Maison Finou, la Lingerie thérapie
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<p>My lingerie therapy project is <strong>closely related to my two grandmothers</strong>.<br />
It was my grandma Odile who gave me my <strong>passion for lingerie</strong>, and still today she continues to wear beautiful pieces.<br />
On the contrary, my grandmother Odette, who worked as a seamstress, has a different relationship with lingerie. She was diagnosed with breast cancer at 50 and had a mastectomy.<br />
I was young at the time but even then I remember being surprised that <strong>she couldn’t find suitable lingerie that was practical but at the same time stylish…</strong></p>
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<p>Later on, I was faced with <strong>another problem</strong>: <strong>I didn’t fit into a traditional size category.</strong><br />
As a result, it was difficult for me to find Lingerie that I felt good in.<br />
By sharing this <strong>frustration</strong> with the women in my life, <strong>I discovered that I was not alone.</strong></p>
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<p>It was this observation that prompted me to go to a fashion business school and start working in the textile industry.<br />
As it was essential for me t<strong>o understand what the obstacles and limitations of the industry were</strong>, I sought to diversify my experiences. <strong>Moving from the style office to the manufacturing floor to sales</strong>.<br />
While working in sales in a lingerie shop, <strong>I once again realized that there was a strong demand</strong> for something that didn’t really exist.<br />
It happened so many times that <strong>I lost count of the number of women</strong> who came into the shop and said things like <strong>"it’s no use looking, I won’t find my size"</strong>.</p>
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<p>We must put <strong>people at the heart of product development</strong> by focusing more on their <strong>individual needs</strong>.<br />
In fact, in order to be able to provide products that fit a variety of figures as well as the different problems that women face, we have to completely change the way we think about and produce lingerie.<br />
We can do this by rethinking our designs and using <strong>a similar made to measure process</strong> to avoid technical difficulties.</p>
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<p>This <strong>flexible approach</strong> allowed me to develop:<br />
. A real bra without wiring which makes it possible to <strong>combine both comfort and aesthetics </strong>for large breasts<br />
. A practical but <strong>attractive maternity bra</strong><br />
. A set which has been redesigned <strong>to compensate for reduced mobility</strong><br />
. A bodysuit that <strong>smooths the silhouette and bring the breasts inward</strong>. Perfect for people with very large breasts such as size G or H<br />
. A bra with <strong>two different cup sizes</strong><br />
. A bustier for small breasts that gives the i<strong>mpression of volume</strong> which allowed a woman who was insecure about her body to go out in public without a bra</p>
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<p>My solution to be able to adapt to each person, to each problem, is to offer <strong>half-measure, customizable lingerie</strong> which is manufactured <strong>on demand in Paris</strong>.<br />
I design different models that I adapt on the body of the person, taking into account their tastes, specific needs and lifestyle. We then further develop the model<strong> together</strong>, choosing the fabric, the color, etc. </p>
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<p>By experimenting with the concept on several different women and through involving them in the creation of the model, I was able to see how the <strong>women changed the way that they looked at themselves as the process went along.</strong> <br />
There was a kind of <strong>increase in self-esteem and confidence</strong> because we were developing the model together, taking into account each woman’s insecurities but also <strong>what they like most about themselves.</strong></p>
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<p>For me, lingerie is <strong>closely linked to our intimacy</strong>. It is like a second skin that accompanies us throughout our life, that <strong>follows the evolution of our body</strong>, the changes it undergoes and sometimes even the illnesses...<br />
Our body and the insecurities we have about it are often <strong>connected to things that happen to us during our lives.</strong> That’s the reason why I talk about <strong>lingerie therapy</strong>. </p>
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<p>By reaching my first step of <strong>3500€</strong>, I could invest in a <strong>more efficient machine</strong> and buy a <strong>small stock of fabrics, supplies and basic elastic</strong> allowing me to make <strong>samples for development.</strong></p>
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<p><strong>With an extra 2000€</strong>, I could <strong>expand my library of fabrics</strong> and <strong>offer a wider choice of metal parts</strong> (<strong>gold, silver and gold rose</strong>), straps in different colors and sizes <strong>to further customize the products.</strong></p>
<p>For a lingerie brand, investing in supplies <strong>such as elastic and metal parts is one of the most expensive elements</strong> because suppliers impose high minimum quantities. And depending on the size of the breasts, <strong>we cannot use the same width or quality of strap.</strong></p>
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<p><strong>With 2500€ more</strong>, I could run some short term sales events, such as <strong>pop up stores</strong>, shared with other designers. <br />
Furthermore, I could invest in an <strong>industrial manual press to install the eyelets</strong> more efficiently, so that I would no longer have to drill and install them eyelet by eyelet.</p>
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<p><strong>With an additional 2000€</strong>, I could purchase new machines for my workshop which would allow me <strong>to create another job</strong> and <strong>hire someone to help me make the products.</strong></p>
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