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You and Your Children Need Also the "Freedom Not to Be Posted"
Aren’t you uncomfortable with photos of yourself being uploaded to SNS without your knowledge?
It's especially annoying when children's photos are uploaded without permission.
Once the photos start flowing on the net, you can't control them yourself.
If you could say "Don't Upload Me" in the photo ...
"XPAND Declaration"™ is a new platform where you can declare how your photos should be treated. The T-shirt we introduce here is XPAND Declaration’s first product.
How to Use
Point the XPAND Code® at the Camera
Bring your right, left, or both arms forward. The slit-shaped barcode "XPAND Code" on the sleeve of the T-shirt will be visible from the front. Please use this pose so the camera can capture the XPAND Code.
Read XPAND Codes with Smartphone
Read with a smartphone app that supports XPAND Code. XPAND Codes can be read directly off of a person, and off of a person in a photo.
You Can See the Declaration
"Don't Upload Me" is displayed on this product. Responses are not limited to smartphones. Messages in JSON format can also be returned to other servers via exchange with the XPAND Code server.
What You Can Do with This Product
Currently, two services are available:
- Declaration displays on smartphones
- Declaration notifications in JSON to other servers
What We Aim to Realize in the Future
With current AI technology, it is easy to identify and read XPAND Codes in images, to extract only people wearing the T-shirts, and to process their images.
In other words, many ICT companies can immediately begin reading XPAND Codes in photos and videos, and automatically process your portrait according to your declaration.
Looking ahead, we want to involve various people and companies and realize the following in the near future.
Most Advanced SNS - A warning appears if you try to upload a photo that contains the "Don't Upload Me" declaration.
Most Advanced Search Engine - Photos containing the "Don't Upload Me" declaration will not appear in search results, and their cache will be deleted.
Most Advanced Smartphone - A warning will be displayed if you try to photograph a person displaying the "Don't Upload Me" declaration.
Most Advanced Camera - The camera will blur any person you try to photograph who is displaying the "Don't Upload Me" declaration.
Most Advanced Photo Processing Software - The "Content-Aware Fill" command automatically removes people who are displaying the "Don't Upload Me" declaration.
First, we will launch this product in the form of a T-shirt, but by this summer we will release an XPAND Code issuing service that supports "XPAND Declaration". Anyone can attach XPAND Codes to anything, so you can make "Declarations" on various products.
What is XPAND Code ?
XPAND Code is a spatial link born from information design work in public transportation. It is a reinvention of the traditional EAN code.
Unlike QR codes, they have a slender shape, so they fit easily into various designs and are easy to read from long distances.
Smartcity with QR codes vs XPAND codes (simulation)
Tests at Japan’s largest football stadium recorded successful readings at 215m.
In addition to cities and transportation, they are now being used for sports.
Curling Team and XPAND Code Collaboration
Connected Table Tennis Table (reference exhibit)
IFA Berlin 2019 Japan Pavilion
ISPO Munich 2020 Tokyo Pavilion
Five Different Reward Items
T-shirt Features
- 100% cotton (Mixed Gray is 90% Cotton / 10% Polyester)
- 5.6 Oz. weight, Flat knit Japanese quality (manufactured in China and ASEAN)
- Selection of 10 sizes and 15 colors
- XPAND Codes uses silk screen printing for superior quality
- Limited “The First Edition” tag
We will take your orders for colors and sizes after completion of the campaign.
Flat Knitting
XPAND Code and "The First Edition" Tag
Please refer to the samples below for T-shirt colors.
*Please note that the colors as they appear on the screen may differ from actual products
