POP-UP DESIGN

<p>  </p> <p> In times of economic crisis and the search for competitiveness, it is essential to find lasting solutions and create values. The design is one of these solutions ; it gives a new breath and put the companies and creators on the path of growth. The designer is able to look forward, anticipate needs, and to synthesize market constraints.</p> <p>  </p> <p> <strong>But how can a young designer freshly graduated meet this market?</strong></p> <p>  </p> <p> Recently graduated and facing a competitive  and saturated job market, we have chosen to highlight and share our skills. We had the idea to divert an innovative concept, the pop up store, not to promote a product or a brand, but to promote young designers and their »savoir-faire ». It is also a response to a space problem  and financial resources faced by many designers.</p> <p> We offer an alternative vision of the store at a time when consumers increasingly demand transparency, answers and new links with the creator of the product purchased.</p> <p>  </p> <iframe allowfullscreen="" frameborder="0" height="304" src="http://www.youtube.com/embed/rgnvOioNCp8?wmode=opaque&amp;fs=1&amp;feature=oembed" width="540"></iframe> <p>  </p> <p> <strong>Our Goals</strong></p> <p> <strong>Give a chance to young designers:</strong></p> <p> After a successful first London edition, the Pop-Up Design in Paris will place together several artists and designers from different areas and different cultures, thereby creating a unique environment that will generate interactivity and create a relevant idea of the contemporary scene.</p> <p> The uniqueness of this event will be dedicated to design objects, accessories, designer clothes but also artistic encounters, combining savoir-faire and talent. The ambition is to generate a new shopping experience, the discovery of young European designers through a sharp and original choice of products that awake the curiosity of the public but also by original activities: Fashion, Jewellery, Accessories, Stationery, Books , Furniture / Design Event ... and an event part with workshops, a space for organic coffee and pastries, and DJ Set / Live acoustic alternative.</p> <p>  </p> <p> <img alt="Pop_up_ulule" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/5341/pop_up_ulule.jpg"></p> <p> <strong>Selection around the founding values ​​of the Pop-Up Design: eco-design, quality and integrity:</strong></p> <p> The exhibitors will be selected for the quality of their products and their commitment to</p> <p> founding values ​​of the Pop-Up Design. If the eco-design has become in recent years a great marketing tool, it is much more than that for us. The English word better reflects the idea of ​​eco-design. In English, we speak of "sustainable design", a word that can be linked to "support”. Sustainable design becomes a way to create, produce and consume inducing a cycle between creative producers and consumers in which no one should be neglected. So we advocate the values ​​and quality of work as a competitive advantage.</p> <p>   </p> <p> <img alt="Img_0384" src="https://kkbb-production.s3.amazonaws.com/uploads/project_image/image/5342/IMG_0384.JPG"></p> <p>  </p> <p> <strong>Connect with consumers in an innovative store concept:</strong></p> <p> Pop-Up Design aims to develop networks and help creating a link between consumers and creators as well as helping creators to access visibility. It offers an alternative vision of the store at a time when consumers increasingly demand transparency and answers. It allows consumers to better understand the product and the designer to better understand its customers. It is then a dialogue and it is our role as designers to think how to create this dialogue (display, visual identity, signage ...).</p> <p> We also believe that the key to success is sharing. The Pop-Up Design relied on shared knowledges and savoir-faire. Rich of experiences and studies in fashion, textiles, luxury retail, marketing and a number of unofficial collaborators, we want to develop a new concept of pop-up store and allow everyone to evolve.</p>