Tea Project: Rediscover tea

Discover the richness and the subtleties of tea through a new way to drink this millennial beverage

Project visual Tea Project: Rediscover tea
Successful
202
Backers
05/10/2018
End date
€15,608
Out of €15,000
104 %
Supported by
Les Petits Frenchies supports the project Tea Project: Rediscover tea

Tea Project: Rediscover tea

 

Tea has been consumed in the western world for centuries but the true richness and subtlety of the tea leave still too often remains under-appriciated. Coming from various terroirs and resulting from multiple transformation means, the tea leave can reveal a large range of very suttle tastes. The three third of teas produced in Asia are localy consumed, meaning that only a fraction of the complete offer is available in western markets.


The purpose of Tea Project is to share this incredible richness and make the western world rediscover tea. In order to do so, we carefully picked unique teas that are very rarely sold in our shops. And to get the most of our tea leaves, we are also introducing a delicious and handy preparation method: cold brewed tea.

 

 

 

Tea Project proposes you to discover unknown and rare teas to appreciate the large range of tastes that can offer the tea leaf.

 

The Tea Project range is the result of a very careful curation process among more than 300 teas.

 

 

In each Tea Project box, you will find 12 already dosed tea bags which were especially designed for cold brewed tea.

 

 

With each box, you can prepare 12 delicious cold brewed drinks of 0,5L.

 

 

 

 

 

Known of all tea masters, cold brewed tea is a infallible method which allies both simplicity and taste.

 

 

Cold brew allows all of the subtleties of the tea leaf to express, even more than with a traditional hot brew.

 

 

Richer and more expressive, the different tastes of the tea leaves are fully revealed with cold brew: flowers, honey, grilled, nuts, wood, exotic fruits, and many more...

 

 

 

 

With the help of Asian based suppliers dedicated to local markets, we have access to very high quality teas at a very reasonable price in regards of their quality.

 

 

Each of our tea have been curated with care to both meet our quality standards and to be representative of the various tastes developed by tea. Thus, through our offer you will be able to discover the richness of the tastes of tea.

 

 

 

 

 

Tea Project vous proposes bottles and already dosed tea bags that will allow you to very easily prepare your cold brew tea.

 

 

Preparing you tea becomes a piece of cake: 1) Introduce the tea bag of you choice in a 500 mL water bottle, 2) Leave the tea infuse for 3 to 4 hours and 3) enjoy ! You can for example prepare it when you wake up for the end of the morning, or the night before.

 

 

 

 

 

 

 

Living in Taïwan and with more than 15 years of experience in the study of the art of tea, Stéphane Erler is the author of the acknowledged blog Tea Master. This is with great joy that Stéphane accepted to become our mentor in this adventure.

 

 

 

 

Allocation of funds

 

Like many young entrepreneurs, we are today facing the "small series" issue. In between the purchase of teas, the packaging and conditioning, the border taxes, and many more..., starting the production of a tea range need a very significative initial investment. And this is why we need your help !

 

If we manage to reach our objective of 15 000 €, the Tea Project team will be able to launch the production of a tea range of three teas: a red tea, a oolong tea and a scented tea.

 

 

After this goal, for each extra 10 000 € collected, we will launch the production of an extra tea.

 

 

 

 

 

 

 

After multiple long trips to Asia, Hélène & Ludovic want to share the tea wonders they have found.

 

 

Fascinated by the richness and the tastes of tea, Hélène & Ludovic gave themselves the mission to democratized the consumption of good quality teas in Europe.

 

Hélène has lived 4 years in Shanghai and Ludovic has spent in total more than a year in between Beijing and Taïwan.

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