Fashion & design, Design of objects
Ch'ni is a publishing house, publishing simple, useful, remarkable and reasonably priced objects for daily use.
The "Grain of life" to liven up your shelves, a little extra in your ordinary.
We produce locally and responsibly, in real partnership with our designers and production partners.
- Offering quality objects while maintaining reasonable prices
- Proposing objects that are different, surprising, unexpected and affordable
- Creating a human link with our local producers, close and accessible
- Keeping production on European scale
- Do better, with a design approach to production.
That is to say : to bring together designers and local production partners from the very start, to discover unexpected, exciting yet affordable possibilities, and to transform these possibilities into great products for daily use.
It all started Summer 2012, when Mélanie created her collection "other craftsmen" (link kisskiss). Instead of working together with craftsmen, she contacted skilled workers (plumbers, tilers, hair-dressers, ...) proposing to collaborate outside their usual domain. Each object formed a mutual exchange, a brief moment where two trades meet, share, and worked parallel towards a shared goal.
The resulting products, however, remained (quasi-)unique pieces, not easy reproduce, nor to sell.
From here, Mélanie started to explore the possibility to push the experiment towards a truly working model, one which respects the same basic logic, all the while integrating a more functional dimension. Realising the difficulties young designers face to create "real" objects, ones which not only exist on paper but get to grow up to fully grown products, she decides the answer is to create a publishing house for objects. And so, the project Ch'ni is born !
Most objects around us come from so far that we've come to forget how simple their production really is.
Today, the development of an object typically takes more than two years. To retrieve its investment, we have to produce it in very large quantities, use cheap materials and ultra-fast production methods. Series of millions of products, all identical, all impersonal.
The approach of Ch'ni aims to shorten this process by working directly with local production partners, using their specific know-how to create simple processes based on the inherent beauty of raw materials.
There's nothing "magic" about manufacturing. Contrary to popular believe, manufacturing is all around us, as countless skilled workers prove every day. We just have to approach them and understand exactly the difference they can bring to our objects!
For Ch'ni, our "added value" isn't a question of colours, textures or materials. Our added value is naturally drawn from the way we work and produce our objects. It's our way of thinking and designing which generates the difference / the little extra in the finished product.
Working on a human scale
Our philosophy does not imply a return to craftsmanship. Instead we explore the sweet spot between craft and serial production; a middle-way more adapted to your needs, your desires and your means.
Ch'ni produces in small and medium sized series and aims for its objects to remain affordable for as many as possible.
We want to use these universes of knowledge, tools, techniques and materials, hidden right under our noses, and revalue them through our objects.
Our production partners are there, and Ch'ni will help them be more visible, more appreciated and help them to continue to exist.
The majority of our production partners are in France, because this is where it's all started. But if we discover interesting possibilities in the the rest of Europe, we will continue to develop in that direction.
Today, as a sneak preview, we propose a selection of the brand's first objects for sale. Your contribution will allow us to finance the production of the first series of objects.
( All transport fees are included )
You will find more informatios about our objects and their production on www.chni.eu
Bottle-opener based on a geometric illusion
Dimension : 8,7 x 6,4 x 0,2 cm
4 Paper clips
hanks to their flexibility, this collection of giant paper clips will allow you to link any kind of papers, files or notebooks.
bent polyvinyl chloride
Dimension : 17 x 23 cm, 17 x 21 cm, 15 x 18 cm, 17 x 19 cm
A set of three chalks, reminding the carving stones used by the first men to experiment with primitive new forms of communication.
moulded chalks and pigment
Dimension : 15 x 5 cm
5 bubble-wands - Kaleidoscope
Small objects inspired by the subtractive colour system. Use them as bubble-wands, or to play with their shadows, lights and colours.
Laser cutted PMMA
Dimension : 7 x 4 cm
Origami - 3 Night lights for kids
Set of three foldable animals. Folding instructions included. Place your animal close to a light source and it will be glowing in the dark for a few hours.
Paper with phosphorescent ink, silk-screen printed by hand
Dimension : 20 x 31 cm
This heavy and compact object will allow you to store and classify all your office equipment. Organize your mails, business cards, pens, paper clips and whatever else is littering your desk.
extruded and glazed bricks
Dimension : 19 x 10 x 7 cm
Bookends in textured concrete, hand-sculpted for a raw finish, inspired by rocks Production :
Dimension : 16 x 10 x 7 cm
Plaster coat-peg with marble feeling. To hang your clothes, accessories, jewelry ...
Moulded plaster, plug included, drill hole Ø 8 mm
Dimension : 7 x 3 cm, 5,5 x 3 cm, 4 x 3 cm
And for all the 10 first contributors on each pack, we offer you a Ch'ni catton tote bag, illustrated by Florence Larbey
And follox us on Facebook :
et suivez notre actualité sur Facebook :
Without which we won't be able to launch our company.
- OBJETS : launching the serial production of our 8 objects = 5215€
- PACKAGING : Bulk purchase of cardboard packaging and printing labels = 1050€
- IDENTITY : graphical development of the brand identity = 1750€
- LEGAL : mounting the legal structure of the company (legal structure and brand name) = 725€
- Paying Kisskissbankbank and bank charges (8%) = 760€
= TOTAL 9 500 €
- WEBSITE : development of the e-commerce website = 3615€
- TOOLS : investing in photographic tools (camera, tripod, Foldio box) = 800€
= TOTAL 14 300€
All funds exceeding the second stage will be used for :
- developing new objects which are currently in design phase (4500€)
- investing in the preparation of a professional fair to reach future resalers (5000€)
- to pay a professional to write and translate our English texts (web and press releases, ...) (800€)
- partner up with a commercial agent