reward in a gift cards.
  • Backers: 4

For €185

EARLY BIRD SPECIAL OFFER : Maison Finou half mesure & customizable bodysuit

What makes this bodysuit special is that you can have two different sizes for the top and the bottom. Available in size 0, 1, 2, 3, 4 & 5: we will contact you later to explain the size chart. The Anouk bodysuit can be customized with a choice of fabrics, colors, and finishing. You can also choose which type of collar do you prefer (round or v), sideboob or not and if you prefer Brazilian, tanga or shorty shape of the bottom. Don't worry, we will contact you later to give you all the information. Retail price after the campaign: 210€ Due to upcycling, products are available while fabric stocks last.
  • Backers: 3
  • Delivery December 2019

For €185

EARLY BIRD SPECIAL OFFER : Maison Finou half mesure & customizable swimsuit

What makes this swimsuit special is that you can have two different sizes for the top and the bottom. Available in size 0, 1, 2, 3, 4 & 5: we will contact you later to explain the size chart. You can choose which type of collar do you prefer (round or v), sideboob or not and if you prefer Brazilian, tanga or shorty shape of the bottom. Don't worry, we will contact you later to give you all the information. Retail price after the campaign: 210€ Due to upcycling, products are available while fabric stocks last. Delivery December 2019
  • Backer: 1

For €1,000

Desire to participate in the Maison Finou's adventure ?

I propose that you contact me to speak about a potential collaboration…
  • Backer: 1

Make a donation

Give what I want