TRENCH AA

<p>  </p> <p> <strong>THE ATYPIQUE ATIPICO CONCEPT</strong></p> <p>  </p> <p> <img alt="Picto_logo_aa-1467297151" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335048/PICTO_LOGO_AA-1467297151.jpg"></p> <p> <strong>Atypique Atipico</strong> is an eco-design studio and consulting agency. Founded in 2010, the design team is formed by two sisters: Cristina and Sofia Linares Orellana.</p> <p> AA works to find a balance between industry and craftsmanship. Our products, existing or new, respond to high level demands from an informed consumer and preservationist environmental norms in production.</p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>OUR PROJECT THE TRENCH AA</strong></p> <p>  </p> <p> <img alt="Trench_dans_la_rue_t._aa-1467295455" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335034/trench_dans_la_rue_T._AA-1467295455.png"></p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>THE VISION BEHIND THE PRODUCT: SLOW FASHION</strong></p> <p>  </p> <p> The Trench AA ruptures with present consumption habits and opposes Fast Fashion through <strong>smart design</strong>, ethical and <strong>sustainable production</strong>.</p> <p>  </p> <p> <strong>Respecting the environment and all those who participate in the production </strong>of the product are key elements of the project. The Trench AA is a unique piece, made to last through time with its high quality materials that integrate the <strong>circular economy </strong>and an After-Sales service that assures all repairs and reproofing.</p> <p>  </p> <p> In opposition to the bases of Fast Fashion, our strategy is to work on <strong>small-scale productions</strong> and to <strong>encourage thought-through consumption</strong>.</p> <p>  </p> <p> <img alt="Valeur_aa-1467104940" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/334172/valeur_AA-1467104940.jpg"></p> <p>  </p> <p> At the heart of the product is the customer and the interests of those who participate in the manufacturing. Offering an alternative to the current fashion, the Trench AA is <strong>a sustainable piece</strong>.</p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>A TIMELESS AND NOBLE PIECE</strong></p> <p>  </p> <p>  </p> <p> <img alt="Montage_trenchs-1467295624" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335036/montage_trenchs-1467295624.PNG"></p> <p>  </p> <p> The Trench AA goes back to the <strong>classic basics </strong>made from <strong>noble fabrics </strong>that tells the story of those who made it.</p> <p>  </p> <p> Its design, a technical raincoat for women, <strong>c</strong><strong>omposed of 3 elements</strong>:</p> <p> -       the overcoat and main piece, the Trench AA</p> <p> -       a printed and removable lining, the Doublure AA</p> <p> -       a personalised and removable armless waistcoat, the Gilet AA</p> <p>  </p> <p> By the superposition of the 3 elements, the raincoat can be worn all year long.</p> <p>  </p> <p> Its timeless and seasonless style incorporates the practical details from men’s tailorship.</p> <p>  </p> <p> The Trench AA is a functional product that was thought out to facilitate the daily life of the woman who wears it. At the same time, it brings poetic charm with its lining and waistcoat.</p> <p>  </p> <p> <strong>Pragmatism</strong> and <strong>elegance</strong> cohabiting in one piece.</p> <p>  </p> <p> <img alt="Trench_dans_la_rue_2-1467295800" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335038/trench_dans_la_rue_2-1467295800.jpg"></p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>A PRODUCT WITH AN ARTISTIC AND POSITIVE ECOLOGICAL FOOTPRINT</strong></p> <p>  </p> <p> <img alt="Doublure-1467295880" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335039/doublure-1467295880.png"></p> <p>  </p> <p> The <strong>Doublure AA</strong> is a <strong>platform to promote emerging artists</strong>. Every season a new selection of artists will be presented on a limited edition. From one panel printed on silk gabardine, one lining is made. Each lining is a numbered piece that has an <strong>exclusive design </strong>made for the Trench AA.</p> <p>  </p> <p> The reference lining which comes with the trench is made under the <strong>circular economy </strong>concept: the fabric is made of <strong>recycled materials </strong>(recycled PET). We at AA think all products should be .recycled</p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <a href="http://www.santiagosalvador.cl/" target="_blank">SANTIAGO SALVADOR ASCUI</a></p> <p>  </p> <p> <em><img alt="Montage_doublure_artiste_1-1467296055" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335041/montage_doublure_artiste_1-1467296055.PNG"> </em></p> <p> <em>“[…] Though the work is aesthetically joyful and decorative, his use of repetition and unification through tonality also speaks to a certain aspect of conformity and monotony. He speaks about the work as a pictorial representation of consumer culture. During the digestion of each piece, the viewer cannot help but to see every figure as the same. The patterned pieces create a true sense of identity-less beings; as if to say that everyone is within the same cycle, drawn into the same pattern (if you will), and unlinked to any sense of individuality. However, Santiago Salvador Ascui’s work also draws an important question; when does the need to be different begin to silence the need to be the same? Despite the burden of a plastic society, perhaps the unification of all figures is actually, in a sense, a positive message”</em></p> <p>  </p> <p> <a href="https://beautifuldecay.com/2015/10/19/painter-santiago-salvador-ascui-creates-colorful-figurative-patterns-mimicking-conformity/" target="_blank">Beautiful Decay, Oct.2015</a></p> <p>  </p> <p>  </p> <p>  </p> <p> <a href="http://www.contreras-paredes.com/" target="_blank">MAURICIO CONTRERAS PAREDES</a></p> <p>  </p> <p> <img alt="Montage_doublure_artiste_2-1467296212" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335043/montage_doublure_artiste_2-1467296212.PNG">  <em> “Mauricio Contreras-Paredes is a young visual artist, whose work has emerged in Guatemala, Canada and Brazil. Today he lets us know about his magnificent work, what inspires him and where he wants to get through his paintings and sculptures.</em></p> <p> <em>[…] I am interested in non-visible, non-existent (probably imaginary) spaces and architectures such as those found in our dreams, our feelings, our memories. </em><p></p></p> <p> <em>The fact that we can't interact with such space doesn't rule out its materiality in some other realm of existence. In fact, when we dream, we walk through places, we see monuments, we run through paths that have been somehow designed. When we remember something, we often remember the place where such memory happened, and such architecture has probably been confused, merged or altered altogether by our mind to create a new one."</em></p> <p> <a href="https://scoopart.com/news.php?newsid=20" target="_blank">Scoop Art, FEB.2015</a></p> <p> <p></p></p> <p>  </p> <p>  </p> <p> The detachable <strong>Gilet AA</strong> is designed for a <strong>winter mode</strong>. This piece was also made using the circular economy concept.</p> <p>  </p> <p> Two versions will be available:</p> <p> -       a waistcoat made from fabrics from a big French brand’s production: valorisation of end of roll fabrics too small to be used in their production.</p> <p> -       a hand knitted waistcoat made from recycled French materials: the idea is to recycle all the Trench AA waste into this thread, when our quantities are enough for a production.</p> <p>  </p> <p> It is a “coupe bergère” style. It is made to be perfectly integrated between the lining Doublure AA and the overcoat Trench AA, this way the artist’s work can be shown.</p> <p>  </p> <p> For those who want to show the Gilet AA, it can also be personalized with hand embroidery. This option is available upon request.</p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>A TRANSPARENT AND SOCIALLY TRACEABLE PRODUCTION</strong></p> <p>  </p> <p> Our product will be manufactured by the Swedish “atelier” <strong>I AM FASHION</strong>, made from <strong>European materials</strong>. I AM Fashion is a project for the professional and social reinsertion of Syrian migrants into Swedish society.</p> <p>  </p> <p> <img alt="Montage-1467296439" height="474" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335044/montage-1467296439.jpg" width="474"></p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> <strong>THE BALANCE BETWEEN INDUSTRALISATION AND CRAFTSMASHIP</strong></p> <p>  </p> <p> The Trench AA is an object that tells and integrates the stories of all those who have helped to manufacture it.</p> <p>  </p> <p> In order to make it water resistant, AA called upon a century-old know-how: hand crafted waxing.</p> <p>  </p> <p> <em><img alt="Montage_cirage-1467296520" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335045/montage_cirage-1467296520.PNG"> </em></p> <p>  </p> <p> This way a perfect balance is kept: lightness and flexibility by the natural wax on a twill/ gabardine. Through the hand waxed technique, the Trench AA can be reproofed and the client will always find the same finish.</p> <p>  </p> <p> Through time, as it is worn, the Trench AA acquires a unique patina.</p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p>  </p> <p> This campaign could not have be made possible without the help of this fabulous team:</p> <p>  </p> <p> <strong><img alt="Diapositive1-1467306286" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335121/Diapositive1-1467306286.JPG"> </strong></p> <p>  </p> <p> <strong>                              </strong>With the pro-bono help of Bluellow</p> <p>  </p> <p> <img alt="Diapositive2-1467306272" src="https://d3v4jsc54141g1.cloudfront.net/uploads/project_image/image/335120/Diapositive2-1467306272.JPG"></p>