Wild King Attitude the Lyon brand, ethical, eco-responsible and committed

Brand Name: WILD KING ATTITUDE (WKA) Creator of Wild King Attitude: Wayne Kiappy Alcide Originally from the English island of Saint Lucia, my adventure is that of a man who chooses, through travel, to enrich himself with the customs and cultures that mark his path. Coming from a modest family made up of a great cultural mix, I had the chance to grow up surrounded by nature and in the love of my neighbor. I kept this state of mind and had the conviction very early on to integrate it into my future projects. Little by little, my artistic flair and my taste for fashion assert themselves and develop. Nature, well-being, connection, energy… These terms have always resonated so strongly with me that they refine my vision of life, from my dance (which is my current job), to the way I wear my clothes. Brand concept: Mode EUH (Eco Urban Hype) WKA is committed to the fashion of today and tomorrow with its new Eco Urban Hype concept: ethical, eco-responsible and stylish clothing. ° A different value chain with clothes: 100% French, 100% Rhône-Alpes thanks to production carried out by companies that also value retraining and reintegration Our supplier for the collection is Balas textile: leader in Rhône-Alpes for recycled, organic and above all French fabric. ° Handmade The design is carried out by Valtex Groupe (Graine de couleurs), a textile project company based in Rhône-Alpes. Their team ? At the controls our project guide, Nadine. Our Athur for the styling, and for the patterns, is Marie-Sabrine. As for the prototyping, it is managed by our adorable seamstress Pascale. Together, they knew how to give life to all my ideas while respecting the DNA that I wanted to bring to WKA's clothes. It is Valence Services that orchestrates the production, with hand-made sewing magicians. For the most part in retraining, they are managed by Valérie, a passionate and professional designer. -> Singular with only 200 pieces per model, all sizes combined, for conscious consumption. The touch of originality, with its modernized Madras, is aimed at all audiences, both in everyday life and in the various sports practices. Travel with this mix of styles but always with this colorful tip, which can be predominant for the most daring, or sober for the most discreet. Here are some models from the WILD KING ATTITUDE collection. There is something for every taste! WKA is a tribute to the Caribbean with a modernized Madras that represents its soul, its DNA. The brand does not forget either the history of this fabric, and its commitment which is a natural part of this heritage. Putting mutual aid and solidarity at the heart of WKA really makes sense. WKA defends living together, advocates it and embodies it by supporting an association fighting against racism each year. Solidarity is fundamental. Eco-responsibility and support for new creative approaches are of primary importance, it is an investment for the future of all.